The Pitch: "The blanket with sleeves!"
April 2009. The Snuggie is what it claims to be: a fleece blanket with sleeves. While customers who are happy with their Snuggie say it is warm and comfortable, some also note that it's not much different than using a regular blanket or bathrobe. Still, the Snuggie has reached iconic status due to its much-lampooned infomercials. Interestingly, the Snuggie is nothing new -- the competing Slanket (*est. $40) actually beat it to the market by several years.
The majority of those who buy the Snuggie seem somewhat disappointed in reviews. The most common complaint is that the Snuggie's material is too thin and doesn't keep you warm enough. Since it has no back, it's also hard to keep in place and tends to slide off one's shoulders. Some Snuggie users say that it creates a lot of static and that the sleeves are too long, which doesn't free your hands any more than a blanket would. Nearly all customers -- whether they like the Snuggie or not -- comment that it is not warm enough to use outdoors.
A TV reporter in Grand Rapids, Mich., tries out the Snuggie and finds it to be cozy enough, but dislikes the static that the Snuggie creates and the fact that it doesn't stay in place. Snuggie reviews on retail sites Amazon.com and Walgreens.com are a bit mixed, with some loving the coziness of their Snuggie and some finding it to be inferior to blankets. Contributors to InfomercialRatings.com were also mixed in their reviews; some love being in the Snuggie club, while others fail to see the appeal.
1. WZZM (Grand Rapids, Mich.)
Lauren Stanton puts the Snuggie to the test and finds it to be cozy enough for indoor activities, but due to the thinness of the fleece and the fact that it has no back, it's too cold for outdoors, she adds. One of Stanton's friends describes the Snuggie to her as "like a fuzzy hospital robe." The Snuggie also had a tendency to slide off her shoulders and caused a lot of static electricity. Stanton decides she prefers using a regular blanket.
Review: Snuggie: Cult Phenomenon or Waste of Money?, Lauren Stanton, Feb. 12, 2009
In a four-way matchup of wearable blankets, the Snuggie is lambasted as too thin, too prone to static and not long enough. Reviewer Jason Chen simply writes, "Don't buy this." The competing Slanket emerges as the better choice, with more generous sleeves and thicker fabric.
Review: Ultimate Battle: The Snuggie vs. Slanket vs. Freedom Blanket vs. Blankoat, Jason Chen, March 30, 2009
More than 20 customers review the Snuggie on Amazon.com, and while a couple find it to be comfortable enough for curling up in at home, most users are displeased. Among the common complaints users report: The fleece used for the Snuggie is too thin and not warm enough, the sleeves are too long and get in the way, and it's hard to keep in place and constantly slides off the body. Most say they fail to see what makes the Snuggie superior to a regular blanket or bathrobe.
Review: Snuggie Fleece Blanket As Seen On TV, Contributors to Amazon.com
Customer reviews on Walgreens.com are a bit more positive about the Snuggie. Most find it to be warm and comfortable enough for using around the house, though some cite "unattractive design" as a drawback. One user in particular calls the Snuggie "silly," and says you might as well your robe backwards. A handful of customers say that the fleece is too thin and creates a lot of static.
Review: Snuggie Fleece Blanket – As Seen on TV, Contributors to Walgreens.com
Reviewers on InfomercialRatings.com are split in the middle on their opinion of the Snuggie. Half of them are perfectly happy with how warm it keeps them while relaxing at home. The other half say the fleece is too thin and it doesn't stay in place easily.
Review: Snuggie Reviews and Ratings, Contributors to InfomercialRatings.com