
Early testers find a lot to like about the new-for-2012 Ford Focus Electric (Base MSRP: $39,200). Compared with its arch-rival, the 2012 Nissan Leaf (Base MSRP: $35,200 to $37,250), the Focus Electric charges nearly twice as fast -- and most experts say it drives more like a normal car than the Leaf. So far, they like the Focus Electric better than the other electric car on the market, the smaller, cheaper-feeling Mitsubishi i-MiEV (Base MSRP: $29,125 to $31,125).
But the Focus Electric costs $2,000 to $4,000 more than the Leaf (all three electric cars qualify for the same $7,500 maximum federal tax credit, plus additional tax credits in some states). The launch markets for the Focus Electric are California, New York and New Jersey. Fifteen more are due by the end of the year.
"Like every other pure electric car to date, the Focus Electric comes with a whole host of compromises," says Andrew Frankel at Edmunds Inside Line. Two biggies: It costs twice as much as the cheapest gas-powered Focus, and you can only drive it an EPA-estimated 76 miles before you have to plug it in to recharge.
But that's the price you pay with any electric car, Frankel says. "To those willing to pay it, the 2012 Ford Focus Electric is another solid choice in a very limited segment."
If electric cars' limited range makes you nervous, plug-in hybrid cars like the 2012 Chevrolet Volt (Base MSRP: $39,145) erase that drawback: They carry a gas backup engine, so you won't get stranded if your battery runs dry. The Volt qualifies for the same tax credits, too.
No stares, no pointing. Unlike the stick-out-in-a-crowd Nissan Leaf and Mitsubishi i-MiEV, the Ford Focus Electric gets the same acclaimed styling as the regular Focus four-door hatchback, except for a different grille and a little "Electric" badge.
Autoblog.com's Steven J. Ewing, for one, is grateful. "We can't tell you how often we were stared and pointed at while driving the Nissan and Mitsubishi, and being the center of attention gets old. Fast."
"In my week with the Focus, I was E.V.-incognito," says Bradley Berman at The New York Times. "Not once did I receive a curious glance from a pedestrian or fellow roadway denizen." Berman prefers the "handsome" Focus Electric to his own Nissan Leaf, which he says looks like "a Japanese gizmo."
Edmunds.com says, "While the handsome exterior of this new Focus might be what initially sets the hook, it's the total transformation of the passenger cabin that will reel you in. The interior is attractive and quiet, and the materials are best-in-class." The Focus Electric gets the same treatment.
"Sit in the low-slung, well-conforming seats and you feel oh-so normal," Berman says. "There are no circuit-board motifs, techno start-up sounds, weird shifter knobs or special Eco modes. The driver chooses among standard gear selections: park, reverse, neutral, drive and low."
Of course, you do get some different gauge readouts -- including one with fluttering butterflies to show you how eco-friendly you're driving.
The Focus Electric seats five -- but backseat legroom is tight, just like in the regular Focus. The electric's battery gobbles a lot of trunk space, though. Ford doesn't say how much, but Car and Driver's Tony Quiroga says "there's barely enough room back there for a set of golf clubs." Edmunds.com warns, "Don't expect to fit much more than a duffel bag or two," and The New York Times' Berman finds "room for a few bags of groceries but nothing more." The Focus Electric does include a built-in two-tier cargo organizer to make the most of the trunk space.
Otherwise, testers find the Focus Electric comfortable -- and quiet. "Battery-powered cars are intrinsically quiet, the motor sound falling between a whir and a whisper," Berman says. "But the Focus is deep-space silent, the quietest of the many electric cars I've driven. The engineers told me they used extra insulation and sound damping."
The Focus Electric comes in a single trim level, nearly fully loaded. The only options are Blue Candy ($395) or White Platinum ($495) paint and leather seats ($995). Eco-friendly cloth comes standard.
Ford adds some electric-specific tech goodies, too. The standard navigation system will double-check your route to make sure you've got enough power. Using your Apple iOS or Android device, you can remotely preheat or pre-cool the Focus Electric while you're still plugged in (so your climate control will gobble less power on the road), program charge times and monitor how much charge it has accumulated so far.
Most testers say the Focus Electric drives a lot like a regular Focus -- and that's a good thing.
"You get the regular car's solid chassis, refined manners, precise steering and playful character," says Quiroga at Car and Driver. Autoblog.com's Ewing says that -- like the regular Focus -- the Focus Electric is "smooth, predictable and easy to manage, while offering a surprising amount of driver engagement."
Contrast that with the Nissan Leaf, which Quiroga says drives like "a fridge ... The Leaf is a lot less involving and gratifying to drive; it's more simulation than stimulation." Another prominent source likewise finds the Focus Electric "nicer to drive than a Leaf."
Edmunds Inside Line's Frankel disagrees. He says the Focus Electric "seems heavy and slow-witted" compared with the regular Focus. He blames the heavy lithium-ion battery and electric motor. "Because it's an adaptation of an existing car, Ford had to put the heavy stuff where it fit ... all where you don't want it, at the far ends of the car." The Leaf carries its weight in the middle. But Ewing says the heavy battery in the rear actually improves the Focus, which is nose-heavy otherwise.
