Reviewers say that Clairol Natural Instincts Loving Care is perfect if you like to experiment with hair dye or don't want to commit to a shade permanently. It is a semipermanent, temporary hair color, which means that it gradually washes out without the level of damage usually caused by permanent hair-color products. Natural Instincts Loving Care doesn't have any ammonia or peroxide, and users agree that it is extremely gentle on their hair. Because it washes out, however, it must be reapplied monthly (about the amount of time it takes to shampoo six to 12 times) to keep it fresh. Reviewers say that it doesn't cover gray hair well, either. If you have more than 10 percent gray hair or want a more dramatic color change, experts recommend using Clairol Nice 'n Easy Perfect 10 (Est. $12), a permanent hair color. Clairol Natural Instincts Loving Care is available in 13 shades.
The best reviews of Clairol Natural Instincts Loving Care come from experts at Shape magazine and Good Housekeeping, where semipermanent hair-color products are recommended for more shine. Owner-written reviews at MakeupAlley.com give good insight into consumer opinion.
1. Shape magazine
Shape magazine recommends semipermanent hair colors, including Clairol Natural Instincts Loving Care, for those who want more shine or have damaged hair.
Review: Get Gorgeous Hair Color at Home, Mary Rose Almasi, Oct. 2007
2. Good Housekeeping
Good Housekeeping recommends experimenting with temporary hair-color products, such as Clairol Natural Instincts Loving Care, in case you don't like the color. To cover gray hair, however, you need permanent color.
Review: Find the Right Hair Color for You, Leesa Suzman
About three dozen users give Clairol Natural Instincts Loving Care above average ratings and say it is gentle on their hair and gives them their desired color. Some say, however, that it doesn't cover gray well.
Review: Clairol Loving Care Hair Color, Contributors to MakeupAlley.com
About a dozen members of TotalBeauty.com give Clairol Natural Instincts Loving Care below average ratings. A couple of users say that it works well for color boosting or darkening. However, a couple of other users say it turned their hair unexpected colors, and several say it won't cover gray.
Review: Clairol Natural Instincts Loving Care, Contributors to Total Beauty.com