Clairol Nice 'n Easy Perfect 10

  • Fast, easy application process
  • Good selection of shades
  • Smells better than most
  • Uses harsh chemicals
  • Color fades quickly

Bottom Line

Clairol Nice 'n Easy Perfect 10 is a permanent hair color that promises to cover grays with vibrant color in just 10 minutes. However, several users say that color fades quickly. If you prefer longer-lasting color, L'Oreal Paris Superior Preference (Est. $9) is our best reviewed permanent hair color.


Excellent color, but it fades fast. Users are impressed with the 24 shades that Perfect 10 offers and say that it does an excellent job of covering grays. A few, however, say the color doesn't last as long without fading as other brands do. Some complain that the formula left their hair dry and damaged, but experts say that is possible with any permanent hair dye, especially if it is used on over-processed hair. A couple of reviewers mention that one bottle isn't enough to completely color their hair. Manufacturers recommend purchasing two bottles if your hair is longer than shoulder length.

Ease Of Use

Lightning fast. Clairol Nice 'n Easy Perfect 10 hair color gets rave reviews from experts and users alike for its fast and easy application process. This hair-color product processes hair in 10 minutes and comes with a comb and an applicator tip. Several owner-reviewers at and -- where it earns above-average ratings overall from more than 400 users combined -- say they find the comb difficult to use and prefer the traditional applicator that's included.


Fruity cover-up. Reviewers say that Perfect 10's fruity fragrance reduces the strong odor normally associated with permanent hair dye (all of which use peroxide and ammonia to open and penetrate the hair shaft). Several, however, say it still smells bad.

Where To Buy
Clairol Nice 'n Easy Perfect 10

 (642 reviews)
Buy new: $11.99   8 New from $12.31

In Stock.

Featured StoresStore RatingNotesTotal Price
eBayeBay rated 3.83 (1281 reviews)1,281 store reviewsIn Stock. Buy it new & now! with eBay Buyer Protection$22.50
TargetTarget rated 2.21 (298 reviews)298 store reviewsIn Stock. $6.99 rated 2.96 (495 reviews)495 store reviewsIn Stock. $14.65

Our Sources


Clairol Nice 'n Easy Perfect 10 is included in's test of 13 home hair color kits. Editors test the kits for efficacy in covering gray hair.

Review: Hair Dyes, Editors of, May 2010

2. Good Housekeeping

Good Housekeeping tests at-home hair color products against their claims of gray coverage and long-lasting color. Clairol Nice 'n Easy Perfect 10 is listed as a runner up for the best coloring product for red hair. Editors praise the formula for covering gray hair in only 10 minutes, unlike many formulas that can take up to 25 minutes.

Review: Best At-Home Haircolor, Editors of Good Housekeeping, Not dated

3. InStyle

Editors of InStyle magazine call Clairol Perfect 10 the best at-home hair color kit for brown hair for their 2009 annual beauty awards. Testers say that the comb applicator "distributes color quickly and evenly." This article has been reprinted on the Makeup Bag website.

Review: Best Beauty Buys: Hair - Color, Editors of InStyle magazine, Not dated

4. Shape magazine

Shape magazine editors say that Clairol Nice 'n Easy Perfect 10 is easy to use, even for those new to coloring their own hair. It is chosen as the best hair dye for the magazine's annual beauty awards.

Review: The Year's Best Beauty Products, Sally Wadyka, Aug. 8, 2008


More than 300 users at give Clairol Nice 'n Easy Perfect 10 an overall rating of 3.3 out of 5 stars, but only 56 percent say they would purchase it again. Many say it produces nice color, but a few say it fades too quickly. Several also say it has a strong odor, a common complaint about permanent hair-color products.

Review: Clairol Nice 'n Easy Perfect 10 Hair Color, Contributors to, Not dated


More than 140 members of give Clairol Nice 'n Easy Perfect 10 an overall rating of 7.4 out of 10 stars. Some reviewers complain about the comb applicator, but others like it.

Review: Clairol Nice 'n Easy Perfect 10 Reviews, Contributors to, As of June 2013


Clairol Nice 'n Easy Perfect 10 is well liked by users at where it earns an overall rating of 4.3 out of 5 stars from about 150 reviewers. Most are impressed with the resulting color, but some say the color doesn't last as long as other brands.

Review: Clairol Nice 'n Easy Perfect 10 (Pack of 2), Contributors to, As of June 2013

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