Celebrity Sexy Teeth was exposed by ConsumerSearch and watchdog sites TeethWhiteningReviews.com and ComplaintsBoard.com. But the Colorado-based company behind this product hasn't given up, now pushing tooth whiteners called Ivory White, Bella Bright and Ortho White. And like the Celebrity Sexy Teeth website, the new sites are full of phony testimonials and fake endorsements. The Better Business Bureau has received more than 600 complaints about these products, with some saying they were charged as much as $78 after thinking they were getting a free sample.
Other products to avoid include Dazzle White, White Smile, Teeth Smile and Dazzle Smile -- all online products that have racked up more than 450 complaints to the Better Business Bureau. So far, none of the sites have responded to inquiries from the Better Business Bureau. All of these sites sign you up for what's called a "continuity program" whereby you get automatic shipments and automatic billing after your "free" trial. However, sites bury this information on their sites (or don't tell you at all), and give you as little as eight days to cancel before being charged. Our advice?
Not all teeth whitening products are frauds. See our report on teeth whitening for legitimate and effective products from well known companies.