NEW YORK, NY (March 8, 2012) - Educated shopping got easier today with the launch of the ConsumerSearch app for iPhone and iPod Touch. The new app, available through the App Store, offers insights and research on thousands of consumer products in over 400 product categories to help users make informed purchasing decisions. For instant product reviews and pricing as they browse in a store, users can scan the bar codes of products right from the shelves.
The app, by ConsumerSearch.com (www.consumersearch.com), an award-winning Web site that analyzes expert and user-generated consumer product reviews and recommends the best products to buy based on the findings, also identifies local retailers offering these products and provides store directions.
ConsumerSearch editors pick the best electronics, appliances and services by comparing professional product reviews and user reviews to separate the top-rated products from those less trustworthy. The ConsumerSearch app was designed to provide immediate access to ConsumerSearch product reviews wherever a reader may be, so they can make informed purchasing decisions right at the point-of-sale. Users can search for product reviews across several popular categories including Home & Garden, Kitchen & Food, Cameras & Electronics, Health & Beauty, Automotive, Fitness & Sports, Computers & Internet and Family & Pets.
"With a simple, user-friendly interface, the ConsumerSearch app provides step-by-step instructions of what to look for, how to choose a product, and what to compare, giving our mobile users the knowledge they need to be smarter shoppers," said Brett Krasnove, director of product management, ConsumerSearch.com.
The ConsumerSearch app allows users to:
"Over the years, our editors have painstakingly researched thousands of products to determine the most reliable ones for our readers," said Christine Frietchen, editor-in-chief, ConsumerSearch.com. "Now with this app, all that knowledge and insight is available right in the palm of a shopper's hand, just when they need it the most."
The app can be downloaded from the App store at: http://itunes.apple.com/us/app/cs-product-reviews/id499871051?ls=1&mt=8. For a demo of how the app works visit: http://www.consumersearch.com/blog/consumersearch-to-go-say-hi-to-our-new-iphone-app
About The About Group
The About Group comprises the Web sites About.com, ConsumerSearch.com and CalorieCount.com. About.com is a valuable platform for content that helps users solve the large and small needs of everyday life. ConsumerSearch.com analyzes expert and user-generated consumer product reviews and recommends the best products to purchase based on the findings. CalorieCount.com is an online resource that helps users solve the everyday challenges of losing weight and living a healthy lifestyle.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading global, multimedia news and information company with 2011 revenues of $2.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, NYTimes.com, BostonGlobe.com, Boston.com, About.com and related properties. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.