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2010 Toyota Prius

*Est. $22,000 to $27,270

Reviewed May 2009
2010 Toyota Prius

pros
  • Outstanding fuel economy
  • Roomy cabin
  • Comfortable ride
  • Unique styling
  • Hatchback utility
  • Large cargo area
  • New high-tech features
cons
  • Not much steering feel
  • Average handling
  • Intrusive road noise
  • Rear visibility not great

Introduced in mid-2009, the 2010 Toyota Prius hybrid becomes the most fuel-efficient new production car with fuel-mileage estimates of 51 mpg city and 48 mpg highway, according to the Environmental Protection Agency. That's even better than the former fuel-sipping champion, the 2009 Prius (*Est. $22,000 to $24,270), rated at 48 mpg city and 45 mpg highway. The redesigned 2010 Prius is improved in numerous ways, reviewers report. It's slightly bigger with a more comfortable interior and more refined feel. The fun quotient has been ramped up, too. "Surprisingly nimble" is how Cars.com's David Thomas describes Toyota's new eco-capsule. "Handling is much improved over the old Prius, and the car feels more composed overall on the road," he adds. Thomas says that if you spring for the optional 17-inch wheel/tire package, handling gets better still.  

The exterior design is updated and more aerodynamic, but keeps the distinctive, hybrid-only hatchback styling that has made the second-generation Prius so iconic. "Although its appearance has been revised, the two generations look very similar in profile -- not surprising, perhaps, as aerodynamics played a big part in both designs, and the wind doesn't play favorites," writes ConsumerGuide.com's Rick Cotta. Technological improvements have made the powertrain more efficient, but it's also more powerful: the 98-horsepower, 1.8-liter, four-cylinder gas engine works together with an electric motor to produce a peak 134 horsepower. That's up from 110 horsepower in the previous 1.5-liter model. Tests drivers of the 2010 Prius say they easily achieved gas mileage well above 50 mpg and put up much higher numbers when applying careful, conservative hypermiling techniques. Cars.com's Dave Thomas reported a 51.3 mpg average over a 23-mile route of mixed city and highway driving. The air conditioning and radio were on, and "I drove with a lead foot, too," he reports. Autoblog.com posts a chart showing the results of the mileage challenge the journalists at the launch took part in. It's littered with mileage figures in the high 60s and low 70s, but attendee Sebastian Blanco cautions that those gaudy mileage numbers "require constant attention to maintain."

The new Prius remains a midsize hybrid car with a roomy interior, although rear-seat legroom is a bit tighter than before. Cargo space is up to 21.6 cubic feet, and the rear seatback still folds down for more utility. The Prius' all-new chassis results in a stable, pleasant ride. A significant complaint about the former Prius model is its mediocre handling and non-communicative steering. "Let's be clear. The Prius has not been transformed into a sport sedan, but it's no longer a penalty box to drive," says Automobile Magazine's Joe DeMatio, who also says the steering is substantially improved. It's "direct and accurate, making the car easy to place in corners." There's still a lack of steering feel, but it's a marked improvement over the 2009 Prius. Other critics report stronger acceleration and a more responsive throttle. A new Power mode "takes its toll on mileage, but enables runs from zero to 60 mph in 9.8 seconds. That will not induce whiplash, but it is four-tenths of a second quicker than the 2009 Prius," reports The New York Times auto editor Jerry Garrett. Road noise is still an issue with the new car, especially on rough pavement, reviewers say. Many critics praise the Prius for driving more like a conventional midsize car that just happens to get extraordinary fuel economy.

A variety of trim levels start with the Prius II (*Est. $22,000), stepping up to III, IV and V, each with more standard equipment and available options. Standard features on all include electronic stability control, cruise control and power windows with automatic up/down feature. Optional features include a navigation package with backup camera, solar-powered ventilation system, adaptive cruise control and Intelligent Park Assist, which helps the Prius to parallel park itself. A new lane-departure warning system is also available in the 2010 Prius. Toyota says it will introduce a lower-priced base model later in the model year, called Prius I (*Est. $21,000), with fewer features.

A strong new competitor for the Prius is the 2010 Honda Insight (*Est. $19,800 to $21,300), a compact hybrid with similar hatchback styling, but lower fuel economy and slower performance. While many reviewers prefer the Honda's more engaging driving character, most say that the roomier 2010 Prius is smoother and is worth its higher price. Reviews say hybrid shoppers looking for more of a family sedan body style should check out the newly-introduced 2010 Ford Fusion Hybrid (*Est. $27,270), priced similarly to a well-equipped Prius.

