Clairol Nice 'n Easy Perfect 10
Best permanent hair color
Reviewers recommend Clairol Nice 'n Easy Perfect 10, a permanent hair-coloring kit, because of its easy application process that colors hair in the promised 10 minutes. Users like the selection of shades (26 are available), and most say this Clairol hair dye doesn't smell as bad as others (though all permanent hair color has a strong odor). The package comes with two types of applicators, a comb and a bottle with a tip. Some users like the comb, and others don't. Altogether, Perfect 10 easily emerges as the top-rated permanent hair color in reviews; if you want a gentler and less permanent hair dye, consider Clairol Natural Instincts Loving Care, a semipermanent hair color that gradually washes out.