Press Releases

NEW YORK, NY (November 14, 2012) – Social media has become so influential in the past year to consumers as they shop that, according to a new survey, it is as relied upon as much as both word-of-mouth and store advertising  to provide holiday gift ideas and inspiration among all ages. The survey, released today by, part of The About Group, examines how people plan to shop this holiday season, including what elements of social media inspire consumers.

NEW YORK, NY (March 8, 2012) – Educated shopping got easier today with the launch of the ConsumerSearch app for iPhone and iPod Touch.  The new app, available through the App Store, offers insights and research on thousands of consumer products in over 400 product categories to help users make informed purchasing decisions. For instant product reviews and pricing as they browse in a store, users can scan the bar codes of products right from the shelves.

NEW YORK, NY (November 14 2011) – While several major retailers are planning to get a jump on Black Friday by opening their doors on Thanksgiving Day, most people would prefer that these companies let their employees spend the day stuffing turkeys instead of shopping bags. According to a survey released today by, part of the About Group, an overwhelming majority (87 percent) of consumers believe all retailers should remain closed on Thanksgiving Day. Sixty-one percent think more highly of retailers who give store employees the day off to spend with their families, while 26 percent would rather spend time with friends, family or doing something other than shopping., a Web site that does the homework for consumers, helping them to make informed shopping decisions, conducted the survey of members of Research Now’s Consumer Panel in November 2011.  Polling 1,003 respondents, the survey examines consumers’ plans and perceptions regarding Black Friday and the start of holiday shopping season.

NEW YORK, NY (October 3, 2011) -- With the holiday season approaching and consumers' budgets tighter than ever, many major retailers are bringing back layaway as a payment option for customers. Will many shoppers consider layaway as a payment choice for the holidays? According to a survey released today by (part of the About Group), fewer than half of respondents have used layaway previously, but an overwhelming majority (71 percent) are open to using layaway services in the next six months. Forty-two percent indicated they expect to use layaway specifically for holiday gifts. Additionally, a consumer's annual income does not appear to be a strong factor in willingness to use layaway.

NEW YORK, NY (June 8, 2011) -- Deal-of-the-day Web sites like Groupon and LivingSocial continue to earn buzz and increased cultural relevance, but do consumers really believe that these kinds of sites - and the discounts companies offer through them -- are truly worth their time or their money?  According to a survey released today by, part of the About Group, sentiment towards "daily deal" Web sites is in fact decidedly positive, with consumer interest, participation and satisfaction on high. Businesses are also generating repeat visits as a result of offering discounts through these sites., an award-winning Web site that analyzes expert and user-generated consumer product reviews and recommends the best products to buy based on the findings, today launched its mobile Web site, giving shoppers access to thousands of product reviews, rankings and expert shopping tips, all while on the go.

Available on leading smartphone devices, the mobile Web site allows visitors to search for product reviews across ten popular categories including Electronics, Home & Garden, Fitness, Computers and Health & Beauty, and provides access to information they need to make the best shopping decisions.

Do kids have influence on which tech gadgets wind up under the Christmas tree this year? Kids may think they know more than their parents about consumer electronics, but Mom and Dad are not always listening to them. When it comes to purchases of big-ticket items such as computers, TV’s and digital cameras, some parents believe that kids should be seen and not heard, with more parents relying on price and online reviews than on their kids’ opinions, according to two new connected studies released today by, part of the About Group and conducted by Harris Interactive.

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