Buick (like soon-to-be-defunct Mercury) has long been associated with boring transportation appliances most frequently spotted in the parking lots of retirement communities. While Buick's parent, General Motors, has shed brands via outright closure or sale in the wake of its bankruptcy, Buick has survived. In fact, it's undergoing a revitalization as we speak, with older boring (if competent) product being replaced by more stylish and engaging vehicles such as the 2010 Buick Lacrosse luxury sedan and the just-arrived 2011 Buick Regal sport sedan. The hope is that snazzy new product will bring in new (and younger) buyers. That strategy includes adding an upscale economy car to the range, and the blog Carscoop has published the first photos of it.
Buick (like soon-to-be-defunct Mercury) has long been associated with boring transportation appliances most frequently spotted in the parking lots of retirement communities. While Buick's parent, General Motors, has shed brands via outright closure or sale in the wake of its bankruptcy, Buick has survived. In fact, it's undergoing a revitalization as we speak, with older boring (if competent) product being replaced by more stylish and engaging vehicles such as the 2010 Buick Lacrosse luxury sedan and the just-arrived 2011 Buick Regal sport sedan. The hope is that snazzy new product will bring in new (and younger) buyers. That strategy includes adding an upscale economy car to the range, and the blog Carscoop has published the first photos of it.