
AT&T GoPhone receives below-average ratings in customer surveys by J.D. Power and Associates and PCMag.com. In both surveys, AT&T's prepaid wireless service gets particularly bad scores for its high prices. AT&T gets low ratings from customers at PrepaidReviews.com, too -- but editors there highly recommend AT&T GoPhone, giving it a 4.5 star rating (out of 5). They like that AT&T GoPhone has extensive national coverage and a good choice of handsets, although PCMag.com readers say the handset choice is just average. The Pay As You Go $2 Unlimited Daily Talk and Text plan includes free texting and calling anytime, but it charges a $2 access fee on days you use your phone. For anyone wanting a phone only for emergencies, AT&T GoPhone has a Simple Rate Plan that skips the access fee but charges 10 cents a minute for all calls. Comparable low-use plans – such as the T-Mobile Prepaid Annual plan (*Est. $100 for 1,000 min.) -- charge 10 cents a minute, and the minutes are good for a year.
Large user surveys are the most comprehensive and reliable way to assess prepaid cellular service. ConsumerReports.org, J.D. Power and Associates and PCMag.com conduct large-scale surveys about prepaid wireless plans, evaluating key factors such as call quality, plan options and cost, handset selection and customer service. We also consulted editor reviews and customer postings at PrepaidReviews.com.
Our Sources
1. ConsumerReports.orgDetails/Subscribe
ConsumerReports.org ranks AT&T's prepaid wireless service against competitors from Consumer Cellular, T-Mobile, TracFone, Verizon and Virgin Mobile, based on feedback from more than 58,000 cell phone users.
Review: Prepaid Cell Phone Service Ratings, Editors of ConsumerReports.org, Jan. 2011
This survey of about 5,400 cell phone users compares nine prepaid wireless providers. AT&T GoPhone ranks near the bottom in most areas, including overall satisfaction and cost.
Review: 2010 Wireless Non-Contract Customer Satisfaction Index Study, Editors of J.D. Power and Associates, Aug. 2010
In this annual reader survey rating six prepaid wireless carriers, AT&T ranks last. It rates below average in almost every category, especially fees and plan options.
Review: Cellular Service Providers: Prepaid Providers, Ben Gottesman, Sept. 7, 2010
Editors at PrepaidReviews.com give AT&T GoPhone 4.5 stars out of a 5-star rating based on coverage and plan options. They also like the great selection of handsets. Users, on the other hand, give AT&T GoPhone a 2-star rating, with poor reception and inadequate customer service among the most common complaints.
Review: AT&T GoPhone Prepaid Cellphone Plans, Editors of PrepaidReviews.com
Prepaid Cell Phone Plans Runners Up:
3 picks including: J.D. Power & Associates, MSNBC…
3 picks including: The New York Times, Viewpoints.com…
2 picks including: J.D. Power & Associates…
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