Is it punchy? Early testers can't agree. Ewing and Berman, who drove the car for a week, say yes. The Focus Electric's 107-kW motor generates 143 horsepower and 184 pound-feet of torque, instantly available through the single-speed direct-drive transmission. "We found it immensely fun to mash the throttle off the line, delivering the full wallop of torque to the front wheels right from 0 RPM," Ewing says. Berman reports great acceleration at freeway speeds, too, with "rapid bursts of acceleration from 30 to 50 mph, and from 55 to 75, with oomph left in reserve."
But Quiroga says the Focus Electric is "no stoplight king ... acceleration has the slow grace of a Lincoln Town Car." He says it feels about as fast as the Leaf, which takes about 10 seconds to reach 60 mph.
Frankel finds it slow, too. "Like all electric cars it promises much between zero and 20 mph, but it's given its best by 40 mph and is starting to flag at 60 mph. Ford says it tops out at 84 mph and it sensibly declines to post any official acceleration claims."
Still, "thanks to impressive refinement and all that instant torque on tap, the Focus Electric can offer at least a genuinely enjoyable way of passing the time.
"The problem is that however you drive it, you won't be enjoying it for long." The EPA estimates you'll get 76 miles before you have to park the Focus Electric and plug it in.
Fuel economy and range are very similar to the Nissan Leaf. The Ford Focus Electric gets the equivalent of 105 mpg (99 mpge for the Leaf) and can run 76 miles on a charge (73 for the Leaf), according to the EPA. In Berman's week-long test for The New York Times, he found that 76-mile range estimate "spot-on." (Ford and Nissan both say you can get 100 miles or more per charge, but that depends on a lot of things -- weather, traffic, hills, driving style and the weight of people and stuff in the car).
But the Focus Electric charges much faster on a 240-volt home charging station -- about four hours, versus seven hours for the Leaf. Ford will sell you a charging station for $1,500 installed. You'll probably want one, as the Focus (like the Leaf) can take 20 hours to charge on a regular 120-volt outlet. Unlike the Leaf, Ford doesn't offer an optional plug for 30-minute charging at public quick-charge stations.
EPA Fuel Economy Estimates
Because they share the same body, the regular Ford Focus's crash ratings also apply to the Focus Electric. All Focuses carry the usual standard safety features -- antilock brakes, traction and stability control and front, front-side and curtain airbags.
We found no reliability predictions for this new model. The Ford Focus Electric carries three-year/36,000-mile basic and five-year/60,000-mile powertrain warranties, plus eight years/100,000 miles for the electric component.
NHTSA Safety Ratings (based on 2012 Ford Focus hatchback)
IIHS Safety Ratings (based on 2012 Ford Focus hatchback)
Our Sources
1. The New York Times
The Ford Focus Electric costs more than the gas-powered Focus -- but it's also faster and quieter, Bradley Berman finds after a week-long test. It's also more attractive and charges faster than its electric rival, the Nissan Leaf. Tight backseat legroom and cargo space are two drawbacks.
Review: The Battery-Driven Car Just Got a Lot More Normal, Bradley Berman, May 4, 2012
2. Autoblog.com
Steven J. Ewing appreciates that the Ford Focus Electric looks just like a regular Focus -- no stares and pointing when he drives around -- and it actually handles a little better in some ways. It's "substantially more fun to drive than a Nissan Leaf," and way better than the Mitsubishi i-MiEV.
Review: 2012 Ford Focus Electric, Steven J. Ewing, April 24, 2012
3. ConsumerReports.org
ConsumerReports.org editors have driven the Focus Electric in New York City and at their Connecticut test center. They haven't tested the Focus Electric enough to make any buying recommendations, but they give their first impressions in this free article.
Review: Driving the New Electric Ford Focus Spurs Competition Among Green Drivers, Eric Evarts, April 24, 2012
4. Car and Driver
Like most other testers, Tony Quiroga finds the Ford Focus Electric more entertaining to drive than the Nissan Leaf. It's also slightly more fuel-efficient and charges faster than the Leaf.
Review: 2012 Ford Focus Electric, Tony Quiroga, August 2012
5. Edmunds.com
Editors here think the Ford Focus Electric feels duller to drive than the Nissan Leaf, largely because Ford was working with an existing car and had to put the heavy electric components in the wrong spots. Acceleration starts out strong, "but tapers off considerably." This full review also covers the gas-powered Focus.
Review: 2012 Ford Focus, Editors of Edmunds.com, May 11, 2012
6. Edmunds Inside Line
Edmunds.com's sister site, Edmunds Inside Line, goes into greater detail about why the Ford Focus Electric handles so much lazier than the regular Focus. Andrew Frankel still finds the Focus Electric fun to drive, though, thanks to its "impressive refinement" and "instant torque."
Review: 2012 Ford Focus Electric First Drive, Andrew Frankel, April 17, 2012
7. SaferCar.gov
The 2012 Ford Focus hatchback (the body style the Focus Electric uses) earns a 4-star overall government crash rating. It earns a perfect 5 stars in side crashes, with 4 stars for frontal crash protection and rollover resistance.
Review: 2012 Ford Focus 5 Dr, National Highway Traffic Safety Administration
8. IIHS.org
The 2012 Ford Focus hatchback earns the highest rating of Good in all of IIHS's crash tests, making it a Top Safety Pick.
Review: Ford Focus 4-door, Insurance Institute for Highway Safety
9. FuelEconomy.gov
The Ford Focus Electric gets the equivalent of 110 mpg city, 99 mpg highway and 105 mpg overall, according to EPA estimates.
Review: 2012 Ford Focus BEV, Environmental Protection Agency
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