Dove Shampoo

*Est. $4 for 12 ounces

Best shampoo

Cleans well
Nice scent
Inexpensive

Not all formulas clean equally well
Unexceptional

Where to Buy

for $4.99
for $3.75

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Our Analysis

According to reviews, Dove shampoos are a good inexpensive brand, and in one blind test, Dove finishes at the top. Though the formulas are not unusual or exceptional, users say they like the scent and texture. Owners praise these shampoos because they clean well, smell nice and are an inexpensive drugstore brand.

Dove shampoos come in a variety of formulas including moisturizing, volumizing and intense therapy. There are also Dove shampoos for light- and dark-colored treated hair. Neutrogena Anti-Residue (*est. $6 for 6 ounces) is a better choice, but costs significantly more. If you need an anti-dandruff shampoo, reviewers recommend Head & Shoulders Classic Clean (*est. $5 for 14 ounces).

There are more than 100 consumer reviews for Dove shampoos at Amazon.com, Epinions.com and the Walgreens website. These user reviews are a great source of information about how well the Dove shampoos work. Choice, an Australian magazine, includes Dove Shampoo in its blind test, where 500 home testers evaluated 41 varieties. In her book on hair care, expert Paula Begoun discusses the ingredients in Dove shampoos.

Where To Buy

Store Rating	Notes	Total Price
528 store reviews	In Stock. Free Shipping for all items over $49!	$4.99	See It
169 store reviews	In Stock. Fantastic prices with ease & comfort of Amazon.com!	$3.75	See It
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Our Sources

1. Don't Go Shopping for Hair-Care Products Without Me Details/Subscribe

Skin care and beauty expert Paula Begoun includes an analysis of Dove shampoos in her extensive book, which includes reviews of thousands of hair-care products. Ratings are based on an analysis of ingredients in each shampoo. Begoun says there's nothing particularly special about Dove shampoos, though the conditioners are nice.

Review: Shampoos, Paula Begoun, Third Edition, Sept. 2004

2. Choice (Australia)Details/Subscribe

This Australian magazine enlists 500 volunteers to test 41 shampoo brands in a blind test. Dove Revitalizing is a top choice, praised for its cleaning ability.

Review: Shampoo, Editors of Choice, July 2006

3. Walgreens.com

Five varieties of Dove shampoo are reviewed by users here, but none gets more than a handful of ratings. In general, most like the smell and texture of Dove shampoos.

Review: Dove shampoos, Contributors to Walgreens.com

4. Epinions.com

Dove Intense Moisture formula gets 31 reviews, but overall ratings of three stars out of five. While many like this shampoo, others think it leaves the hair too greasy or coated with residue.

Review: Dove Intense Moisture Shampoo Reviews, Contributors to Epinions.com

5. HealthDetails/Subscribe

This article discusses anti-aging shampoos for people over the age of 40. Dove's Pro Age Shampoo is one of the shampoos reviewed. The tester says it is gentle on the hair, and it made her hair appear thicker.

Review: Hair Care for Over 40s, Michele Bender, April 2007