L'Oréal Paris Superior Preference
L'Oréal Paris Superior Preference

Best permanent hair color

L'Oréal Paris Superior Preference is a classic formula that remains popular with users because it's easy to use and the colors are fade-resistant -- they last up to eight weeks. The formula uses a traditional squeeze tube applicator with an extended tip that easily reaches roots. It comes in 51 vibrant shades that look natural, according to reviewers.
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Clairol Natural Instincts
Clairol Natural Instincts

Best non-permanent hair color

Clairol Natural Instincts gets high ratings from several professional and consumer sources for producing excellent, glossy, fade-resistant color. It's a demi-permanent formula -- often categorized as non-permanent -- which is gentler than permanent hair color but lasts longer than semi-permanent ones. Reviewers say that it leaves hair feeling soft and has a pleasant fruity scent. It's available in 22 vibrant shades.
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Clairol Nice 'n Easy Root Touch-Up
Clairol Nice 'n Easy Root Touch-Up

Hair color for roots

Reviewers say Clairol Nice 'n Easy Root Touch-Up does an excellent job of covering up roots between hair colorings. It blends in flawlessly with color-treated hair and can also be a quick fix for covering gray roots, even if your hair is not colored. It's available in 21 shades and can match colors from any brand.
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L'Oréal Paris Touch-On Highlights
L'Oréal Paris Touch-On Highlights

Best highlighting kit

L'Oréal Paris Touch-On Highlights is a top pick among experts and users because it is easy to apply and blends in naturally with existing hair color. The formula comes with a fingertip applicator that allows for precision in placing highlights with just the brush of a finger. The formula is available in four shades.
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Surya Henna Cream
Surya Henna Cream

Best natural hair color

Experts and users alike praise Surya Henna Cream for using natural ingredients to dye hair and for producing better results than most henna-based products. It can be quite drying, however, and color washes out in just seven to 10 washings. The formula is available in 15 shades.
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COMPARE PRODUCTS
See a side-by-side comparison of key features, product specs, and prices.

Hair Color Runners Up:

Revlon ColorSilk Est. $3.50

5 picks including: Good Housekeeping, Redbook…

Clairol Nice 'n Easy Est. $7

4 picks by top review sites.

Clairol Nice 'n Easy Perfect 10 Est. $12

2 picks including: Amazon.com, Good Housekeeping…

ColorMark TouchBack Est. $30

2 picks including: Amazon.com, Redbook…

L'Oreal Paris Root Rescue Est. $7

2 picks including: Good Housekeeping, MakeupAlley.com…

Is at-home hair coloring as good as professional hair dye?

Hair stylists are likely to say that the best hair color comes from professionals. Although this is true in some cases -- for example, if you're making a radical change in your hair color -- plenty of people have success dyeing their hair at home. What's more, Paula Begoun, author of "Don't Go Shopping for Hair-Care Products Without Me," says women who color their own hair have the same rate of satisfaction as those who use professionals.

Although consumers may question the quality of drugstore hair colors, Begoun says at-home hair colorants are "superbly" formulated. In fact, she says, "the way hair dyes function and the ingredients used to make them do not differ between the drugstore dyes and the salon dyes." At-home hair coloring, therefore, is a perfectly acceptable and a more affordable alternative for those who simply want to cover gray hair or slightly lighten or darken their natural hair color.

Perhaps the most difficult part of coloring your hair is choosing the color you want. Experts say the safest bet when coloring your own hair is to never go more than two shades lighter or darker than your natural hair color. You should match your hair color to the chart on the side of the box, because it is a better indicator of the color you will get than the model pictured on the front of the box.

If you're looking for anything more dramatic, consult a professional. Experts say that you should also consider going to a salon for hair coloring if you want to dye your hair red. Professionals say red hair color is the hardest one to get right, even for those with naturally red hair. For those with severely damaged hair, using a professional is your best bet for avoiding more damage.

Labels can sometimes be misleading

Hair dye comes in a multitude of shades and strengths, both of which are described in entirely different ways at the salon than they are at the drugstore. For the purposes of this report, we focus on at-home hair color, which come in three strength levels: semi-permanent (level one), demi-permanent (level two) and permanent (level three).

What's most confusing about drugstore hair colors is that companies do not label their products in a consistent manner. Semi- and demi-permanent products, for example, are often labeled as "non-permanent." But the terms aren't exactly interchangeable.

Semi-permanent hair colors coat the outside of hair with dye that gradually washes off. Demi-permanent hair colors are similar to permanent formulas in that they rely on peroxide to lift hair color while depositing dye for the new color. Demi-permanent formulas, however, aren't as strong and cannot change hair color as dramatically.

According to Beth Minardi, a New York City hair stylist, demi-permanent formulas don't wash out of hair either. That's because unlike semi-permanent dyes, they actually penetrate the cortex of the hair.

Permanent and demi-permanent hair dyes are the most common box kits sold at drugstores. Several demi-permanent formulas are listed as semi-permanent, however. True semi-permanent formulas last through four to 12 washings. If the box says anything more than that, it is likely demi-permanent.

Articles abound online about how to color your hair at home, but we found the most credible evaluations for the best hair color kits at ConsumerReports.org and Good Housekeeping. Each of these sources tests several kits against their claims of gray coverage. We also found recommendations for the best at-home hair color in beauty magazines such as InStyle and Allure  where editors say they test hundreds of beauty products for their annual beauty awards. We cross-referenced those recommendations with user reviews at MakeupAlley.com, TotalBeauty.com, Amazon.com and Drugstore.com to find the best hair color in five categories.

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