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In this report

Shampoo: Ratings of Sources

Total of 26 Sources
1. Don't Go Shopping for Hair-Care Products Without Me
September 2004
Product Reviews
by Paula Begoun
Our AssessmentAlthough this book is out of print, many of the products reviewed are still available and the in-depth information is still relevant. Paula Begoun evaluates more than 4,000 hair-care products from more than 130 manufacturers, relying on published scientific testing and information to do so. She provides in-depth analysis of ingredients and many consumer tips. The best shampoos are broken down into multiple categories by price and type, and include products from high-end salons like Bumble and Bumble, as well as low-end drugstore options like Suave. Begoun points out that nearly every manufacturer has good and bad products, saying that consumers should evaluate each one based on the ingredients.
2. Good Housekeeping
October 2009
Hair-Thickening Shampoos and Conditioners
by April Franzino
Our AssessmentEditors at the Good Housekeeping Research Institute test 12 shampoos and conditioners that are said to thicken hair. Results are measured with lab equipment and rated by consumers. All but one shampoo is listed, along with a brief description, but Pantene Pro-V Full & Thick and Nexxus Diametress Luscious Hair Thickening are said to be the best shampoos for adding volume to hair. Editors say hair color can have an effect on a shampoo's overall effectiveness, but they don't explain why.
3. Choice magazine
July 2006
by Editors of Choice magazine
Our AssessmentIn this test from Choice magazine, the Australian version of, 500 home testers take part in a blind trial of 41 shampoos. Shampoos are tested for overall "clean feel" and fragrance. Salon shampoos are found to be no better than supermarket brands. In fact, the top three brands are from the supermarket. The top choice is the Fruitrience Raspberry and Pink Grapefruit Enriched, which is not available in the United States. Dove Revitalizing and Garnier Fructis Fortifying tie for second place. Three products tied for third place, including Kerastase Bain Satin Nutritive 1, which is the most expensive shampoo tested. Many of the shampoos included in the test are not available in the United States.
4. Good Housekeeping
October 2007
Secrets to Longer-Lasting Haircolor
by Editors of Good Housekeeping
Our AssessmentThis article discusses ways to protect or extend your hair color. There are shampoos that deposit semi-permanent color and shampoos that protect color from fading. Good Housekeeping Research Institute editors spent 500 hours testing 24 shampoos. Top-rated for all hair colors is L'Oreal Professionnel Colorist Collection Shampoo, a depositing shampoo (i.e. one that leaves dye on the hair). Four non-depositing or protective shampoos are also winners. The flaw in this review is that non-winning shampoos are not mentioned and not much detail is given about those that performed the best.
September 2000
Head Games: Some Shampoo Claims Are Just a Lot of Lather
by Editors of
Our AssessmentEditors test 57 different shampoos, washing 1,700 ponytails of straight hair. Testers match the hair type with the shampoo claim to test its effectiveness. They also test for flyaway hair and ease of combing. Recommendations are broken down according to hair type: dry, color-treated and fine. Unfortunately, this article is dated and some formulas have been discontinued.
As of June 2010
by Editors of
Our is a beauty advice website that hosts hundreds of user and editor reviews. More than 1,000 shampoos are listed at the site, but most are only reviewed a handful of times and editors review an even lesser amount. Still, editors put products through rigorous testing that includes repeated use and critique of overall quality, effectiveness and value. Top editors' picks that also do well in user reviews include Aveda Smooth Infusion, Aussie Moist, Herbal Essences Hello Hydration Moisturizing and Suave Professionals Humectant.
7. InStyle
May 2010
Best Beauty Buys: Hair
by Elizabeth Lamont Mendoza
Our AssessmentEditors of InStyle magazine test hundreds of beauty products for their 15th annual beauty awards. Nearly 150 top-performing products are chosen in hair, makeup and skin care categories. Six shampoo and conditioner duos make the list for normal, fine, coarse and color-treated hair. Kerastase Bain Satin 1 makes the list for the second year in a row. Testing criteria are not clear, however.
8. InStyle
April 2009
Best Beauty Buys 2009: Hair
by Elizabeth Lamont Mendoza
Our AssessmentEditors of InStyle magazine list 149 products for their annual beauty awards. Thousands of products are tested and compared, but judging criteria are not clear and non-winning products aren't mentioned. Five shampoos from Kerastase, Pantene, Paul Mitchell and David Babaii for Wildaid are chosen as the best performers.
