ConsumerSearch Offers On-the-Go Shopping Advice with Free Product Review App

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NEW YORK, NY (March 8, 2012) – Educated shopping got easier today with the launch of the ConsumerSearch app for iPhone and iPod Touch.  The new app, available through the App Store, offers insights and research on thousands of consumer products in over 400 product categories to help users make informed purchasing decisions. For instant product reviews and pricing as they browse in a store, users can scan the bar codes of products right from the shelves.

NEW YORK, NY (March 8, 2012) - Educated shopping got easier today with the launch of the ConsumerSearch app for iPhone and iPod Touch.  The new app, available through the App Store, offers insights and research on thousands of consumer products in over 400 product categories to help users make informed purchasing decisions. For instant product reviews and pricing as they browse in a store, users can scan the bar codes of products right from the shelves.

The app, by ConsumerSearch.com (www.consumersearch.com), an award-winning Web site that analyzes expert and user-generated consumer product reviews and recommends the best products to buy based on the findings, also identifies local retailers offering these products and provides store directions.

ConsumerSearch editors pick the best electronics, appliances and services by comparing professional product reviews and user reviews to separate the top-rated products from those less trustworthy. The ConsumerSearch app was designed to provide immediate access to ConsumerSearch product reviews wherever a reader may be, so they can make informed purchasing decisions right at the point-of-sale.  Users can search for product reviews across several popular categories including Home & Garden, Kitchen & Food, Cameras & Electronics, Health & Beauty, Automotive, Fitness & Sports, Computers & Internet and Family & Pets.

"With a simple, user-friendly interface, the ConsumerSearch app provides step-by-step instructions of what to look for, how to choose a product, and what to compare, giving our mobile users the knowledge they need to be smarter shoppers," said Brett Krasnove, director of product management, ConsumerSearch.com.

The ConsumerSearch app allows users to:

  • Search an extensive reviews database of the best products in 400+ categories;
  • Find deals from online retailers;
  • Get local pricing and availability, store contact info and directions - powered by ShopSavvy;
  • Make informed purchasing decisions with analysis in each product category;
  • Swipe between comparative reviews of top products outlining pros and cons of each; and
  • Scan a barcode to find out if the product is recommended - powered by ShopSavvy.

"Over the years, our editors have painstakingly researched thousands of products to determine the most reliable ones for our readers," said Christine Frietchen, editor-in-chief, ConsumerSearch.com. "Now with this app, all that knowledge and insight is available right in the palm of a shopper's hand, just when they need it the most."

The app can be downloaded from the App store at:  http://itunes.apple.com/us/app/cs-product-reviews/id499871051?ls=1&mt=8. For a demo of how the app works visit: http://www.consumersearch.com/blog/consumersearch-to-go-say-hi-to-our-new-iphone-app

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About The About Group

The About Group comprises the Web sites About.com, ConsumerSearch.com and CalorieCount.comAbout.com is a valuable platform for content that helps users solve the large and small needs of everyday life. ConsumerSearch.com analyzes expert and user-generated consumer product reviews and recommends the best products to purchase based on the findings. CalorieCount.com is an online resource that helps users solve the everyday challenges of losing weight and living a healthy lifestyle.

About The New York Times Company

The New York Times Company (NYSE: NYT), a leading global, multimedia news and information company with 2011 revenues of $2.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, NYTimes.com, BostonGlobe.com, Boston.com, About.com and related properties. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

Social Media Emerges As Major Source of Holiday Gift-Giving Ideas

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NEW YORK, NY (November 14, 2012) – Social media has become so influential in the past year to consumers as they shop that, according to a new survey, it is as relied upon as much as both word-of-mouth and store advertising  to provide holiday gift ideas and inspiration among all ages. The survey, released today by ConsumerSearch.com, part of The About Group, examines how people plan to shop this holiday season, including what elements of social media inspire consumers.

 NEW YORK, NY (November 14, 2012) - Social media has become so influential in the past year to consumers as they shop that, according to a new survey, it is as relied upon as much as both word-of-mouth and store advertising  to provide holiday gift ideas and inspiration among all ages. The survey, released today by ConsumerSearch.com, part of The About Group, examines how people plan to shop this holiday season, including what elements of social media inspire consumers.

