Cosmetic companies are known for outlandish promises and we're the suckers for spending our money on the mere hope that this one might finally work. So, it was with a healthy dose of skepticism that I began researching the latest self-adjusting makeup products. As I looked at blog posts and magazine articles, I actually began to get excited. Maybe this stuff actually works ... maybe buying the right shade is going to become infinitely easier. Then I started looking into the science.
It turns out that there really isn't anything new here and -- like most of the marketing behind cosmetics -- self-adjusting makeup is more hype than reality.
Cosmetics companies like Almay, Physician's Formula, Stila and DuWop market everything from self-adjusting foundation and concealer to self-adjusting lipstick and blush. Manufacturers claim that the products react to your body's unique chemistry and pH levels will adjust to a just-for-you shade.
According to cosmetics chemists at TheBeautyBrains.com, self-adjusting formulas rely on a few different chemicals and techniques to make them appear like they are adjusting.
Skin care expert, Paula Begoun points out in product reviews at Beautypedia.com, that if self-adjusting makeup were truly able to adjust to your ideal color, there wouldn't be a need for multiple shades. Yet, self-adjusting foundations and concealers are typically available in at least three shades for every product line that makes them.
The bottom line
There is nothing inherently wrong with self-adjusting makeup -- as long as you don't buy into the hype. Just like all other makeup, you are likely to find some shades that work well for you and some that don't. I guess that means we'll all have to stick to the tried-and-true method of trying-it-before-you-buy-it. But you have to admit, that's the most exciting part of shopping for makeup!