L'Oréal Paris Superior Preference
L'Oréal Paris Superior Preference

Best permanent hair color

L'Oréal Paris Superior Preference is a classic formula that remains popular with users because it's easy to use and the colors are fade-resistant -- they last up to eight weeks. The formula uses a traditional squeeze tube applicator with an extended tip that easily reaches roots. It comes in 51 vibrant shades that look natural, according to reviewers. Read the full review

Clairol Natural Instincts
Clairol Natural Instincts

Best non-permanent hair color

Clairol Natural Instincts gets high ratings from several professional and consumer sources for producing excellent, glossy, fade-resistant color. It's a demi-permanent formula -- often categorized as non-permanent -- which is gentler than permanent hair color but lasts longer than semi-permanent ones. Reviewers say that it leaves hair feeling soft and has a pleasant fruity scent. It's available in 22 vibrant shades. Read the full review

Clairol Nice 'n Easy Root Touch-Up
Clairol Nice 'n Easy Root Touch-Up

Hair color for roots

Reviewers say Clairol Nice 'n Easy Root Touch-Up does an excellent job of covering up roots between hair colorings. It blends in flawlessly with color-treated hair and can also be a quick fix for covering gray roots, even if your hair is not colored. It's available in 21 shades and can match colors from any brand. Read the full review

L'Oréal Paris Touch-On Highlights
L'Oréal Paris Touch-On Highlights

Best highlighting kit

L'Oréal Paris Touch-On Highlights is a top pick among experts and users because it is easy to apply and blends in naturally with existing hair color. The formula comes with a fingertip applicator that allows for precision in placing highlights with just the brush of a finger. The formula is available in four shades. Read the full review

Surya Henna Cream
Surya Henna Cream

Best natural hair color

Experts and users alike praise Surya Henna Cream for using natural ingredients to dye hair and for producing better results than most henna-based products. It can be quite drying, however, and color washes out in just seven to 10 washings. The formula is available in 15 shades. Read the full review

See a side-by-side comparison of key features, product specs, and prices.

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