Face value: You don't need an expensive facial cleanser

So what should you look for when choosing a facial cleanser? Skin-care experts say solid products should be water-soluble (meaning they will rinse off easily without clogging pores or leaving a residue) -- and they shouldn't dry, burn or irritate skin. Instead, experts say skin should feel clean and makeup should be removed, without the need for scrubbing. Here are some helpful facts to keep in mind before you buy a facial cleanser.

• Don't assume pricey products are better

Although cosmetics companies might have you believe that you get what you pay for in terms of quality skin care, experts say that it's just not true when it comes to cleansers. The cosmetics chemists at beauty blog, TheBeautyBrains.com, for example, explain that there are many quality products available at the drugstore that are just as good or better than those at the department store. In fact, we found the best reviews for Cetaphil cleanser, which is one of the least expensive brands you'll find.

• Know your needs before you buy

Certain cleansers can be better for certain things. For instance, dry and sensitive skin types require fragrance-free formulas that use gentle detergents, such as cocomidopropyl betaine, and emollient ingredients like glycerin and jojoba oil.

• Don't be taken in by excessive bubbles or tingles

Many skin-care products marketed for blemish-prone skin contain skin-tingling alcohol, witch hazel, menthol or camphor. However, most experts say these compounds often do little to nothing to combat pimple-causing bacteria and in fact, can be exceptionally drying and irritating to the skin -- a cycle which can trigger more acne. Nevertheless, many consumers continue to equate skin tingling with a deeper clean. Additionally, experts say products that produce a lot of lather are no more effective than those that don't.

• Be wary of cure-all claims

No matter what an advertiser promises, a skin cleanser will not prevent or reverse signs of aging.

• 'Natural' products aren't always what they seem

Many companies market products as natural even though they contain chemical ingredients. And don't assume all natural ingredients are good. For instance, some compounds, such as mint or menthol, can actually irritate the skin. To learn more skin smarts, read our updated report on facial cleansers.