Top premium sport coupe
- Outstanding handling, performance
- Impressive fuel economy
- Optional all-wheel drive on xDrive models
- High quality materials and construction
- Good reliability rep
- Much-maligned iDrive is optional
- iDrive has been greatly improved for 2009
- Optional sport seats are excellent
- Pricey, especially once you start adding options
- Some confusing controls
- Tight rear seat
- Somewhat plain interior
- iPod adapter costs $400
- Entry, exit can be uncomfortable
The BMW 3 Series is an exquisitely engineered car against which all other sports sedans and coupes are measured, say critics, whose undisguised love for the Bimmer is quite evident. "Is this perfection? History has shown that there's always room for improvement. But even so, in our view, no current family of cars comes closer to that elusive target," says Car and Driver, summarizing the BMW 3 Series in its 2009 10Best list. "If you love the automobile, appreciate masterful engineering or revel in the experience of driving, the BMW 335i coupe is right for you," says MSN Autos' Kirk Bell. Over and over, critics claim the BMW 3 Series coupe offers a combination of excellent handling, strong performance, ride comfort and quality craftsmanship that few competitors can match.
"The 3-Series is the class benchmark for overall control and steering feel," write the editors of ConsumerGuide.com. "The 335i never loses its composure," says TheTruthAboutCars.com's Mike Solowiow. It "does everything with poise and grace," he adds. In addition to being dynamically excellent, critics also say that the BMW 3 Series coupe is the best looking member of the family. The coupe "looks as crisp and timeless as the original models do, and the future models will continue to be," notes About.com's B.J. Killeen.
Inside, a no-nonsense approach telegraphs the 3 Series coupe's driver-focused nature. "The controls are all easy to reach and to move with precision," MSN Autos' Bell writes. The editors of Edmunds.com note an "emphasis is on driver comfort and involvement through elements such as supportive seats and clean analog gauges." They go on to say that while the standard seats are good, the 3 Series coupe's highly-adjustable optional sport seats are "sublimely comfortable."
BMW engineered some interesting features specific to the 3 series coupe, such as an automated seat-belt assistant. CNET's Kevin Massy explains: "One of the most unique interior tech features of the 335i is its automatic seat-belt presenter -- a mechanical arm that deploys to serve up the seat belt to driver and front passenger each time they enter the car. After offering the belt for about 10 seconds, the arm retracts, irrespective of whether the belt has been taken or not." After a brief love/hate relationship with the feature, Massy concludes that it's both useful and "deliciously kitsch."
No discussion of a modern BMW would be complete without citing the controversial iDrive graphical user control interface. IDrive is optional in the BMW 3 Series coupes, but shoppers who opt for navigation are required to take it as part of the deal. After years of listening to complaints, however, BMW has updated the iDrive controller and interface for the 2009 model year. Edmunds.com calls it "dramatically improved, with more logically arranged menus and buttons surrounding the iDrive control knobs that access frequently used functions (radio, navigation, telephone)." Cars.com's Mike Hanley (testing a 2009 BMW 3 Series sedan) calls the new iDrive the "biggest improvement by far" inside the BMW 3 Series' passenger cabin, adding that it's "more intuitive overall."
The list of negatives is pretty short, but some observations are noteworthy. MSN's Bell says, "If you have a bad back, you'll probably want to avoid a ride in a BMW 3 Series coupe." He explains that its "low-slung" nature makes climbing in and out "a ducking, twisting exercise." On the upside, he says the rear seat is comfortable for two adults, as long as the front passengers aren't too tall. On the other hand, ConsumerGuide.com says that back-seat headroom becomes an issue for passengers taller than 5 feet, 9 inches. Bell also reports that there's not much in-cabin storage space for small items. The glove box, in-door map pockets, and shallow center console bin are all you have to work with. Most reviewers praise the 3 Series coupe's shifter (in manual-gearbox models), but CNET's testers reported some balkiness when trying to make the shift to second gear. Finally, the BMW 3 Series coupe is not cheap, starting at over $36,000 for the base 328i. Options and packages make the bottom line climb upwards quickly, and it's easy to make a well-equipped 335i window sticker fly past the $50,000 mark.
