NEW YORK, NY (June 8, 2011) -- Deal-of-the-day Web sites like Groupon and LivingSocial continue to earn buzz and increased cultural relevance, but do consumers really believe that these kinds of sites - and the discounts companies offer through them -- are truly worth their time or their money? According to a survey released today by ConsumerSearch.com, part of the About Group, sentiment towards "daily deal" Web sites is in fact decidedly positive, with consumer interest, participation and satisfaction on high. Businesses are also generating repeat visits as a result of offering discounts through these sites.
ConsumerSearch.com, a Web site that does the homework for consumers, helping them to make informed shopping decisions, conducted the survey in March 2011. Polling more than 1,000 respondents, the survey examines the popularity of and satisfaction with daily deal Web sites among consumers. Highlights include:
"Daily deals sites are clearly bringing benefits to both shoppers looking for discounts and companies trying to reach new customers," said Christine Frietchen, editor-in-chief of ConsumerSearch.com. "People are using daily deals sites to try new services and places, and businesses are successfully leveraging them to create repeat business and connect with their audiences beyond a single discount."
For a copy of the full ConsumerSearch.com study, please visit the About Group media kit or contact Meredith Worsham at email@example.com or 212.204.2617.
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About The About Group
The About Group comprises the Web sites About.com, ConsumerSearch.com and CalorieCount.com. About.com is a valuable resource for content that helps users solve the large and small needs of everyday life. ConsumerSearch.com analyzes expert and user-generated consumer product reviews and recommends the best products to purchase based on the findings. CalorieCount.com is an online resource that helps users solve the everyday challenges of losing weight and living a healthy lifestyle.
The About Group is part of The New York Times Company (NYSE: NYT), a leading media company with 2010 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
About the Survey
The study was conducted by ConsumerSearch.com from March 18-24, 2011, among 1,049 daily deals users, recruited via intercept on ConsumerSearch.com and About.com.