The 1960s: It was the Cold War and boys were getting left out in the cold - where toys were concerned. Between the Easy-Bake Ovens and Chatty Cathy dolls, what's a little boy to do aside from torment his sister's Barbies? Then, the G.I. Joe action figure was released, and this toy was all man.
Joe was the brainchild of Larry Reiner, an employee of Hasbro Competitor, Ideal Toy Company, according to Smithsonian magazine. Despite the belief that military toys didn't do well during times of war, within a year of G.I. Joe's release in 1964, sales hit $36.5 million. But, unfortunately for Reiner, he had already sold the idea to Hasbro for only $35,000 and with no royalties. Read more