The BMW 3 Series coupe can be had with a choice of two engines. A six-speed manual gearbox is standard, and a six-speed automatic is optional. (A sport steering wheel with paddle shifters for the optional automatic is a $100 option that requires the purchase of both the $1,325 automatic transmission and the $1,550 Sport Package.) All-wheel-drive versions are available; these cars wear xDrive badging on their front fenders. BMW 328i coupe models are powered by a 230-horsepower, 3.0-liter, inline six-cylinder engine. ConsumerGuide.com says it has "smooth, sufficient power for around-town driving and highway passing." The BMW 335i coupes get a twin-turbocharged variant of the 3.0-liter inline six. It produces 300 horsepower and generally blows critics away. "V-8 punch and no turbo lag. Quite frankly, this is one of the best engines on the market," writes MSN Autos' Bell.
Despite their notable power, both the standard and turbocharged engines are quite fuel efficient. (Note, however, that they both require costlier premium unleaded gasoline.) The BMW 328i coupe is Environmental Protection Agency-rated at 18 mpg city, 28 mpg highway and 22 mpg combined with the six-speed manual. Subtract one mpg from the combined rating if you choose the automatic. The 328i xDrive coupe is rated at 17 city, 25 highway and 20 combined, very similar to the ratings on the turbocharged BMW 335i coupe with either the stick shift or automatic transmission. The all-wheel-drive BMW 335i xDrive coupe is rated at 16 city, 25 highway and 19 combined for the manual and about the same for the automatic.
Some lower-priced alternatives, such as the Infiniti G37 coupe (*Est. $35,900 to $38,700), come close to the BMW 3 Series coupe's performance and luxury credentials and are frequently recommended based in part on their price advantage. It's worth noting that highly optioned versions of the Infiniti G37 coupe can see their prices drift into 3 Series territory, however. Other potential rivals include the Audi A5 and S5 (Est. $40,700 to $51,400) and the all-new 2010 Mercedes-Benz E-Class coupe (*Est. $48,050 to $54,650).
The BMW 3 Series wins numerous critics' awards, but comparison tests and road-test reviews often give a better description of driving the various 3 Series coupe models. Both Edmunds.com and Motor Trend compare the 2008 Infiniti G37 coupe against the 2007 BMW 335i coupe. Neither car is substantially altered for the 2009 model year. TheTruthAboutCars.com compares the identically powered BMW 135i coupe with the BMW 335i coupe, and ConsumerReports.org provides valuable historical reliability data, safety information and an informative summary review. Individual reports from sources including MSN Autos, CNET and Kelley Blue Book also flesh out the background for this report.
Our Sources
1. Edmunds.com
The only bad things Edmunds.com editors have to say about the BMW 3 Series is that it's pretty expensive and interior room could be better. Beyond that? Love-fest. "Typically, this BMW has offered a magnificent blend of restrained luxury, top-notch build quality, just-right size, ample feature content and a ride/handling balance that other manufacturers have been unsuccessfully trying to copy for ages," they write.
Review: 2009 BMW 3 Series Review, Editors of Edmunds.com
2. MSN Autos
This 2008 review has been updated to include 2009 model-year tweaks, such as the revised iDrive user interface that's optional in all BMW 3 Series coupes (and sedans and wagons and convertibles). Kirk Bell writes, "If you love the automobile, appreciate masterful engineering, or revel in the experience of driving, the BMW 335i coupe is right for you." He does caution that the "low-slung" coupe is expensive and not well-suited for families.
Review: Review: 2008 BMW 335i Coupe, Kirk Bell
3. Car and DriverDetails/Subscribe
The BMW 3 Series range makes Car and Driver's 10Best list for the 18th consecutive year. Editors practically come out and say that the BMW 3 Series is the perfect automobile.
Review: 2009 10Best Cars, Tony Swan, Jan. 2009
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