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Aveeno Positively Ageless Daily Exfoliating Cleanser
- Exfoliates gently
- Safe for all skin types
- Doesn't irritate the skin
- Exaggerated anti-aging claims
Reviewers are positive about the inclusion of shiitake mushroom extract in Aveeno Positively Ageless Daily Exfoliating Cleanser, which they say can accelerate cell rejuvenation. The most credible expert, Paula Begoun, however, says that although the mushrooms do have antioxidant properties, there is no research showing them to be effective as a topical application. Critics say Aveeno Positively Ageless Exfoliating Cleanser is safe for all but very dry skin types and effectively removes makeup. It uses tiny microbeads to gently exfoliate the top layer of skin, which reviewers say leaves the skin looking radiant. Experts concur that Aveeno Positively Ageless Daily Exfoliating Cleanser is a good facial cleanser, but say consumers should not expect dramatic anti-aging effects.
We found the best review for Aveeno Positively Ageless Daily Exfoliating Cleanser at Paula Begoun's subscription-based website, Beautypedia.com. Begoun's ratings are based on extensive scientific research and testing of ingredients. Beauty magazines, including Natural Health, Shape and Cosmopolitan, regularly test and compare hundreds of beauty products in preparation for their annual beauty awards. User reviews at MakeupAlley.com, though few, give insight into the consumer perspective.
Our Sources
1. Beautypedia.comDetails/Subscribe
Begoun calls Aveeno Positively Ageless Daily Exfoliating Cleanser a "standard, detergent-based cleanser" with plastic beads for topical exfoliation. She gives the cleanser a high rating, but discounts the anti-aging claims made by Aveeno, saying there is no research to back them.
Review: Aveeno Positively Ageless Daily Exfoliating Cleanser, Paula Begoun
2. Natural NewsDetails/Subscribe
Natural Health magazine editors list Aveeno Positively Ageless Daily Exfoliating Cleanser as the best cleanser for their 2007 annual beauty awards. Author Olessa Pindak says the cleanser gently exfoliates, leaving the skin looking refreshed. Pindak also says that Aveeno uses shiitake mushrooms to slow the aging process.
Review: Winning Way, Olessa Pindak, Oct. 2007
3. Shape magazineDetails/Subscribe
Shape editors list Aveeno Positively Ageless Daily Exfoliating Cleanser as one of the best facial cleansers of 2007. They praise the cleanser for being "extremely gentle" and for including microbeads for exfoliating as well as shiitake mushrooms to boost cell turnover.
Review: The Best of the Beauty Aisle: Shape of Beauty 2007 Awards, Editors of Shape magazine, Sept. 2007
4. CosmopolitanDetails/Subscribe
Aveeno Positively Ageless Daily Exfoliating Cleanser is listed as the winner of "the loveliest lather" category for Cosmopolitan's 2007 beauty awards. Editors say the cleanser does a good job of removing makeup and say the microbeads are gentle enough to use daily.
Review: Beauty Awards 2007, Editors of Cosmopolitan magazine, Oct. 2007
5. MakeupAlley.comDetails/Subscribe
A little more than a dozen consumers posting to MakeupAlley.com give Aveeno Positively Ageless Daily Exfoliating Cleanser an overall rating of 3.9 out of five. Most say the cleanser is extremely gentle and cleanses well, although a couple of users say it irritated their skin.
Review: Aveeno Positively Ageless Exfoliating Cleanser, Contributors to MakeupAlley.com
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