What every best has:
A professional auto body repairman tests Fix It for a TV news station in Missouri. His kit comes with a battery-powered buffer that he says is useless. He finds that the pen doesn't even fix his clear-coat scratches.
Some people who buy Simoniz Fix It over the phone or online say they were charged for items they never ordered, and they couldn't get a refund from the company. Others complain that the Fix It pens arrived empty, or the tips broke, or the "free" car vacuum (which actually costs an extra $15 in shipping and handling, according to the fine print on the Fix It website) is small and weak. Some say they are surprised, because they had always thought Simoniz was a brand to trust.
Popular Mechanics' Home Journal blog tests many as-seen-on-TV products, including Simoniz Fix It scratch remover. A Missouri TV station, KFVS (Cape Girardeau), enlists a professional auto-body repairman to test Fix It. The Journal Sentinel in Milwaukee looks into complaints of unauthorized charges, which are also a common gripe on InfomercialRatings.com. User reviews for Fix It on Amazon.com are mostly negative as well.
Popular Mechanics tests Simoniz Fix It on both superficial and deep scratches on a SUV with its original silver paint. The tester concludes that the Fix It pen basically contains clear coat. It does a fine job smoothing out superficial scratches in the car's clear coat, but deep scratches in the paint are still visible.
An auto body repairman teams up with a reporter to test Simoniz Fix-It on a scratched black car -- just like in the commercial. The repairman gives Fix-It "a D-minus or an F" after it fails to fix tiny or large scratches. The video report is also available at this site.
The Milwaukee Journal Sentinel's Public Investigator blog looks into a complaint by a woman who says she was charged $75 for her $30 Simoniz Fix It order, a product that she says didn't work. Simoniz agrees to refund the woman's money after the newspaper calls. A Wisconsin consumer protection agency reports other complaints about Fix It, including billing errors and inflated shipping costs.
In the more than 50 reviews from people who decided to buy Simoniz Fix It, the product gets the lowest possible rating of one star. Several users say the product doesn't work, and they were sent and charged for items they didn't order.
Like users at InfomercialRatings.com, most of the people who posted reviews for Simoniz Fix It on Amazon give it the lowest rating possible. Most users say it makes no difference in their scratches.