Aveeno Positively Radiant Daily Moisturizer SPF 30 is an option for normal to slightly oily skin. It contains a high level of broad spectrum UV protection but lacks many of the state-of-the-art ingredients found in top-rated moisturizers like Olay Complete All Day Moisturizer SPF 15, Normal (*Est. $10 for 6 oz.).
High SPF, bland formula. Aveeno Positively Radiant Daily Moisturizer SPF 30 has earned an Allure magazine Best of Beauty award four times. Editors say the soy and light diffusers work together to even out skin tone. Paula Begoun, skin care expert and author of "Don't Go to the Cosmetics Counter without Me," isn't as impressed. She says the formula is OK. It lacks the high level of antioxidants and good-for-skin ingredients found in other top-rated formulas. Users at TotalBeauty.com like the high level of sun protection Aveeno provides and the natural glow that it gives to skin -- likely due to the light diffusers. Some say that it doesn't live up to manufacturer claims, however. One says, "It claims that it 'evens out skin tone & texture,' but unfortunately after 2 months continuously using this summer, I did not see any change in my skin tone."
Pleasantly dry finish. Begoun describes Aveeno Positively Radiant as a lightweight formula with a dry finish. Editors at Real Simple magazine add that it isn't too greasy -- a plus for those with oily skin. Users at TotalBeauty.com say the formula wears well under makeup and has a "pleasant and not overpowering" scent. Some say that it's a bit too thick.
Review Credibility: Excellent Paula Begoun gives Aveeno Positively Radiant Daily Moisturizer SPF 30 a Fair rating. She says it's an OK option for normal to slightly oily skin, but it leaves a soft shine on the skin.
Review: Positively Radiant Daily Moisturizer SPF 30 by Aveeno, Paula Begoun, Aug. 2, 2012
Review Credibility: Very Good Allure editors, along with cosmetics chemists and dermatologists, test thousands of products and choose 245 as the best in their categories. Aveeno Positively Radiant Daily Moisturizer SPF 30 has made the list four times. Editors say the soy formula evens out complexions "so well, you'll be tempted to skip foundation."
Review: Best of Beauty -- Skin Care, Editors of Allure magazine, October 2012
3. Real Simple
Review Credibility: Very Good Testers at Real Simple magazine test nearly 100 facial moisturizers to find the best. Aveeno Positively Radiant Daily Moisturizer SPF 30 makes the list for its broad-spectrum UV protection and light-reflecting particles that give the appearance of evenly toned skin.
Review: The Best Facial Moisturizers, Alexandra Gonzalez, October 2012
Review Credibility: Very Good More than 250 reviewers at MakeupAlley.com give Aveeno Positively Radiant Daily Moisturizer SPF 30 an overall rating of 3.1 out of 5 stars. Users like the high SPF and say it moisturizes without being too greasy.
Review: Aveeno Positively Radiant Daily Moisturizer SPF 30, Contributors to MakeupAlley.com, As of November 2012
Review Credibility: Good Aveeno Positively Radiant Daily Moisturizer SPF 30 gets an Honorable Mention in TotalBeauty.com's annual beauty awards. Readers say it's moisturizing and a great option for dry or sensitive skin.
Review: 2012 TotalBeauty.com Awards: Face & Body, Editors of TotalBeauty.com, Not Dated