Reviews of the redesigned 2010 Toyota Prius are abundant, including several comparison tests against the 2010 Honda Insight. Inside Line and Popular Mechanics each choose the Prius as the winner in head-to-head comparisons, although Motor Trend narrowly picks the Insight in its comparison test, despite calling the 2010 Prius "the world's best hybrid." Cars.com has one of the best and more comprehensive single-car reviews of the new Prius. The New York Times also has reviews with good technical detail and driving impressions. Other useful reviews can be found at TheAutoChannel.com, ConsumerGuide.com and Automobile Magazine. Autoblog.com includes a photo gallery that shows the 2009 and 2010 Prius models side by side along with a road-test evaluation.

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Where To Buy

Our Sources

1. Edmunds Inside Line

Inside Line editors utilize a comprehensive test procedure as they pit the 2010 Prius against the 2010 Honda Insight. In testing, both cars achieve almost the same mileage in a highway-biased test route: 52.2 mpg for the Prius and 51.2 mpg for the Insight. Test drivers find driving the Insight more enjoyable, but they say the Prius offers a smoother ride, quieter cabin and better performance. Overall, the Prius narrowly wins this comparison.

Review: Comparison Test: 2010 Honda Insight vs. 2010 Toyota Prius, Erin Riches, March 25, 2009

2. Motor Trend

In this head-to-head comparison test between the 2010 Toyota Prius and 2010 Honda Insight, Motor Trend's Kim Reynolds provides an excellent discussion of the cars' technology, comfort and drivability. The Prius is called "the world's best hybrid," with superior technology, but the Insight wins the test thanks to its more reasonable price and only slightly lower fuel economy.

Review: Comparison: 2010 Honda Insight vs. 2010 Toyota Prius, Kim Reynolds, March 25, 2009

3. PopularMechanics.com

While much of this comparison test is focused on the fuel mileage of the two contenders, the Insight and the 2010 Toyota Prius, Larry Webster also discusses the driving characteristics, styling and interior features. In an identical driving route, the Insight returns 40.9 mpg while the Prius achieves 45.8 mpg. Editors choose the Prius as the better car, noting, "Sure, the Toyota costs more, but it's also worth the money."

Review: 2010 Toyota Prius vs. 2010 Honda Insight Comparison Test Drive: Battle of the Fuel Sippers -- The Rematch, Larry Webster, March 25, 2009

4. Cars.com

Cars.com describes the many improvements made to the 2010 Prius, although the writer says that his complaint about "exorbitant road noise" in the old model has not been addressed. This lengthy road-test evaluation emphasizes that Toyota has been mostly successful in making the Prius feel more refined, with a more upscale interior and better handling.

Review: 2010 Toyota Prius, David Thomas, March 25, 2009

5. Automobile Magazine

Automobile Magazine's Joe DeMatio takes the 2010 Prius on a hard-driving route along twisting roads and reports that the new car's handling is much improved over the previous model. Although he says the car is no sport sedan and the steering is still "lacking in feel and communicativeness," but it's better than before. He averaged only 34 mpg during this aggressive, "eco-unfriendly" driving, which is "on par with a nonhybrid subcompact driven placidly on the freeway," DeMatio says.

Review: Green: Review: 2010 Toyota Prius, Joe DeMatio, March 25, 2009

6. The New York Times

In this road-test review, writer Jerry Garrett explains some of the technical changes that have resulted in better fuel economy from a car that is slightly larger, heavier and more powerful than its predecessor. With its new midsize chassis, he says the Prius "handles more like a real car and less like a science project."

Review: Hybrid Superstar Shines Brighter, Jerry Garrett, March 26, 2009

7. Autoblog.com

Autoblog.com provides a detailed behind-the-wheel evaluation of the 2010 Prius with a brief discussion of competitors and mention of key features. A photo gallery shows the new Prius side-by-side with the 2009 model. In an attempt to achieve maximum efficiency, it is possible to average 65 mpg or better, the writer says, but "it does require constant attention to maintain" such high gas mileage.

Review: First Drive: 2010 Toyota Prius Puts Up BIG Numbers, Sebastian Blanco, Mar. 25, 2009

8. AutoChannel.com

This descriptive road-test report of the 2010 Prius gives good technological detail and well-balanced opinions of hybrid's driving characteristics. Writer Rex Roy is pleased with the new car's throttle response, especially when pushing the Power button for stronger performance. Roy includes mention of Prius competitors, such as the Ford Fusion Hybrid, which he says "is more refined and substantial than the Prius."

Review: 2010 Toyota Prius Review, Rex Roy

9. ConsumerGuide.com

Instead of ConsumerGuide.com's usual in-depth evaluation, this is a first-drive report of the 2010 Prius written after its media debut. Editor Rick Cotta describes the Prius inside and out, and discusses its driving behavior. Most impressive, he says, it how well the Prius serves "as a roomy, practical, nicely trimmed family car -- that happens to get 50 mpg."

Review: Deep Drive: 2010 Toyota Prius, Rick Cotta, April 2, 2009

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