Purpose Gentle Cleansing Wash

Best face wash

  • Gentle
  • Removes dirt and makeup
  • Doesn't strip skin
  • Container may leak when traveling
Where to Buy

Bottom line

Purpose Gentle Cleansing Wash is a very basic face cleanser; reviewers say it does a fabulous job of cleaning away makeup, and is so gentle you can use it several times a day if you need to. Even users with sensitive skin love it, although experts note that it contains a small amount of fragrance that may irritate the truly sensitive.


Basic formula that gets the job done. A basic, water-soluble cleanser like Purpose Gentle Cleansing Wash is the best option for most skin types. "You don't need a lot of bells and whistles in a good cleanser," writes Julyne Derrick, About.com's beauty expert. Allure magazine named this face wash one of the best skin products in 2010, and a couple of editors with Elle magazine say it's their favorite because it's so gentle and effective. "It gets every bit of my makeup off and leaves my face feeling so fresh, toned and super clean!" writes one reviewer at MakeupAlley.com, who says her dermatologist recommended this cleanser.

Feel and smell

Scent is medicinal, but not bad. Editors at Allure magazine say that Purpose Gentle Cleansing Wash lathers up nicely and is so gentle, it won't sting even if it gets in your eyes. Meanwhile, Elle fashion news editor Lauren Levinson says it's so gentle that she can use it multiple times a day without drying out her skin. There's just one heads up: Although this product draws magnificent amounts of praise for its gentleness, it contains a small amount of fragrance that may cause flare-ups in those with truly sensitive skin. Most users like the scent, although it can come off as a little bit medicinal.

Where To Buy
Purpose Gentle Cleansing Wash 6 fl oz (180 ml) by AB

5 New from $6.99

In Stock.

Featured StoresStore RatingNotesTotal Price
eBayeBay rated 3.83 (1281 reviews)1,281 store reviewsIn Stock. Buy it new & now! with eBay Buyer Protection$35.00

Our Sources

1. PaulasChoice.com

Paula Begoun gives Purpose Gentle Cleansing Wash her highest rating, saying it's suitable for all skin types (except very dry). She notes the formula is identical to that of Clean & Clear Foaming Facial Cleanser, Sensitive Skin.

Review: Gentle Cleansing Wash, Paula Begoun, April 1, 2014

2. Allure

Editors of Allure magazine recommend Purpose Gentle Cleansing Wash for its mild formula that removes even waterproof makeup without stinging eyes and leaves skin feeling clean.

Review: Purpose Gentle Cleansing Wash, Editors of Allure magazine, Not Dated

3. MakeupAlley.com

More than 900 reviewers at MakeupAlley.com give Purpose Gentle Cleansing Wash an overall rating of 4.1 out of 5. Most agree it is a simple and gentle cleanser that effectively cleanses skin and removes makeup; some complain that it doesn't travel well as the container tends to leak.

Review: Purpose Gentle Cleansing Wash, Contributors to MakeupAlley.com, As of May 2014

4. TotalBeauty.com

Reviewers at TotalBeauty.com give Purpose Gentle Cleansing Wash a rating of 8.6 out of 10. It is well liked by people with all skin types, but some say an additional makeup remover is needed for mascara and heavy makeup.

Review: Purpose Gentle Cleansing Wash, Contributors to TotalBeauty.com, As of May 2014

5. Elle

Two Elle editors select Purpose Gentle Cleansing Wash as their favorite face wash, saying it's so gentle they can use it several times a day and the aloe content makes it feel moisturizing too.

Review: Editors' Picks: Our Favorite Face Washes, Editors of Elle, Feb. 20, 2013

6. About.com

Julyne Derrick, beauty guide for About.com, says that Purpose Gentle Cleansing Wash is her daily cleanser of choice because it removes dirt, makeup and oil but doesn't dry out the skin.

Review: Best Cleansers for Every Skin Type, Julyne Derrick, Not dated

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