Sixty-five percent of respondents said they rely on word-of-mouth, or brainstorm with friends on gifts for loved ones, while others (64 percent) look to stores and manufacturers to provide inspiration through advertisements, emails and store web sites. Similarly, 62 percent of respondents said they use social media sources, including user reviews, online wish lists, Facebook, Pinterest and Twitter.

ConsumerSearch.com, an award-winning web site that helps consumers make informed purchasing decisions, conducted the survey of members of Research Now's Consumer Panel Oct. 8-12, 2012.  More than 1,035 adults across the country who have shopped for gifts or intend to shop for gifts this holiday were polled. Highlights of the survey include:

Reading the Reviews: Consulted by 41 percent of adults in the U.S. who go online, reviews are by far one of the most popular social sources of ideas and inspiration for gifts.

Online v. In-Store: As the holiday shopping season nears, the largest group of respondents (37 percent) said they tend to research and shop both online and offline equally. Twenty-four percent said both researching and shopping online is more typical for them, edging out the 17 percent who prefer to research and shop in stores.

Spending Habits and Cost: Sixty percent of respondents say they'll spend about the same amount on gifts this year, compared to 2011. Yet, the remaining 40 percent were evenly divided between those who plan to spend more than they did last year, and those who plan to spend less. Consumers plan to spend nearly $500, on average, for holiday gifts. In addition, 40 percent anticipate spending $500 or more and 12 percent will spend $1,000 or more.

"Through our analysis of shoppers' habits and reviews throughout the years, we've seen an uptick in how people are using social media to get information on products and services from their peers and retailers," said Carey Rossi, editor-in-chief of ConsumerSearch.com. "This survey shows us just how much social media is influencing shoppers and changing their habits. Retailers have begun using social media more to reach shoppers with deals and information and we can expect this trend become even more popular over the next few years."

For a copy of the full ConsumerSearch.com study, please contact Meredith Worsham, mworsham@about.com.

Follow ConsumerSearch on Facebook and Twitter.

 

About The About Group

The About Group comprises the Web sites About.com, ConsumerSearch.com and CalorieCount.comAbout.com is a valuable resource for content that helps users solve the large and small needs of everyday life. ConsumerSearch.com analyzes expert and user-generated consumer product reviews and recommends the best products to purchase based on the findings. CalorieCount.com is an online resource that helps users solve the everyday challenges of losing weight and living a healthy lifestyle. The About Group is part of Ask.com, which is owned and operated by IAC (NASDAQ: IACI).

ConsumerSearch.com Unveils New Mobile Web Site

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ConsumerSearch.com, an award-winning Web site that analyzes expert and user-generated consumer product reviews and recommends the best products to buy based on the findings, today launched its mobile Web site, giving shoppers access to thousands of product reviews, rankings and expert shopping tips, all while on the go.

Available on leading smartphone devices, the mobile Web site allows visitors to search for product reviews across ten popular categories including Electronics, Home & Garden, Fitness, Computers and Health & Beauty, and provides access to information they need to make the best shopping decisions.

ConsumerSearch.com Unveils New Mobile Web Site, Providing Consumers Instant Access to Information to Make Better Shopping Decisions

New Site Brings Thousands of Product Reviews and Rankings Along With Expert Shopping Tips to Smartphone Devices

NEW YORK, NY (May 4, 2011) -- ConsumerSearch.com, an award-winning Web site that analyzes expert and user-generated consumer product reviews and recommends the best products to buy based on the findings, today launched its mobile Web site, giving shoppers access to thousands of product reviews, rankings and expert shopping tips, all while on the go.

Available on leading smartphone devices, the mobile Web site allows visitors to search for product reviews across ten popular categories including Electronics, Home & Garden, Fitness, Computers and Health & Beauty, and provides access to information they need to make the best shopping decisions.

Key features of the mobile Web site include:

  • ConsumerSearch.com's selection of the top-rated products (based on expert and user reviews) along with ConsumerSearch.com editors' tips on what to look for when buying the product, and important product trends and developments.
  • A complete report and analysis of what experts say about a product, including insight into who those experts are.
  • The ability to compare product prices from various retailers.
  • The ability to purchase products directly from Amazon.com and other leading retailers.
  • Links to ConsumerSearch.com's popular blog "Productopia," which features product news and reviews, along with cautionary shopping tales and buyer-beware advisories.

