Survey looks at consumers' plans and perceptions regarding Black Friday and the start of holiday shopping season.
NEW YORK, NY (November 14 2011) - While several major retailers are planning to get a jump on Black Friday by opening their doors on Thanksgiving Day, most people would prefer that these companies let their employees spend the day stuffing turkeys instead of shopping bags. According to a survey released today by ConsumerSearch.com, part of the About Group, an overwhelming majority (87 percent) of consumers believe all retailers should remain closed on Thanksgiving Day. Sixty-one percent think more highly of retailers who give store employees the day off to spend with their families, while 26 percent would rather spend time with friends, family or doing something other than shopping.
ConsumerSearch.com, a Web site that does the homework for consumers, helping them to make informed shopping decisions, conducted the survey of members of Research Now's Consumer Panel in November 2011. Polling 1,003 respondents, the survey examines consumers' plans and perceptions regarding Black Friday and the start of holiday shopping season. Highlights include:
According to Christine Frietchen, editor-in-chief of ConsumerSearch.com, "Consumers clearly have excitement for Black Friday and the start of holiday shopping season, but despite the deals, brands still have to pay attention to how they are being perceived by consumers. As our survey results show, retailers might help themselves more with customers by staying closed on Thanksgiving," she said. "Brands that recognize what shoppers expect and need throughout the holiday shopping season, and are willing to react accordingly, have a unique opportunity to build a stronger relationship with consumers."
About The About Group
The About Group comprises the Web sites About.com, ConsumerSearch.com and CalorieCount.com. About.com is a valuable resource for content that helps users solve the large and small needs of everyday life. ConsumerSearch.com analyzes expert and user-generated consumer product reviews and recommends the best products to purchase based on the findings. CalorieCount.com is an online resource that helps users solve the everyday challenges of losing weight and living a healthy lifestyle.
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