Eye creams can't erase wrinkles, dark circles or age-related puffiness. Such problems are unlikely to go away with just a topical treatment. While some mild cases can be alleviated with eye creams, no eye cream can deliver the dramatic results you'll see with Botox, fillers, laser treatments or surgery.
Do you know which ingredients might treat your eye skin concerns? Make sure to pick a product that addresses your issues. Start by checking out the ingredients list. For example, antioxidants (like vitamins A, C and E) protect skin from free radical damage. Retinol firms skin and fights wrinkles. Sunscreens protect skin from wrinkle-causing sun damage. Niacinamide (vitamin B3) can help lighten over-pigmented skin.
What's your budget? A great eye cream doesn't have to cost a fortune. We found highly rated eye creams ranging from $15 to $75 per half-ounce, from both department store and drugstore brands.
Try a sample, if you can. Department-store eye creams can be very expensive, but they'll usually offer a sample packet to try first.
Is your eye area accustomed to retinol? If not, it's a good idea to start slowly with this ingredient. Retinol fights wrinkles, but it can also dry and redden skin that hasn't adapted to it yet. Try an eye cream with a low concentration of retinol, or start by using it only every other day.
Do you plan to wear your eye cream under makeup? Very rich eye creams can make concealer and eyeliner slip and slide, and some eye creams (especially gels) can "pill" when you try to apply makeup over them. For this reason, some users wear their favorite eye creams only at night. We did find eye creams that work well with makeup, though, including the Best Reviewed Clarins Super Restorative Total Eye Concentrate (Est. $60 for 0.5 oz.).
Are you prone to developing milia? Milia are tiny white bumps (usually found around the eyes), caused when dead skin cells become trapped in a clump beneath the skin's surface. Some people find that rich, thick eye creams seem to cause milia for them. If that's the case, makeup expert Paula Begoun recommends switching to a thinner lotion or gel eye moisturizer.
Men don't need a special men's eye cream. Although some eye creams are marketed specifically to men, experts say that's not necessary: The skin around the eyes will benefit from the same ingredients, regardless of gender.
Is your moisturizer sufficient? Specially formulated eye creams may not be all that special. A moisturizer with good-for-skin ingredients and no irritants may be all you need to address eye area concerns.