"With interest in mobile usage continuing to grow, ConsumerSearch.com's mobile Web site will provide users with the information they need to make informed purchasing decisions at a time when they are actively seeking and needing it the most," said Brett Krasnove, director, product management, ConsumerSearch.com.

Follow ConsumerSearch.com on Twitter and Facebook.

About The About Group

The About Group comprises the Web sites About.com, ConsumerSearch.com and CalorieCount.comAbout.com is a valuable resource for content that helps users solve the large and small needs of everyday life. ConsumerSearch.com analyzes expert and user-generated consumer product reviews and recommends the best products to purchase based on the findings. CalorieCount.com is an online resource that helps users solve the everyday challenges of losing weight and living a healthy lifestyle.

The About Group is part of The New York Times Company (NYSE: NYT), a leading media company with 2010 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com.  The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

Know-It-All Kids Don't Sway Parents' Purchases According to ConsumerSearch.com Survey

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Do kids have influence on which tech gadgets wind up under the Christmas tree this year? Kids may think they know more than their parents about consumer electronics, but Mom and Dad are not always listening to them. When it comes to purchases of big-ticket items such as computers, TV’s and digital cameras, some parents believe that kids should be seen and not heard, with more parents relying on price and online reviews than on their kids’ opinions, according to two new connected studies released today by ConsumerSearch.com, part of the About Group and conducted by Harris Interactive.

'Know-It-All' Kids Don't Sway Parents' Purchases According to ConsumerSearch.com Survey

Price and Online Reviews Matter More to Mom and Dad Than Their Kids' Opinions

NEW YORK, NY (December 15, 2010)- Do kids have influence on which tech gadgets wind up under the Christmas tree this year? Kids may think they know more than their parents about consumer electronics, but Mom and Dad are not always listening to them. When it comes to purchases of big-ticket items such as computers, TV's and digital cameras, some parents believe that kids should be seen and not heard, with more parents relying on price and online reviews than on their kids' opinions, according to two new connected studies released today by ConsumerSearch.com, part of the About Group and conducted by Harris Interactive.

ConsumerSearch.com, a Web site that does the homework for consumers, helping them to make informed shopping decisions, and Harris Interactive conducted the survey in late November. Polling more than 1,654 total respondents, including 300 parents of kids aged12-17 and 1,354 kids aged 8-18, the survey determines how much influence tweens and teens have on their parents' purchasing decisions. Highlights include:

  • Price is the biggest influence on parents when it comes to choosing brands and models of consumer electronics. Parents say they compare prices (72%), read product reviews online (53%) and visit product Web sites (51%) to help them decide which electronics to buy.
  • Only 15% of parents ask their children for their opinions on computers and electronics.  More moms (18%) than Dads (11%) to turn to kids for advice.
  • Teens and tweens recognize that their influence is minimal. Only eight percent claim that their parents buy what they tell them to. Twenty-one percent say that their parents "don't ask me what I think, and just buy what they want."
  • Kids win at gaming. Sixty-three percent of parents think that their kids know more than they do about game consoles. But parents still think they know best about other electronics, with only 14% believing their kids know more about 3D TV's and 13% about HD camcorders.
  • The majority of kids (52%) admit that their parents know more about digital cameras.
  • Is 2011 the year of 3D TV? Kids hope so, with 20% of teens and tweens wishing their families would purchase a 3D TV in 2011. However, only eight percent of parents say they intend to buy one in the coming year.

"Kids may have influence when it comes to some purchases, but mom and dad hold the checkbook when it comes to big-ticket purchases," said Christine Frietchen, editor-in-chief, ConsumerSearch.com. "At the end of the day, parents are making the most of online resources and no doubt looking to their own peers for views and reviews."

Survey Methodology

These surveys were conducted online within the United States by Harris Interactive on behalf of ConsumerSearch.comfrom November 16-18, 2010 among 300 parents of children age 8-17 years, and from November 17-29 among 1,354 children ages 8-18 years.

For a copy of the full ConsumerSearch.comTeenfluence Study please contact Meredith Worsham at mworsham@about.com 212.204.2617.

About The About Group

The About Group comprises the Web sites About.com, ConsumerSearch.com, UCompareHealthCare.com and CalorieCount.comAbout.com is a valuable resource for content that helps users solve the large and small needs of everyday life. ConsumerSearch.com analyzes expert and user-generated consumer product reviews and recommends the best products to purchase based on the findings.

