Testing shows that store-brand multivitamins work just as well as the pricier name brands, and cost much less. Target's Up&Up formula earns several recommendations, and its Men's Daily Multivitamin is approved in a previous independent test. In this evaluation, the Target multi dissolves properly, contains all of the nutrients on the label and doesn't exceed lead contamination limits.
Adult men need only 8 mg of iron per day, an amount that experts say is easy to get from food alone, so like most men's multivitamins the Up&Up brand has no iron. Yet it also lacks adequate amounts of calcium and vitamin D. It contains only 210 mg of calcium and 400 IU of vitamin D when the latest guidelines recommend 1,000 mg and 600 IU per day for adult males, respectively. Men over 70 need more of both nutrients. Experts recommend Centrum Silver Men 50+ (*Est. $9 for 100 tablets) since its testing is more up-to-date and it contains important antioxidants such as lycopene and lutein.
Target's Up&Up Men's Daily Multivitamin is included in a previous test at ConsumerLab.com, one of the best sources for multivitamin reviews. Each formula is tested to ensure that it contains the nutrients on the label in the amounts specified and dissolves properly. Multis are also analyzed for lead. Store-brand vitamins don't receive as many user reviews as the name brands, so we rely on ConsumerLab.com's professional tests for evaluating this product.
1. Consumer Lab
ConsumerLab.com tests the Target Up&Up Men's Daily Multivitamin in this older supplement review. Each multi is listed as approved or not approved after a series of tests that measure lead contamination, dissolvability and nutrient levels.
Review: Multivitamin and Multimineral Supplements Review, Editors of ConsumerLab.com, Dec. 6, 2010
User reviews aren't particularly helpful for evaluating multivitamins, but this video review at ExpoTV.com provides a user's perspective on the Target Men's Daily Multivitamin. This reviewer likes that they're inexpensive and says he has noticed a decrease in colds and illnesses.
Review: Target Men's Daily Multivitamin (Men's Health Formula) Reviews, "Ian B.", Sept. 30, 2006