Clairol Nice 'n Easy Perfect 10 is a permanent hair color that promises to cover grays with vibrant color in just 10 minutes. However, several users say that color fades quickly. If you prefer longer-lasting color, L'Oreal Paris Superior Preference (Est. $9) is our best reviewed permanent hair color.
Excellent color, but it fades fast. Users are impressed with the 24 shades that Perfect 10 offers and say that it does an excellent job of covering grays. A few, however, say the color doesn't last as long without fading as other brands do. Some complain that the formula left their hair dry and damaged, but experts say that is possible with any permanent hair dye, especially if it is used on over-processed hair. A couple of reviewers mention that one bottle isn't enough to completely color their hair. Manufacturers recommend purchasing two bottles if your hair is longer than shoulder length.
Lightning fast. Clairol Nice 'n Easy Perfect 10 hair color gets rave reviews from experts and users alike for its fast and easy application process. This hair-color product processes hair in 10 minutes and comes with a comb and an applicator tip. Several owner-reviewers at MakeupAlley.com and TotalBeauty.com -- where it earns above-average ratings overall from more than 400 users combined -- say they find the comb difficult to use and prefer the traditional applicator that's included.
Fruity cover-up. Reviewers say that Perfect 10's fruity fragrance reduces the strong odor normally associated with permanent hair dye (all of which use peroxide and ammonia to open and penetrate the hair shaft). Several, however, say it still smells bad.
Clairol Nice 'n Easy Perfect 10 is included in ConsumerReports.org's test of 13 home hair color kits. Editors test the kits for efficacy in covering gray hair.
Review: Hair Dyes, Editors of ConsumerReports.org, May 2010
2. Good Housekeeping
Good Housekeeping tests at-home hair color products against their claims of gray coverage and long-lasting color. Clairol Nice 'n Easy Perfect 10 is listed as a runner up for the best coloring product for red hair. Editors praise the formula for covering gray hair in only 10 minutes, unlike many formulas that can take up to 25 minutes.
Review: Best At-Home Haircolor, Editors of Good Housekeeping, Not dated
Editors of InStyle magazine call Clairol Perfect 10 the best at-home hair color kit for brown hair for their 2009 annual beauty awards. Testers say that the comb applicator "distributes color quickly and evenly." This article has been reprinted on the Makeup Bag website.
Review: Best Beauty Buys: Hair - Color, Editors of InStyle magazine, Not dated
4. Shape magazine
Shape magazine editors say that Clairol Nice 'n Easy Perfect 10 is easy to use, even for those new to coloring their own hair. It is chosen as the best hair dye for the magazine's annual beauty awards.
Review: The Year's Best Beauty Products, Sally Wadyka, Aug. 8, 2008
More than 300 users at MakeupAlley.com give Clairol Nice 'n Easy Perfect 10 an overall rating of 3.3 out of 5 stars, but only 56 percent say they would purchase it again. Many say it produces nice color, but a few say it fades too quickly. Several also say it has a strong odor, a common complaint about permanent hair-color products.
Review: Clairol Nice 'n Easy Perfect 10 Hair Color, Contributors to MakeupAlley.com, Not dated
More than 140 members of TotalBeauty.com give Clairol Nice 'n Easy Perfect 10 an overall rating of 7.4 out of 10 stars. Some reviewers complain about the comb applicator, but others like it.
Review: Clairol Nice 'n Easy Perfect 10 Reviews, Contributors to TotalBeauty.com, As of June 2013
Clairol Nice 'n Easy Perfect 10 is well liked by users at Amazon.com where it earns an overall rating of 4.3 out of 5 stars from about 150 reviewers. Most are impressed with the resulting color, but some say the color doesn't last as long as other brands.
Review: Clairol Nice 'n Easy Perfect 10 (Pack of 2), Contributors to Amazon.com, As of June 2013