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Sony Bravia KDL-55HX750

*Est. $1,800
August 2012
by ConsumerSearch
Sony Bravia KDL-55HX750

  • Good color
  • Works well in rooms with ambient light
  • Internet streaming and 3D
  • Not the best screen uniformity
  • Blacks disappoint some
  • Internet streaming has overly complicated user interface

The Sony Bravia HX750 is far from a terrible TV -- it's just one that most reviewers find hard to really like. Picture quality is good, but far from the best. Features are plentiful, but not well executed in some cases. Its styling borders on the boring. And the price seems out of proportion with what Sony delivers with this model. Two screen sizes are available, the 46-inch KDL-46HX750 (*Est. $1,400) and the 55-inch Sony Bravia KDL-55HX750 (*Est. $1,800). Both should perform similarly.


Picture quality of the HX750 is more or less a mixed bag. Getting to the good news up front, colors are well regarded -- in fact, CNET calls them the "some of the best we've seen on an LCD for some time." Unfortunately, things go downhill from there. CNET's Ty Pendlebury is quite colorful in discussing the disappointing black performance relative to the competition, including sets that are notably cheaper. Interestingly, is far happier with the deepness of the TV's blacks, but notes a limited contrast range that keeps the TV from getting as bright as some of the competition -- which can be an issue if watching the set in a well-lit room.

All reviewers note some issues with screen uniformity, with bright corners apparent (and potentially distracting in dark scenes in movies). On the plus side, this artifact is less pronounced that what's been seen in the past with edge-lit LED TVs. The semi-matte screen plays better with ambient light than the often very reflective screens of other TVs.


Lots of toys to play with, but not all work that well. Though Sony is eschewing the trend of stuffing every new piece of techno-fluff into their sets, you will find the now more or less core high-end features of 3D and Internet streaming. Whether you'll find using those features to be very much fun is another question.

Most reviewers note that while Sony's Internet content partners are fewer in number than what's found in competitors' sets, there are more than enough to satisfy most users and all the major content categories are well represented. However, Sony's user interface draws catcalls as being unnecessarily complicated, with multiple ways to access the same content -- all of which require navigating through layers of menus. Response time is also on the wrong side of very slow. You can also stream your own content from a personal computer, and Wi-Fi is built in. A web browser is also built in, but most say you're better off forgetting it is there.

Of course, 3D is on board, and Sony still uses active-shutter technology to deliver that feature. Glasses are expensive relative to passive-technology glasses used by some makers, such as LG, and not included -- figure on spending an additional $50 to $100 per pair. In addition, while active technology is currently the only technology to deliver full 1080p 3D, it's more prone to a ghosting artifact; that's seen on this TV -- albeit to a lesser extent than on some earlier 3D sets -- and leads to call 3D performance just average.


Fashionistas won't be impressed. It's not that the HX750 is ugly. It's just that compared to the step-up and relatively stunning Sony Bravia HX850, styling is pretty pedestrian. Gone is the HX850's monolithic single-pane-of-glass design and curvy stand; in its place is your standard Model-T black bezel and pedestal. Reviewers use terms like "bland," "conservative" and "average" in describing the look. On the plus side, at least the stand swivels. Generous connectivity is another plus. The remote is nothing exciting, but will be instantly familiar to owners of other Sony gear.


For what you get, that's a lot of money. The value of the HX750 is its toughest selling point. Experts say you can get picture quality that's just as good, and similar features -- and in the case of Internet streaming, features that are less frustrating to use -- in sets that cost less. Since this TV is covered under Sony's Unilateral Pricing Policy that sets the minimum selling price for this LED TV, finding it at a bargain price from an authorized seller will be a challenge. See our blog post for more information.

Bottom line

The Sony Bravia HX750 is far from the worst set you can buy. But the consensus is that if you are willing to commit to its selling price, there are better choices. If it's a premium Sony TV you want, we'd suggest biting the bullet and stepping up to the HX850 instead. Yes, it's pricier still, and it shares some of the features reviewers find annoying in the HX750, but the picture quality is notably better and the styling is anything but plain.

Sony BRAVIA KDL46HX750 46-Inch 1080p 3D LED Internet TV (Black)
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Sony BRAVIA KDL46HX750 46-Inch 1080p 3D LED Internet TV (Black)

Buy new: $1,598.00 $1,199.00   6 Used & new from $550.00

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Our Sources


Excellent CNET puts the 55-inch Sony Bravia KDL-55HX750 to the test in this detailed and very competent review. Colors are fine but blacks are a letdown, leading Ty Pendlebury to say that the TV's performance doesn't justify its price.

Review: Sony KDL- 55HX750 Review, Ty Pendlebury, March 29, 2012


Excellent Unlike CNET, -- a tough and thorough reviewer of TV sets -- finds overall picture quality to be quite good on the Sony Bravia KDL-46HX750, though a low contrast ratio limits how bright things can get. It's the rest of the TV that Josh Fields doesn't like that much, including 3D that's just average and Internet features that are harder to use than they should be.

Review: Sony Bravia KDL- 46HX750, Josh Fields, June 1, 2012

3. LCDTV Buying

Very Good does hands-on testing of sets. But while the tests and opinions give the site credibility, the presentation could use a bit of polish. Be that as it may, Robert Wiley says picture quality of the 55-inch KDL-55HX750 is "good, but not great." He adds that "There are some frustrating aspects to this TV which are hard to overlook," not the least of which is an overcomplicated user interface.

Review: Sony KDL55HX750 (KDL-55HX750) Review, Robert Wiley, Not Dated


Very Good has done a better job of late in explaining its ratings -- though the best reviewers still offer discussions that are considerably more detailed. The Sony Bravia KDL-46HX750 is among the many current-year and older sets reviewed on the site. However, ratings, rankings and commentary are reserved for subscribers only.

Review: Sony Bravia KDL-46HX750, Editors of, Not Dated

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