HeelTastic is a skincare lotion that claims to heal cracked heels quickly, thanks to antifungal ingredients, including natural neem and karanja oils. It can also be used to soften rough, dry skin on the elbows and knees. Ads claim that applying HeelTastic involves no mess because it rolls on easily.
Most reviewers say that HeelTastic works, but we did find some complaints about a greasy feel and strong medicinal odor. The infomercial shows a woman applying it just before donning sandals. However, reviewers note that HeelTastic leaves skin feeling greasy and slippery and needs time to absorb. Some users suggest that it's best to apply HeelTastic at bedtime, wearing socks to keep it off the sheets.
We also found quite a few complaints regarding orders that were placed by phone or online. Because fraudulent charges and poor customer service are a concern among consumers, you should purchase the product from a local retailer rather than through the official website.
The Internet is loaded with affiliate sites for HeelTastic, reviews for which sound more like advertisements. We ignored these sites and instead found the most objective review at TV station KFVS (Cape Girardeau, Mo.), though the review is based primarily on use by only one tester. At Amazon.com, more than 75 users weigh in on the pros and cons of HeelTastic. We also found reviews at Viewpoints.com and AssociatedContent.com. The Better Business Bureau of New Jersey evaluates and rates the business practices of Telebrands, the main distributor of HeelTastic by phone order, and consumers publish specific complaints at PissedConsumer.com and RipoffReport.com. The main active ingredient, dimethicone, is identified at WellnessStars.com and evaluated by the International Journal of Toxicology.
1. KFVS (Cape Girardeau, Mo.)
Tester Patty Smith and journalist Lauren Keith give HeelTastic a grade of C, saying it's no more effective than less expensive lotions and leaves a greasy sensation like that of Vaseline. Two readers comment, saying say they've found it more effective than other lotions they've tried.
Review: Heel Tastic: Does it Work?, Lauren Keith, Jan. 13, 2010
More than 75 owners review HeelTastic here, giving it an overall rating of 4 stars out of 5. The most common complaint is about the scent, which bothers some people more than others. The middling reviews say it's "just okay," not a terrific solution for their cracked heels.
Review: Heeltastic Intensive Heel Therapy 2 oz (57 g), Contributors to Amazon.com
3. Better Business Bureau of New Jersey
The Better Business Bureau gives Telebrands, the distributor of HeelTastic (and dozens of other products), a rating of A-minus. Telebrands loses some points because of reported delays in responding to customer complaints. A list of complaints shows that most have to do with refunds, followed by issues with advertising, delivery and billing.
Review: Telebrands, Editors of Better Business Bureau of New Jersey
About 20 owners of HeelTastic give in an average score of 3.61 stars out of 5. Although a few think it smells great, some don't like the fragrance at all. As for how well it works, opinions are very polarized.
Review: HeelTastic Intensive Heel Therapy Reviews, Contributors to Viewpoints.com
This anonymous review does include a test of HeelTastic on the poster's cracked and dry elbow skin. The results are excellent and the reviewer recommends the product. The reviewer feels it penetrates well and the results last for quite a while, saying "my skin was pretty lush after a week."
Review: Heel Tastic Review, Anonymous, Oct. 12, 2009
There are more than a dozen complaints posted here for HeelTastic. Some complain about backorders and unexpected charges to their credit card. Others say the product just doesn't work that well. Several users say they'd feel more comfortable using the product if it included a list of ingredients.
Review: Heeltastic, Contributors to PissedConsumer.com
7. Ripoff Report.com
About a half-dozen consumers complain about severe customer service problems after purchasing HeelTastic either by phone or online. The complaints involve unauthorized charges for products that they never ordered.
Review: Heeltastic RipOffReport, Contributors to RipOffReport.com
Although this site features an ad for HeelTastic and the affiliation isn't clear, among the comments is a helpful (though unofficial) list of the ingredients, with 1 percent dimethicone as the active ingredient. The inactive ingredients, which include no petroleum products, are coconut oil, soybean wax, beeswax, carnauba wax and a blend of essential oils.
Review: Heel Tastic Review -- Where to Buy Heeltastic?, Editors of WellnessStarts.com
9. International Journal of Toxicology
The use of dimethicone (the active ingredient in HeelTastic) in cosmetic preparations is deemed generally safe by the American College of Toxicology.
Review: Final Report on the Safety Assessment of Stearoxy Dimethicone, Dimethicone…., American College of Toxicology, June 2003