9. Allure
October 2009
Best of Beauty 2009: Hair
by Editors of Allure magazine
Our AssessmentEditors list several beauty products that are judged best for 2009. In the shampoo category for fine hair, editors' picks include Kerastase Resistance Bain Volumactive Volumising Shampoo and Pantene Pro-V Nature Fusion Smooth Vitality Shampoo. For dry hair it is Sunsilk Hydra TLC Shampoo, and for color-treated hair the choice is Redken Color Extend Shampoo.
10. Health Magazine
June 2009
America's Healthiest Beauty Buys 2009
by Elizabeth Woodson
Our AssessmentEditors of Health magazine, along with top dermatologists, test new beauty products to find those that "deliver on their claims." Top picks in skin care, makeup, hair care and body care categories are listed, each with a brief description. David Babbaii for WildAid Amplifying is the only shampoo to make the list. Editors praise the manufacturers for donating 10 percent of the proceeds to a charity that protects endangered species and for using natural ingredients.
11. Shape magazine
September 2009
The Shape of Beauty Awards 2009: Hair
by Sally Wadyka
Our AssessmentProducts are chosen by readers, beauty professionals and Shape editors for Shape magazine's annual beauty awards. Most categories include a high-end and a budget-priced option. For shampoo, both Pantene Pro-V Nature Fusion Moisture Balance and Aveda Dry Remedy Moisturizing make the cut.
12. Self Magazine
May 2009
2009 Healthy Beauty Awards
by Eleanor Langston
Our AssessmentSelf magazine readers rate thousands of beauty products in conjuction with Self's annual beauty awards. Six shampoos are rated best in their categories, but not much detail is given about them, and it isn't clear if they were compared side-by-side with other competing products. Shampoos from Herbal Essences, Pantene, Kerastase, Alterna, Paul Mitchell and Biolage make the list.
13. Redbook
December 2009
The Best Beauty Products of the Year
by Cheryl Kramer Kaye and Krista Bennett Demaio
Our AssessmentEditors of Redbook magazine don't say much about how they chose products for their sixth annual beauty awards, except that they "fell in love" with them. Winning products are divided into five categories: revive, retool, relieve, repair and rejoice. Nexxus Botanoil Nourishing Shampoo is listed in the "relieve" category -- editors say the botanicals it contains are pleasantly fragrant and good for hair. John Frieda Root Awakening Strength Restoring Shampoo is listed in the "repair" category because editors say its ingredients can create healthier and stronger hair.
14. Allure
Feb. 7, 2010
He Says, She Says: Our Beauty Director Responds to Her GQ Husband's Blog
by Amy Keller Laird
Our AssessmentIn this blog, Amy Keller Laird, beauty director for Allure magazine, says there is a shampoo and conditioner solution for every hair problem. She outlines suggested ingredients for fine, dry, oily, curly and coarse hair types. A shampoo and conditioner combo are recommended for each hair type, but it isn't clear if products were actually tested.
15. Marie Claire
December 2007
Splurge vs. Steal: Shampoo
by Elizabeth Flahive
Our AssessmentThis article briefly describes several shampoos ranging in price from $1 for VO5 Vita Burst Volumizing Shampoo, which has been discontinued, to the $60 Alterna Ten Shampoo, which contains caviar. Other inexpensive shampoos are Suave Professionals Healthy Curls Shampoo, which has since been discontinued, and Herbal Essences Body Envy Volumizing Shampoo. For colored hair, Flahive suggests Garnier Fructis Fortifying Shampoo for Color Treated Hair. These shampoos are not compared or tested, so it difficult to know how Flahive chose the shampoos.
Not Dated
Must-Have Shampoos for All Hair Types
by Julyne Derrick
Our AssessmentJulyne Derrick is the guide to beauty at She recommends Kerastase shampoos and lists the product for each hair type -- dry, color-treated, normal, curly and oily. Her hair stylist in New York City says this is the best product to use. "Some of New York's most exclusive salons use Kerastase on their clients," Derrick writes. She says she has tried "much of the line" and agrees with the experts. But no reason is given as to why Kerastase is a "must." Ironically, in another article, Derrick states that expensive brands like Kerastase aren't necessary and claims that drugstore shampoos "get the job done" for a more reasonable price. (Note: ConsumerSearch is owned by, but the two don't share an editorial affiliation.)
July 2, 2009
The Top 5 Best Dry Shampoos
by Zephyr Basine
Our AssessmentIn this beauty and fashion blog, Zephyr Basine lists her five favorite dry shampoos after testing several. She lists baby powder as an optional, do-it-yourself option and Batiste Dry Shampoo as the best cheap option. Basine's favorite, however, is Klorane Gentle Dry Shampoo, because it smells great and doesn't "build up or make hair look dull" like most dry shampoos do.
