Aveeno Positively Ageless Daily Exfoliating Cleanser

Reviewers are positive about the inclusion of shiitake mushroom extract in Aveeno Positively Ageless Daily Exfoliating Cleanser, which they say can accelerate cell rejuvenation. The most credible expert, Paula Begoun, however, says that although the mushrooms do have antioxidant properties, there is no research showing them to be effective as a topical application. Critics say that although Aveeno Positively Ageless Exfoliating Cleanser is not as gentle as Cetaphil Gentle Skin Cleanser (*est. $12 for 16 oz.), it is safe for all but very dry skin types and effectively removes makeup. It uses tiny microbeads to gently exfoliate the top layer of skin, which reviewers say leaves the skin looking radiant. Still, reviewers choose Olay Definity Pore Redefining Scrub (*est. $10 for 5 oz.) more often and say it may be more gentle on the skin. Experts concur that Aveeno Positively Ageless Daily Exfoliating Cleanser is a good facial cleanser, but say that consumers should not expect dramatic anti-aging effects.

We found the best review for Aveeno Positively Ageless Daily Exfoliating Cleanser at Paula Begoun's subscription-based website, Beautypedia.com. Begoun's ratings are based on extensive scientific research and testing of ingredients. Beauty magazines, including Natural Health, Shape and Cosmopolitan, regularly test and compare hundreds of beauty products in preparation for their annual beauty awards. User reviews at MakeupAlley.com, though few, give insight into the consumer perspective.