
We located five reviews of Kettle brand Lightly Salted Chips in major publications, including The New York Times and Cook's Illustrated. David Rosengarten samples the largest number of chips, but his article relies on a single palate -- his own. We're not sure whether any reviewers tasted these chips blind, which concerns us, because packaging has a documented effect on perceptions of quality. To see what consumers have to say about Kettle brand potato chips, we read a number of reviews posted to Amazon.com.
Reviewers agree that Kettle brand Lightly Salted Chips are the best kettle-style potato chips. They're said to be nicely bronzed, full of potato flavor and super crunchy. They're also slightly lower in sodium than the average potato chip (115 mg. per serving, versus 180 mg. in Lay's Classic Chips), though they could hardly be called a health food. If you're looking for a crisp, light-textured chip, rather than a crunchy, kettle-style chip, reviews point to Lay's Natural Thick-Cut Sea Salted Chips (*est. $3 for 9 oz.), which are said to be less greasy than regular Lay's and a good match for boldly flavored dips.

| Kettle Organic Potato Chips, Lightly Salted, 5-Ounce Bags (Pack of 15) | |
(3 reviews) |
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Our Sources
1. The Rosengarten ReportDetails/Subscribe
David Rosengarten, a self-proclaimed "potato chip maniac," samples dozens of potato chip brands as part of his fun-to-read foodie website. Rosengarten is mad for the "browned-potato" flavor and "fried-in-oil" feel of Kettle brand Lightly Salted Chips.
Review: Snacks for Snobs: Potato Chips, David Rosengarten, Sept. 24, 2005
2. AOL Food
Editors at AOL Food sample nearly 60 kinds of plain potato chips, rating them on "crunch, salt and grease levels, flavor, and overall appeal." Kettle brand Lightly Salted Chips are judged "nicely balanced" and "very appealing."
Review: Potato Chip Taste Test, Editors of AOL Food, Apr. 2008
Writer Kim Severson reports that editors of the Dining section spent three days testing potato chip brands. Their favorites include Kettle brand Lightly Salted Chips.
Review: The Best Chip? The First One Out of the Bag, Kim Severson, July 4, 2007
4. Cook's Illustrated MagazineDetails/Subscribe
Cook's Illustrated editors test eight kinds of potato chips; the methodology here is very sound, and most tasters are professional chefs. They also discuss frying oil, which can affect taste.
Review: Potato Chips, Editors of Cook's Illustrated, Aug. 1, 2007
5. Slate.com
Eight types of chip were rated on "gustatory pleasure alone" in a blind taste test. Tasters found Kettle brand Lightly Salted Chips greasy, with an "offensive and burnt aftertaste." Kettle brand Lightly Sea-Salted Organic Chips, however, earn the top spot.
Review: Fishy Chips, Ben Wasserstein, Apr. 20, 2004
6. Amazon.com
There aren't really that many reviews at Amazon.com for potato chips, but among chips garnering five or more reviews, Kettle brand Lightly Salted Chips earn a high average rating. Customers say that they're full of flavor and not too salty.
Review: Kettle Chips Lightly Salted, Contributors to Amazon.com
7. Taquitos.net
Editors of Taquitos.net evaluate hundreds of varieties of snacks. Editors say that these chips "smell like a baked potato" but "need more salt."
Review: Kettle Chips Lightly Salted, Contributors to Taquitos.net
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