Seventh Generation Free & Clear Natural Fabric Softener contains no added fragrances or perfumes to irritate sensitive skin. That makes it a good choice for babies and those with sensitive skin. Seventh Generation Natural Fabric Softener isn't tested on animals and contains only nontoxic, biodegradable ingredients. While most reviewers say it softens clothing well, there are a few who feel that their traditional fabric softeners work better, and many say Seventh Generation isn't as effective at controlling static as regular brands, like Gain Ultra Liquid Fabric Softener (*Est. $9 for 44 oz.).
GoodGuide.com is the best source of information for natural and organic products, where editors rate products in terms of impacts on health, society and environment. Scientific American magazine and Care2.com both feature articles discussing adverse health effects of traditional softeners and offering recommendations for alternative products. We also found nearly 150 consumer reviews of Seventh Generation Natural Fabric Softener on Drugstore.com and Amazon.com.
GoodGuide.com rates a variety of products according to their impact on health, society and environment. Editors also provide information on ingredients and certifications each product holds. Seventh Generation Natural Fabric Softener in Blue Eucalyptus & Lavender has an overall rating of 8.2 out of 10.
Review: Seventh Generation Natural Fabric Softener, Blue Eucalyptus & Lavender, Editors of GoodGuide.com
Drugstore.com is an online retailer that also allows consumers to post reviews of various products, including fabric softeners. Seventh Generation Natural Fabric Softener in Blue Eucalyptus & Lavender has an average rating of 4 stars out of 5, based on 95 reviews.
Review: Seventh Generation Natural Fabric Softener Liquid, Blue Eucalyptus & Lavender, Contributors to Drugstore.com
Nearly 50 consumers have offered feedback on Seventh Generation Natural Fabric Softener in Blue Eucalyptus & Lavender Scent, contributing to an average rating of 4 stars out of 5. Feedback is somewhat mixed on the overall effectiveness of this fabric softener.
4. Scientific American magazine
In an article addressing greener options for softening clothes, editors of Scientific American magazine recommend Seventh Generation Natural Fabric Softener as a natural alternative to traditional, chemical-based softeners.
Review: "Greener" Laundry by the Load: Fabric Softener versus Dryer Sheets, Editors of Scientific American magazine, Dec. 10, 2008
The author responds to a reader's inquiry on alternative fabric softeners with recommendations for both Seventh Generation and Ecover brands. Her recommendation seems to include the entire Seventh Generation brand, however, because she doesn't specify liquid or dryer sheets.
Review: Fabric Softeners, Annie B. Bond, Aug. 10, 2007