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Online Brokers: Ratings of Sources
Total of 14 Sources
SmartMoney's 2009 Broker Survey
by Roya Wolverson and Neil Parmar
Our Assessment

This is the most detailed review we found, and the thorough research methods lend it a high degree of credibility. The review names the best and worst online broker in each of six categories: commissions and fees, research, trading tools, mutual funds and investment products, banking services and customer service. This makes the review ideal for those who want to evaluate brokers based on specific criteria. At the end of the article a chart shows the overall rankings as well as the category ratings for each broker; the top five are, in order: E*Trade, Fidelity, Charles Schwab, TradeKing and TD Ameritrade. Commissions and fees reported here are for an investor who has at least $50,000 in a brokerage account and trades up to 20 times per year.

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2. Barron's
March 16, 2009
Blue Chips
by Theresa W. Carey
Our Assessment

The annual Barron's ranking of online brokers is a much-relied-upon source of information for investors of all types, this year perhaps more than ever. During the bear market, author Theresa W. Carey says, increasing numbers of investors began doing all or most of their investing online. For the 2009 rankings, Barron's rates the top 25 online brokers, and summarizes the results in a table. Short tables also break the data down to show the best brokers for buy-and-hold investors, options traders, frequent traders and international traders. Another table ranks the least-expensive online brokers for occasional traders and frequent traders. Finally, the review discusses each broker in detail, listing its pros and cons. Overall, this is a thorough, well-researched review with useful information for every type of investor.

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Brokerage Service Ratings
by Editors of ConsumerReports.org
Our Assessment ConsumerReports.org ranks 17 brokerage firms, including discount as well as full-service brokers, based on a survey of 8,969 online ConsumerReports.org subscribers about their dealings with the brokerages between January 2008 and January 2009. Respondents rated brokers on account service, website, phone service and in-person service.
4. J.D. Power and Associates
Oct. 1, 2009
2009 Self-Directed Investor Satisfaction Study
by Editors of J.D. Power and Associates
Our Assessment

More than 5,000 investors who make all of their investment decisions without an investment adviser responded to J.D. Power and Associates annual self-directed investor satisfaction survey in June and July, 2009. Out of 13 brokers, Charles Schwab is the highest rated for overall customer satisfaction and is the top award recipient. Vanguard comes in second, and Scottrade and TD Ameritrade follow, with each having about the same ratings. A chart shows how each broker was rated in different categories.

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Best of the Online Brokers
by Thomas M. Anderson
Our Assessment

Kiplinger.com assesses 12 online brokerages based on outside research as well as staffers personal experience in opening and using accounts at those houses surveyed. Opinions are rendered in five areas: customer service, online research and trading tools, website design and ease of use, commission and fee structures, and number and variety of investment choices. Fidelity takes first place overall followed by Charles Schwab and Muriel Siebert.

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6. Technical Analysis of Stocks & Commodities Magazine
2009
2009 Readers' Choice Awards
by Editors of Technical Analysis of Stocks & Commodities
Our Assessment

Subscribers to this magazine are frequent traders who want electronic access to the best real-time data, technical analysis tools and trade execution tools. The Readers' Choice Awards are presented based on subscribers' votes for the best online brokers and trading services. For 2009, Interactive Brokers is voted best stock brokerage, best futures brokerage and best forex brokerage. TradeStation's software platform is voted best trading system for stocks, futures and options, and TradeStation is voted best at providing access to real-time data.

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7. Forbes
As of Dec. 2009
Web Site Reviews: Brokers
by Editors of Forbes
Our Assessment Forbes offers short reviews of 28 online brokers. Charles Schwab is named a Forbes Favorite, and BrownCo, Fidelity, Merrill Lynch Direct, ShareBuilder and TD Ameritrade get Best of the Web awards. The review section is introduced with an overview of the industry.
8. American Association of Individual Investors Journal
Feb. 2009
2009 Discount Broker Guide
by Jean Henrich and Maria Crawford Scott
Our Assessment

The AAII website offers information and resources for the individual investor, including an annual discount broker guide -- available to members only -- that includes a summary of the feedback received during the previous year in the Members Surveys area of the site. A table shows which brokers were used most often by those providing feedback and which were rated highest in terms of overall satisfaction, among other categories. In the 2009 guide, the highest percentages of members report using Fidelity, Scottrade, TD Ameritrade or Charles Schwab, and members report the highest rates of satisfaction with ThinkOrSwim, Fidelity and Scottrade.

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9. TopTenReviews.com
Not Dated
2009 Online Stock Trading Review
by Editors of Online Stock Trading Review
Our Assessment TopTenReviews.com offers detailed reviews of 16 brokers, and summarizes their findings in a comparison chart. Ratings are based on other reviews as well as hands-on research. The comparison chart is quite thorough; it shows not only the ratings and rankings assigned the brokers, but also each broker's commissions and fees, investment offerings, trading tools and other resources.
10. BetterTrades.com
Dec. 2008
Better Trades Broker Reviews
by Robert Stammers, Chartered Financial Analyst
Our Assessment Financial Analyst Robert Stammers offers fairly short reviews of 11 online brokers. He does not rate or rank them, but he does suggest at the end of each review what type of investor would likely find that particular broker most useful.
11. StockTradingToGo.com
As of Dec. 2009
5 Top Online Stock Brokers
by Blain Reinkensmeyer
Our Assessment

Site owner Blain Reinkensmeyer picks the top five online brokers based on trading fees only. Reviews of these and a few other online brokers appear on the site also, but much of the information is taken directly from the brokers' websites. This year, Reinkensmeyer has added a chart comparing 10 online brokers in terms of their fee and commission structures as well as their ratings for customer service, research and a few other categories. It's not clear why these brokers were chosen or how the category ratings were determined. The chart is useful as a quick way to compare the costs of various transactions across brokerages.

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12. FiveCentNickle.com
As of Dec. 2009
The Best Online Discount Brokers
by Readers of FiveCentNickle.com
Our Assessment

This website is maintained by an anonymous "30-something year old" who is a self-taught financial guru. In this article, he reports the results of his request for readers to list their favorite online discount brokers. It is unclear how many readers responded or what number of votes each broker received. Very short write-ups provide a few details about the online brokers with the most votes. A number of readers' comments follow the article.

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13. Keynote Systems
As of Dec. 2009
Business Transaction Index for Brokerage Web Sites
by Editors of Keynote Systems, Inc.
Our Assessment Keynote Systems, Inc., rates online brokers based on response time for placing a stock order and the success rate of order completion. Results are tracked continually and updates are published weekly. An archive lists results as far back as 2006.
14. Epinions.com
As of Dec. 2009
Brokers
by Contributors to Epinions.com
Our Assessment Epinions.com allows site visitors to rate brokers. The only problem is that many reviews date back to 2000, and very few are more recent than 2008. Most brokers have few reviews; of those with a significant number of reviews, Fidelity gets the best score, and Charles Schwab, ShareBuilder and Ameritrade all get high scores. All brokers are subject to some complaints.

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