Sony Ericsson's W350 is a quirky novelty of a Walkman phone that most reviewers initially expressed high hopes for. At 4.1 inches by .7 inches by .4 inches and 2.6 ounces, the W350's design is a throwback to early cell phones that featured a hinged bottom and upward-swinging flip. (Picture an old-school car phone.) The majority of experts are taken with this, as well as with its slick styling and glossy surfaces. Reviewers are similarly impressed by the lineup of features packed into the W350's tiny casing: Walkman music player, media manager software, web browser, messaging capability, PC syncing, on-board camera, FM radio and Bluetooth. Upon use, however, their enthusiasm wanes. Expert test after expert test reveal applications that underperform and features that are undermined by form factor. Many end their reviews by recommending alternative phones, such as Nokia's 5610, 5310 and N78, and Sony Ericsson's W880, W380 and W580.
The W350 looks like a combination candy bar and flip phone, with a constantly visible 1.8-inch display and, below that, a keypad that is protected by a flip. The outside of the flip offers basic music controls, but experts pan this design, as the external buttons merely press through to the internal navigation, which is where all the advanced features reside, anyway. The flip is universally criticized by professional reviewers and owners as flimsy, prone to bending and easily broken off the hinge. The screen is low-resolution, but critics say it's bright and adequate for text (though not very good for photos or videos). Inside the flip is a keypad that, in reviews, varies from slightly difficult to use to extremely uncomfortable. Some of this difference may come down to an issue that PhoneArena's article highlights, that users with large hands will struggle to operate such a compact phone. Even the most optimistic of reviewers note that they W350's keys have little give and cannot be differentiated from one another by touch alone. On the upside, most experts speak favorably of the user interface -- Mobileburn.com's Brad Kellett goes so far as to call it "basically flawless."
Because the W350 is a Walkman phone, critical attention tends to focus on the W350's abilities as a music player. It is in this area that the phone proves to be the greatest disappointment. Sony Ericsson's Media Manager application performs dismally in tests, making it excessively hard to transfer and manage music files. Sound quality underwhelms, with a notable lack of bass. Experts are particularly critical of Sony Ericsson's headphone options; the bundled headphones are described as low quality, and the company's proprietary headphone jack means that third-party headphones cannot be substituted without using the Sony Ericsson adapter. Trusted Reviews' Sandra Vogel summarizes the headphone adapter as "stupidly large," pointing out that its use causes a 1.6-inch wide phone to take up 2.3 inches of pocket space.
In every expert review, critics ultimately raise the point that the phone isn't actually a good music player. They also generally agree that call quality is acceptable and battery life is good. Because the phone is free with an AT&T contract, the W350 ends up earning low-to-middling ratings as a viable option for people who need a very compact phone with reliable reception and decent voice quality. Most reviewers recommend the Sony Ericsson W760a as the best Walkman phone.
Mobileburn.com and PCMag.com both offer comprehensive, detailed evaluations of the Sony Ericsson W350, with differing conclusions. Mobileburn's Brad Kellett is ambivalent about the phone, reciting some fairly concerning build quality and performance issues but ultimately finding that these problems aren't "deal breakers." Sascha Segan, for PCMag, is far more critical, and recommends the phone only for someone who needs to make phone calls in a pinch. InfoSyncWorld.com's analysis lists several competing phones that prospective buyers might want to consider, including several other Sony Ericsson models. PhoneArena.com and TrustedReviews.com both present reviews that are nicely descriptive but leave most of the conclusions to be inferred from their extensive ratings systems. W350 owners tend to agree with expert reviewer findings in their contributions to Amazon.com.
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Our Sources
Brad Kellett writes a nicely balanced review of the Sony Ericsson W350 for Mobileburn, touching on the phone's design, build quality, features and actual performance in real-world situations such as entering and leaving urban buildings. Complemented by photographs and a short video overview, Kellett still recommends the W350 despite a flip that's prone to breakage, "flat" sound quality (on a music phone) and disappointing battery life.
Review: Sony Ericsson's W350 Walkman Reviews, Brad Kellett, Aug. 20, 2008
2. PCMag.com
"You get what you pay for with the Sony Ericsson W350," warns Sascha Segan, before launching into a review that lambastes the W350 on nearly every measure. Segan reports disappointing call quality, awkward headphone connection, poor memory card slot placement, difficult keypad, poor music-transfer options, limited music file and Internet options and terrible camera quality.
Review: Sony Ericsson W350, Sascha Segan, Oct. 21, 2008
In this evaluation, Philip Berne brusquely puts the Sony Ericsson W350 through its paces. He is pleasantly surprised by the battery life, web browser and camera, and Berne writes that these features prevent the W350 from being a "total wash." However, he finds that the music capabilities that are the core of this Walkman phone are under par, especially the W350's Media Manager application, which Berne says has "the most difficult media transfer software we've used with a modern music phone."
Review: Sony Ericsson W350 Review, Philip Berne, Aug. 7, 2008
PhoneArena offers the most extensive, detailed rating system of any review site we've found. Although the written review of the W350 is more descriptive than conclusive, PhoneArena's scorecard leaves no question about the phone's strengths and weaknesses. Ranking highly for "average Joe" users and very poorly for everyone else, PhoneArena's editors like the W350's slim, compact design (while pointing out the logistical difficulties such a small phone poses for users with large digits), but they are less than thrilled with music performance.
Review: Sony Ericsson W350 Review, Editors of PhoneArena, July 11, 2008
TrustedReviews' rating system grants an overall score as well as ratings in four categories: design, features, usability and value. The Sony Ericsson W350 lands a score of seven out of 10 overall, gaining the most points for design and the least for features. Expert Sandra Vogel focuses her attention on the W350's capabilities as a music player, testing the battery life based on music play time; call quality doesn't earn a single mention.
Review: Sony Ericsson W350, Sandra Vogel, July 31, 2008
6. Amazon.com
Split across two separate Sony Ericsson W350 listings at Amazon.com -- one for the ice blue version of the phone, and the other for plain black -- nearly 10 W350 owners have written their opinions of their phones. The aggregate of these reviews indicates a middling score. Most of the reviews offer the same general thoughts: The W350 is a nice-looking phone with impressive-sounding features, but it's flimsy and difficult to use. Some contributors caution potential buyers away from the W350, while others simply recommend using it carefully.
Review: Sony Ericsson W350 Phone, Ice Blue (AT&T), Contributors to Amazon.com
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