The Pitch: No more poking, prodding, itching or scratching!
The Verdict: Itching or scratching? What does that have to do with bras?
Sorry, we got distracted by the whole itching and scratching thing. Yes, we know bras can be uncomfortable and they can poke and you can prod to try to keep them from poking, but itching and scratching? We're scratching our heads on that one.
But we digress. The Ahh Bra claims to be the most comfortable bra you will ever own, and say it will eliminate pinching, binding, chafing, discomfort, bra bulge and underarm cleavage. That's a tall order for such a little bra. Except it's not really little at all, rather the Ahh Bra seems to be a cross between a tank top, sports bra, camisole and upper body shaper (in that it extends down past the traditional bra under band by several inches). The Ahh Bra was developed by former Playboy Bunny Rhonda Shear, a profession that one would assume makes you an expert in all things bra.
Alas, in spite of that high level of expertise, the Ahh Bra is not a perfect solution for everyone -- especially if you're big-busted. It's comfortable, for the most part, but finding the right fit is a bit of a crapshoot. Unlike traditional bras, which take your band size and cup size into account, the Ahh Bra is based upon what size shirt you wear. In other words, if you wear a medium shirt, you buy a medium bra. I'm sure anyone who wears a bra understands the problem with that system: It doesn't take into account the differences in a "medium-sized" female person. As a result, many owners report too-tight (or too-loose) fitting bras, as well as bunching, rolling, binding and unsightly bulges. All of those issues the Ahh Bra claims to prevent.
Also problematic is the lack of support you get with the Ahh Bra. It's a light cotton material with no padding or lift system, just darted cups. That can mean showing a bit more "headlight" than you're comfortable with, or, if you're large busted, dealing with a distracting level of jiggle. The Ahh Bra also does not provide the type of lift and definition that give you a smooth silhouette and keep your clothes from wrinkling, pulling and bunching that a good bra offers.
Some less-well-endowed women say it's a fine bra for light exercise, but we wouldn't recommend it for anything beyond that. A supportive bra is a must for anyone who exercises at any level faster than a leisurely stroll. For suggestions that will fit you, see our separate report on sports bras.
The best use of the Ahh Bra, almost all agree, is as a bra for wearing around the house when you're in your comfy clothes, or as a nighttime bra. If you do need a basic, comfortable bra, there's no reason not to buy the Ahh Bra. It's not particularly pricey, it comes in a wide range of colors, and, if you can hit on the right size, you'll probably be very satisfied.
Ahh Bra Reviews
The Ahh Bra earns an overall rating here of 3.8 stars out of 5. Those who get the right fit say it's very comfortable, but not really thick enough or supportive enough for anything other than an around-the-house or sleep bra. There are quite a few issues with bras not fitting, either being too small or too large.
Review: Ahh By Rhonda Shear Women's Ahh Bra, Contributors to Amazon.com, As of March 2016
In more than 1,640 reviews, the Ahh Bra earns a rating of 3 stars out of 5, with a lot of fit complaints -- especially from larger-busted women who say the bra is uncomfortably tight. Those who get the right fit say they are very comfortable, but the bra is too thin to wear under form fitting clothing.
Review: Rhonda Shear Seamless "Ahh Bra" 2-pack, Contributors to HSN.com, As of March 2016
About 40 reviewers give the Ahh Bra an overall rating of 3.5 stars out of 5, with most saying the support is nonexistent and the bra is too thin and unsubstantial. Again, those who get the right fit say it's very comfortable.
Review: As Seen on TV Ahh Bra, Nude, Contributors to Walmart.com, As of March 2016
This anonymous bra fit blogger received an Ahh Bra in exchange for a review, and what follows is a thorough and obviously honest overview -- with accompanying pictures showing how her clothes fit while wearing the Ahh Bra and with her normal bra. She concludes that it's best for casual wear around the house.
Review: Ahh Bra Review, Editor of Boosaurus.com, Sept. 27, 2012
As with the editor of Boosaurus.com, "Erica" received a free Ahh Bra in exchange for her review, and, again, it's thorough, honest and includes helpful photos to show the difference between the bra's hype and the bra's reality. Her conclusion is that the Ahh Bra does not live up to its hype.
Review: Product Review: The Ahh Bra, "Erica", Sept. 18, 2012