UCompareHealthCare.com provides dynamic interactive tools that enable users to measure the quality of healthcare services. CalorieCount.com is an online resource that helps users solve the everyday challenges of losing weight and living a healthy lifestyle.

The About Group is part of The New York Times Company (NYSE: NYT), a leading media company with 2009 revenues of $2.4 billion, which includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

Consumers and Brands Both Benefiting From Daily Deals Web Sites According to ConsumerSearch.com Survey

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NEW YORK, NY (June 8, 2011) -- Deal-of-the-day Web sites like Groupon and LivingSocial continue to earn buzz and increased cultural relevance, but do consumers really believe that these kinds of sites - and the discounts companies offer through them -- are truly worth their time or their money?  According to a survey released today by ConsumerSearch.com, part of the About Group, sentiment towards "daily deal" Web sites is in fact decidedly positive, with consumer interest, participation and satisfaction on high. Businesses are also generating repeat visits as a result of offering discounts through these sites.

NEW YORK, NY (June 8, 2011) -- Deal-of-the-day Web sites like Groupon and LivingSocial continue to earn buzz and increased cultural relevance, but do consumers really believe that these kinds of sites - and the discounts companies offer through them -- are truly worth their time or their money?  According to a survey released today by ConsumerSearch.com, part of the About Group, sentiment towards "daily deal" Web sites is in fact decidedly positive, with consumer interest, participation and satisfaction on high. Businesses are also generating repeat visits as a result of offering discounts through these sites. 

ConsumerSearch.com, a Web site that does the homework for consumers, helping them to make informed shopping decisions, conducted the survey in March 2011.  Polling more than 1,000 respondents, the survey examines the popularity of and satisfaction with daily deal Web sites among consumers. Highlights include:

  • Sixty-four percent (64%) of respondents described the experience they had with their last redeemed deal as very satisfying.
  • Fifty-three percent (53%) of respondents use daily deals to discover local businesses they weren't aware of previously.
  • Among respondents who purchased at least one deal in the past year, 68% purchased three or more deals, and 30% purchased six or more deals.
  • Daily deals can lead to repeat business, as 68% of those who have redeemed a deal voucher from a business have subsequently returned to that business without having a deal.
  • Daily deals sites may create opportunities for new and emerging brands, as 63% of respondents feel that daily deals "are a good way for new businesses to get the word out."
  • When asked for their personal feelings about daily deal sites in general, more than a quarter of respondents (27%) felt that "not many deals appeal to me, but I'm hopeful that one might interest me eventually." Seventeen percent (17%) felt that "the deals are good, but there are a lot of 'gotchas' in the fine print."
  • There's a lot of window shopping. Thirty-five percent (35%) of respondents said they subscribed to deal sites/newsletters, but hadn't made a purchase in the past year.
  • Groupon is used by most respondents (85%) followed by LivingSocial (55%). Other sites such as Yelp Daily Deals, BuyWithMe and SocialBuy are only used by a small fraction of the respondents.
  • Groupon is the favorite daily deals site, preferred by 71% of respondents, compared to 20% for LivingSocial.

"Daily deals sites are clearly bringing benefits to both shoppers looking for discounts and companies trying to reach new customers," said Christine Frietchen, editor-in-chief of ConsumerSearch.com. "People are using daily deals sites to try new services and places, and businesses are successfully leveraging them to create repeat business and connect with their audiences beyond a single discount."

For a copy of the full ConsumerSearch.com study, please visit the About Group media kit or contact Meredith Worsham at mworsham@about.com or 212.204.2617.

Follow ConsumerSearch.com on Facebook and Twitter.

About The About Group

The About Group comprises the Web sites About.com, ConsumerSearch.com and CalorieCount.com.  About.com is a valuable resource for content that helps users solve the large and small needs of everyday life. ConsumerSearch.com analyzes expert and user-generated consumer product reviews and recommends the best products to purchase based on the findings. CalorieCount.com is an online resource that helps users solve the everyday challenges of losing weight and living a healthy lifestyle.

The About Group is part of The New York Times Company (NYSE: NYT), a leading media company with 2010 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com.  The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

About the Survey

The study was conducted by ConsumerSearch.com from March 18-24, 2011, among 1,049 daily deals users, recruited via intercept on ConsumerSearch.com and About.com.