Feb. 8, 2007
The Beauty of Dry Shampoo
by "Jazmin"
Our AssessmentIn this post, anonymous blogger Jazmin discusses dry shampoos for use in between regular washings. She says Psssssst Instant Spray Shampoo absorbs oil and adds body and texture to hair, but notes that it's better suited to those with light blonde hair because it is white. In the comments section, however, Jazmin says Psssssst isn't noticeable on her dark hair, as long as she works the formula into her hair slowly. Colored formulas from Bumble and Bumble may be easier for dark hair, however.
As of June 2010
by Contributors to
Our AssessmentUnlike and, is a user-review site that does not sell any products. Thousands of beauty products are reviewed by subscribers, and reviews are easy to sort through. Several shampoos are reviewed hundreds of times, making this an excellent source of user reviews. Of those shampoos that are reviewed most often, products from Redken, Neutrogena, Suave, Victoria's Secret, Johnson & Johnson, Alberto VO5 and Nizoral rate the highest.
As of June 2010
All Shampoos
by Contributors to
Our allows consumers to review products sold at its site, including shampoo. While most shampoos only receive a handful of reviews, several are rated hundreds of times. This online store sells a wide variety of shampoo, making it a good place for reviews of both main-stream and specialty formulas. Among those with the most reviews, products from Nizoral, Psssssst, de-luxe, Avalon Organics, Neutrogena, Burt's Bees and California Baby get the highest ratings.
As of June 2010
by Contributors to
Our doesn't sell that many mainstream shampoos, so the scope is limited. But readers are invited to rate what is sold on the site. WEN Cleansing Conditioners, non-traditional cleansers for those that prefer to skip shampooing, are reviewed most often and receive high ratings overall. Axe Primed Just Clean, a shampoo designed for men, also gets high marks. Two dry shampoos, for use between washings, are highly rated as well: Oscar Blandi Pronto-Dry and Batiste Original Dry. American Crew Daily Moisturizing and Avlon Kera Care Hydrating Detangling shampoos are not reviewed as often as of this update, but they get perfect ratings from more than a dozen reviewers.
March 3, 2007
The Shampoo Secret Beauty Companies Don't Want You to Know
by "Right Brain"
Our is a website designed by cosmetics chemists to discuss the science behind the latest beauty trends in layman's terms. While the chemists, who refer to themselves as "the brains," don't necessarily test and rate shampoos, they do explain how shampoos work from a scientific standpoint. In this particular article, "the brains" explain that there are actually only four types of shampoos: deep-cleansing, conditioning, baby and anti-dandruff. All other types are the result of marketing and actually fit into one of the aforementioned categories.
23. Good Housekeeping
October 2004
The Simple Secret to Great Hair
by Holly Crawford
Our AssessmentThis article answers basic questions about shampooing, such as "How often should I wash my hair?" (it depends on hair type) and "Can I use too much shampoo?" (not if you rinse thoroughly). Holly Crawford, Good Housekeeping's beauty editor, recommends a few products, including Dove Volumizing Color Shampoo (discontinued) and Suave Daily Clarifying Shampoo.
24. Cosmetics
As of June 2010
by Editors of
Our is an online database of beauty product safety reviews, sponsored by the Environmental Working Group. Each product is given a hazard score, based on its ingredients and environmental standards. Products with a score of 0 to 2 are considered a low hazard, while a score of 3 to 6 is moderate and a score of 7 to 10 is a high hazard. Each product has its own page with a listing of the hazards that its ingredients are linked to, such as cancer, reproductive problems and allergies. There are more than 1,000 shampoos listed, most of which have moderate hazard scores. While this site is very informative, it does not consider the effectiveness of any products that it rates.
25. Prevention Magazine
Not Dated
Prevention's Expert Center: Beauty
by Jeni Thomas
Our AssessmentIn this brief article, Jeni Thomas, a senior scientist at Pantene, says hair cannot develop a resistance to shampoo's effectiveness. She lists some reasons for changing shampoos, however, including product buildup and seasonal changes. No particular shampoo brands are mentioned.
May 27, 2009
Campaign for Safe Cosmetics: Remove Toxic Traces from Shampoo
by Dan Shapley
Our, an environmental news site, discusses recent evaluations by the Campaign for Safe Cosmetics in which trace amounts of formaldehyde and 1,4-dioxane were found in dozens of baby shampoos and bath products. The author notes that Johnson & Johnson sells formaldehyde-free products in Japan, as required by law, and should do the same for American consumers. Johnson & Johnson claims, however, that these chemicals are present as a result of disinfection and preservation processes that reduce the risk of bacterial contamination.

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