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ColorMark TouchBack

Est. $30
Reviewed
June 2013
by ConsumerSearch
ColorMark TouchBack

Pros
  • Easy to use
  • Dries quickly
  • Matches existing color
Cons
  • Tip too wide for really small areas
  • Doesn't last long

Bottom line

ColorMark TouchBack is a temporary hair color that resembles an oversized marker. It's a quick fix for touching up roots between full colorings. TouchBack comes in eight shades that stay put during the day, but wash out completely with shampoo. If you prefer longer-lasting root coverage, Clairol Nice 'n Easy Root Touch-Up (Est. $7) is our best reviewed pick for root touch-ups.

Performance

Quick fix. TouchBack has won a Best of Beauty award from Allure magazine for three years. Editors praise this temporary hair color as a quick fix that "hides roots when you can't go to the salon." In their tests the ammonia- and peroxide-free formula blended with existing hair color and stayed put. Editors point out that it easily shampoos out, however.

Reviewers at Amazon.com are impressed with the formula, saying it covers gray roots well, but it doesn't last long -- just about 12 uses per bottle. This will vary greatly from one person to the next depending on how much coverage is needed.

Ease of use

Fast and easy. Editors at Allure magazine say TouchBack's angled applicator "makes it a cinch to apply." The formula goes on wet but dries quickly. Furthermore, the color flows easily once you push down on the applicator without over-saturating hair or running everywhere. But it can stain clothes and linens. Users at Amazon.com say it provides immediate coverage, but some say the "marker" tip is too wide for really small areas.

Smell

No strong chemicals here. Editors at Allure magazine say TouchBack has "barely a perceptible cleanser-like smell" that is unlike traditional hair color. Most users at Amazon.com don't comment on the scent, but one says it smells like shoe polish. The formula is ammonia- and peroxide-free, however, so it lacks the strong chemical smell that is common with most hair dyes.

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Where To Buy
TouchBack Temporary Color Marker Medium Brown

 (62 reviews)
Buy new: $35.00 $24.86   9 New from $20.00

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Our Sources

1. Allure

Editors of Allure magazine test hundreds of beauty products for their annual beauty awards. The TouchBack color marker makes the list for its easy-to-apply, quick-fix temporary root touch-up. The formula goes on easy without over-saturating.

Review: Best of Beauty: Hair, Theresa O'Rourke, October 2012

2. Redbook

Cheryl Kramer Kaye recommends ColorMark TouchBack to temporarily hide any gray hair between colorings. Nothing else is said about the formula, however, and it isn't rated or compared to other hair color products.

Review: Gorgeous Hair Color You Can Get at Home, Cheryl Kramer Kaye, Not dated

3. Amazon.com

More than 50 reviewers at Amazon.com give the TouchBack Color Marker an above average overall rating of 3.4 out of 5 stars. Most say that it does an excellent job of covering grays and is easy to use. A few say that it's pricey.

Review: TouchBack Temporary Color Marker, Contributors to Amazon.com, As of June 2013

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