Swiss Miss

1. Cook's Illustrated MagazineDetails/Subscribe

Editors at Cook's Illustrated taste eight brands of hot cocoas, some of which are prepared with milk and others that are prepared with water. They evaluate the hot cocoas on taste and ingredients.

Review: Tasting Lab: Hot Cocoa, Editors of Cook's Illustrated

2. ConsumerReports.orgDetails/Subscribe

In its roundup, Consumer Reports editors taste and rank 10 mainstream hot chocolate brands, including Swiss Miss.

Review: Which Cocoa's a Go?, Editors of Consumer Reports, Dec. 2007

3. San Francisco Chronicle

The San Francisco Chronicle asks a panel of five food professionals to taste 14 non-organic hot chocolates, plus one cocoa that won a previous organic competition. Swiss Miss places 10th.

Review: Taster's Choice: Top-rated Non-organic Cocoa Mixes Produce Stirring Results, Carol Ness, Feb. 13, 2008

4. Good HousekeepingDetails/Subscribe

Good Housekeeping discusses only the top three of the 19 hot chocolates tasted. Swiss Miss ties with Godiva Milk Chocolate Hot Cocoa at the top of the milk-chocolate ratings, and is described as a "bargain" and "sweet but not too sweet."

Review: Taste Test: Hot Cocoa, Debby Goldsmith, Feb. 2008

5. Cookie MagazineDetails/Subscribe

An unspecified number of tasters try "dozens" of hot chocolates, picking winners in three categories. Swiss Miss Chocolate Sensation is among the winners, described as "surprisingly dark, aromatic and chocolaty."

Review: Haute Chocolate, Sajan Kuriakos, Nov. 2006

6. The Boston Globe

Eight Boston Globe staffers taste five hot cocoas, with Swiss Miss Milk Chocolate getting mixed reviews. Some like the taste; to others it's "artificial" or "odd."

Review: Taste Kitchen: Hot Cocoa Mixes, Debra Samuels