Updated February 28, 2014
Bottom Line

With a vast library of TV shows and movies and competitive pricing, iTunes is a great video-on-demand streaming choice, especially for Apple fans. The big drawback is that you'll need an Apple TV or a home theater PC (HTPC) to view content on a living room TV.

Movie library

Lots of movies, Ă  la carte. Apple claims a library of 65,000 movies, although that includes licensing in all countries so the number of titles available in the U.S. is smaller. Like other video-on-demand streaming services, you can rent or buy most titles, but some can only be rented or purchased. Video quality is very good, but most experts give Vudu's HDX quality streams a slight edge. High-definition and standard-definition streams are offered, and pricing is competitive for equivalent titles offered through other video-on-demand services. Unlike Vudu, films can be downloaded to a computer, laptop or mobile device such as the iPhone, iPad or iPod Touch for viewing while offline.

ProsLarge selection of movie and TV programs, Good video quality, Movies and TV shows can be downloaded for offline viewingConsRequires Apple TV for viewing on a living room TV, Must pay separately for each movie or TV program