This Holiday Season Could Be a Heyday for Layaway, According to ConsumerSearch.com Survey

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NEW YORK, NY (October 3, 2011) -- With the holiday season approaching and consumers' budgets tighter than ever, many major retailers are bringing back layaway as a payment option for customers. Will many shoppers consider layaway as a payment choice for the holidays? According to a survey released today by ConsumerSearch.com (part of the About Group), fewer than half of respondents have used layaway previously, but an overwhelming majority (71 percent) are open to using layaway services in the next six months. Forty-two percent indicated they expect to use layaway specifically for holiday gifts. Additionally, a consumer's annual income does not appear to be a strong factor in willingness to use layaway.

NEW YORK, NY (October 3, 2011) -- With the holiday season approaching and consumers' budgets tighter than ever, many major retailers are bringing back layaway as a payment option for customers. Will many shoppers consider layaway as a payment choice for the holidays? According to a survey released today by ConsumerSearch.com (part of the About Group), fewer than half of respondents have used layaway previously, but an overwhelming majority (71 percent) are open to using layaway services in the next six months. Forty-two percent indicated they expect to use layaway specifically for holiday gifts. Additionally, a consumer's annual income does not appear to be a strong factor in willingness to use layaway.

ConsumerSearch.com, a Web site that does product research for consumers, to help them make informed shopping decisions, conducted the survey of members of Research Now's Consumer Panel in September 2011.  Polling 1,011 respondents, the survey examines consumers' previous experiences with layaway and the likelihood of whether or where they will use the program in the future. Highlights include:

  • Nearly half (46 percent) of respondents have purchased an item using layaway in their lifetime, either in a store or online. Almost all (96 percent) of these respondents were completely or mostly satisfied with the experience.
  • Income does not appear to be a factor in past usage of layaway. Consumers with household incomes under and above $40,000 reported previous use of layaway at an equal rate and are almost equally open to using layaway services in the next six months.
  • When given multiple choices, the most popular items respondents said they would purchase on layaway included big-ticket items, with furniture (47 percent) and large appliances (46 percent) leading the way. The third most popular layaway item was holiday gifts (42 percent).
  • The top stores used for past layaway purchases are Kmart (34 percent) and Wal-Mart (18 percent). For future layaway purchases, respondents indicated they would be most likely to use the payment option at Wal-Mart (15 percent) and local stores (14 percent).
  • Top reasons for using layaway include: liking that stores are providing another payment option (38 percent), agreeing that it's a way to budget for an item that would otherwise be too expensive (35 percent) and feeling that it's a good way to help stick to a budget (26 percent).
  • More than one-third (35 percent) of respondents agree that "it's great that stores are bringing back layaway."

"Many shoppers remember layaway positively from the past and are pleased that companies are bringing it back for the holidays. Perhaps more importantly, consumers recognize layaway as a potentially effective money management tool," said Christine Frietchen, editor-in-chief of ConsumerSearch.com. "As our survey results show, layaway will likely make a big difference to a number of shoppers this holiday season, especially as people face smaller budgets and look for ways to spend their money as wisely and effectively as possible."

 For a copy of the full ConsumerSearch.com layaway study, please contact Meredith Worsham, mworsham@about.com.

 Follow ConsumerSearch on Facebook and Twitter.

 About The About Group

The About Group comprises the Web sites About.com, ConsumerSearch.com and CalorieCount.comAbout.com is a valuable resource for content that helps users solve the large and small needs of everyday life. ConsumerSearch.com analyzes expert and user-generated consumer product reviews and recommends the best products to purchase based on the findings. CalorieCount.com is an online resource that helps users solve the everyday challenges of losing weight and living a healthy lifestyle.

The About Group is part of The New York Times Company (NYSE: NYT), a leading media company with 2010 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com.  The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

Shopping is for the Birds on Turkey Day: Consumers Want Stores Closed on Thanksgiving According to ConsumerSearch.com Survey

Release Teaser: 

NEW YORK, NY (November 14 2011) – While several major retailers are planning to get a jump on Black Friday by opening their doors on Thanksgiving Day, most people would prefer that these companies let their employees spend the day stuffing turkeys instead of shopping bags. According to a survey released today by ConsumerSearch.com, part of the About Group, an overwhelming majority (87 percent) of consumers believe all retailers should remain closed on Thanksgiving Day. Sixty-one percent think more highly of retailers who give store employees the day off to spend with their families, while 26 percent would rather spend time with friends, family or doing something other than shopping.

