The pitch: "Just turn the wing nut and watch that awful dent just disappear!"
April 2009. The Ding King Twist-A-Dent tool is another product promoted by TV pitchman Billy Mays. In the television infomercial, Mays pounds a car hood with a rubber mallet, and then uses the Ding King to remove the resulting dent. "It's like dialing the dent away!" Mays says.
When a leading consumer magazine tests the Ding King and a competitor on dozens of dents, panelists report improvement 80 percent of the time. Consumers also report success with the Ding King -- at least some of the time.
In other instances, users and experts say the Ding King Twist-A-Dent does nothing. According to reviews, it seems to work best on shallow, uncreased dents that are no bigger than 6 inches in diameter and aren't near the edge of a body panel. Users say it alleviates some bigger dents, but it may leave ripples or small dents in the metal. Some say it takes hours worth of repeated tries to remove a dent.
Occasionally, users who buy the Ding King say the tool's bonding agent damages their paint. (One admits he didn't notice the warning that Ding King should only be used on factory paint.) However, expert testers do not experience any paint damage, leading them to conclude that it's worth a try, considering you could pay $50 to $200 or more to have a dent removed professionally.
Consumer Reports conducts a definitive test, trying Ding King and a competitor on dozens of dents. Unlike most Consumer Reports content, this report is free. KDKA, a TV station in Pittsburgh, also conducts an expert Ding King test with the help of a professional auto body repairman. User reviews at Amazon.com, InfomercialRatings.com and Epinions.com show the same pattern: The Ding King works on some dents, but not all.
Nineteen panelists try the Ding King Twist-A-Dent and a competing product, DentOut, using their own dented cars as test subjects. They evaluate the effectiveness of the two products on more than three dozen dents of various sizes, and also scrutinize the instructions for ease of use. Results are compared with the work of a professional body shop.
Review: Dent-Repair Kits, Editors of ConsumerReports.org, Mar. 2009
2. KDKA (Pittsburgh)
KDKA consumer editor Yvonne Zanos enlists a body shop owner to try Ding King Twist-A-Dent on several different types of dents. It works on some, but not others; Zanos concludes that it's worth buying to remove at least some dents. The video of the report is also available on the site.
Review: Does Ding King Really Take Away Dings?, Yvonne Zanos, Feb. 22, 2006
The Ding King gets very mixed reviews from users here. Some say it works for them, some say it doesn't work at all, and others say it performs very inconsistently. After averaging the widely different scores from more than 30 reviews, the Ding King Twist-A-Dent earns three stars (out of five) from users.
Review: Ding King Automotive Auto Car Dent Remover, Contributors to Amazon.com
As it does at Amazon.com, the Ding King Twist-A-Dent receives three stars (out of five) on this user-review site. Some users say the Ding King pulls out dents at least most of the way, while others say it either doesn't work or damages their vehicle.
Review: Ding King Reviews and Ratings, Contributors to InfomercialRatings.com
Once again, the Ding King earns three out of five stars. The majority of users do notice an improvement after using Ding King, but many say it doesn't work as well as it does on TV
Review: Ding King Basic Kit, Contributors to Epinions.com