A baby's skin is more susceptible to irritation than an adult's. Due to this, experts say body lotions containing known irritants, such as fragrance and artificial colors, should be avoided. But "most skin-care products aimed at children are formulated to be anything but gentle and soothing," says beauty expert Paula Begoun, author of the book, Don't Go to the Cosmetics Counter Without Me. Experts say the best baby lotions are fragrance- and color-free and contain more hydrating emollient ingredients such as shea butter, petroleum and glycerin.
Overall, reviewers say Earth Mama Angel Baby Lotion (*Est. $20 for 8 oz.) is all-natural and absorbs easily into skin. Professional reviewers from About.com and Babble.com both select Earth Mama Angel Baby Lotion, especially for its natural vanilla and citrus scent (there are no chemical fragrances) and smooth, non-greasy texture. The Environmental Working Group's Skin Deep Cosmetic Database also includes Earth Mama Angel Baby Lotion, giving it a score of zero, meaning the lotion is deemed to have a very low hazard level -- undoubtedly an important factor for many parents. Earth Mama Angel Baby is also certified vegan, made with organic ingredients and is paraben- and perfume-free.
Like nearly all baby products, there are some reports that this one may cause irritation; if your baby is especially prone to irritation look for a product with as few ingredients as possible (fewer ingredients offer fewer opportunities for an allergic reaction). Despite the occasional accounts of irritation, Earth Mama Angel Baby lotion is selected as a ConsumerSearch Best Reviewed Lotion because of its professional reviewer picks and because it is practically impossible to find a product that causes no irritation to any babies' skin.
Aveeno Baby Daily Moisture Lotion (*Est. $7 for 12 oz.) is another reviewer favorite because it uses both gentle and emollient ingredients, like oatmeal, which is said to have natural soothing and healing properties. Because of these ingredients, it may be a better option for babies with sensitive skin that is prone to irritation. Other moisturizing ingredients include glycerin and petrolatum. Aveeno is fragrance- and color-free as well as hypoallergenic, all of which reduces any chance of irritation. Reviewers at Drugstore.com claim that Aveeno soothes itchy skin and is an excellent option for both children and adults with eczema. MakeupAlley.com reviewers give the product high marks, but most are referring to its use for adults, not babies.
Though Aveeno Baby Daily lotion is undoubtedly a good option -- especially for those with sensitive skin -- Earth Mama Angel Baby Lotion appears to be more effective for all skin types. Finally, there are some accounts of Aveeno Baby feeling sticky or not absorbing as easily, while Earth Mama Angel Baby is universally praised for its non-greasy, easily absorbed formula. All of which is why we chose to list it in our Best Reviewed section under Best Baby Lotion.
However, some lotions not marketed for babies can also work for their new skin. Our Best Reviewed Lotion, CeraVe Moisturizing Lotion (*Est. $13 for 12 oz.) is one such product.
It is fragrance-free, hypoallergenic and contains gentle ingredients, such as glycerin, hyaluronic acid and dimethicone that hydrate the skin without feeling heavy or greasy. Paula Begoun gives this lotion her highest rating, due to its simple, but effective formulation. She says that it "contains several ingredients for restoring and maintaining skin's barrier function, including glycerin, ceramides and cholesterol." CeraVe Moisturizing Cream (*Est. $15 for 16 oz.) is very similar to the lotion, but with a thicker texture. We ultimately chose not to list CeraVe in our Best Reviewed section, simply because it isn't marketed as a baby lotion and isn't reviewed as such. It is, however, a good alternative to baby lotion.