American Family is the nation's tenth-biggest auto insurer, and its policyholders give it slightly higher ratings than insurance giant State Farm when it comes to claims handling. It also earns kudos in a survey of wealthy policyholders. American Family has been Better Business Bureau-accredited since 2000, with a history of handling customer complaints in a trustworthy manner. However, American Family is available in only 19 states, and -- although its financial stability ratings and customer feedback are quite respectable -- it doesn't shine in reviews like the top-rated USAA and Amica Mutual.
J.D. Power and Associates and ConsumerReports.org both compare American Family with other insurance companies based on large surveys of policyholders. Insurance Journal recounts a survey of high-income policyholders, and the Better Business Bureau rates American Family based on customer complaints. We found plenty of policyholder feedback at Viewpoints.com, as well.
1. J.D. Power & Associates
American Family gets average ratings for overall satisfaction, and above-average ratings for claims satisfaction, in J.D. Power and Associates' latest insurance surveys. More than 25,000 policyholders responded to the surveys.
Review: Insurance Ratings, Editors of J.D. Power and Associates
American Family is one of 22 car-insurance companies rated here. ConsumerReports.org ranks the companies based on a survey of 28,241 people who filed claims with their auto insurers between January 2006 and June 2009.
Review: Auto Insurer Ratings, Editors of ConsumerReports.org, Oct. 2010
3. Better Business Bureau
American Family Insurance is a BBB-accredited business with an A-plus reliability rating at its headquarters location. BBB chapters around the country rate local offices individually here as well.
Review: BBB Reliability Report for American Family Insurance, Editors of Better Business Bureau
4. Insurance Journal
American Family makes the Luxury Institute's list of the top three insurance companies, based on a survey of more than 2,100 households with at least $200,000 in gross yearly income and a minimum net worth of $750,000. USAA and Chubb also make the list.
Review: High Net Worth Consumers Rank USAA, Chubb, and American Family Top Three P/C Insurers, Editors of Insurance Journal, May 19, 2006
With nearly 200 policyholder reviews posted, American Family maintains an average rating of 3.85 out of 5. Its friendly agents get lots of praise, but some policyholders complain about American Family's prices.
Review: American Family Insurance Reviews, Contributors to Viewpoints.com