ConsumerSearch.com, a Web site that does the homework for consumers, helping them to make informed shopping decisions, conducted the survey of members of Research Now’s Consumer Panel in November 2011.  Polling 1,003 respondents, the survey examines consumers’ plans and perceptions regarding Black Friday and the start of holiday shopping season.

Survey looks at consumers' plans and perceptions regarding Black Friday and the start of holiday shopping season.

NEW YORK, NY (November 14 2011) - While several major retailers are planning to get a jump on Black Friday by opening their doors on Thanksgiving Day, most people would prefer that these companies let their employees spend the day stuffing turkeys instead of shopping bags. According to a survey released today by ConsumerSearch.com, part of the About Group, an overwhelming majority (87 percent) of consumers believe all retailers should remain closed on Thanksgiving Day. Sixty-one percent think more highly of retailers who give store employees the day off to spend with their families, while 26 percent would rather spend time with friends, family or doing something other than shopping.

 

ConsumerSearch.com, a Web site that does the homework for consumers, helping them to make informed shopping decisions, conducted the survey of members of Research Now's Consumer Panel in November 2011.  Polling 1,003 respondents, the survey examines consumers' plans and perceptions regarding Black Friday and the start of holiday shopping season. Highlights include:

 

  • Betting on Black. Sixty-one percent of respondents said they plan to shop in stores this Black Friday.  The biggest draw for shoppers is far and away the lure of discounts and deals (87 percent) followed by the overall excitement of the day (37 percent) and the chance to complete holiday shopping early (30 percent).

 

  • Black Out.  Of the respondents who plan to avoid stores on Black Friday, the biggest reasons why included hating the crowds and commotion (78 percent), hating long lines at checkout (65 percent) and not wanting to wake up early just to shop for deals (54 percent).

 

  • No joy with toys. Nearly one-third of respondents (32 percent) identified toys as the item they dreaded purchasing most.  The top reasons why included having to fight through crowds (43 percent), fear of buying the wrong version or type of product (42 percent), concern about cost (40 percent) and fear of not having enough knowledge about the product (38 percent).

 

  • Retailers can have a significant effect on people's enjoyment of the holidays. Eighty-three percent of respondents claimed that they enjoy the holidays more when a store gives a free gift with purchase. Other ways retailers help people enjoy the holidays more include promotions/couponing (77 percent), holiday decorations (75 percent), free gift wrapping (70 percent) and holiday music (67 percent).

 

  • Naughty or nice? The lure of an exclusive, hard-to-find item may lead shoppers to do something less-than-honorable. Twenty five percent of respondents admitted that they would consider doing something sneaky to buy a holiday gift they desperately wanted, such as hiding a product from other customers, intentionally misdirecting a fellow customer searching for the same item or taking an item from someone else's shopping cart when they're not looking.

 

According to Christine Frietchen, editor-in-chief of ConsumerSearch.com, "Consumers clearly have excitement for Black Friday and the start of holiday shopping season, but despite the deals, brands still have to pay attention to how they are being perceived by consumers. As our survey results show, retailers might help themselves more with customers by staying closed on Thanksgiving," she said. "Brands that recognize what shoppers expect and need throughout the holiday shopping season, and are willing to react accordingly, have a unique opportunity to build a stronger relationship with consumers."

 

For a copy of the full ConsumerSearch.com Black Friday study, please contact Meredith Worsham, mworsham@about.com.

 

Follow ConsumerSearch on Facebook and Twitter.

 

About The About Group

The About Group comprises the Web sites About.com, ConsumerSearch.com and CalorieCount.comAbout.com is a valuable resource for content that helps users solve the large and small needs of everyday life. ConsumerSearch.com analyzes expert and user-generated consumer product reviews and recommends the best products to purchase based on the findings. CalorieCount.com is an online resource that helps users solve the everyday challenges of losing weight and living a healthy lifestyle.

 

The New York Times Company (NYSE: NYT), a leading media company with 2010 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, BostonGlobe.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

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