Most testers -- in both expert and customer reviews -- are very happy with the Under Armour Endure's comfort and support. As long as you're willing to ignore the zipper problems that sometimes plague the bra, it garners expert recommendations from a Ph.D researcher and multiple groups of reviewers, and mostly positive feedback from users, making it a high-scoring runner up to the best-reviewed Moving Comfort Fiona (Est. $45) for women with a C/D-cup breast size. The Endure also earns a number of recommendations from women with D+-cup breasts, and its underwire-free design is a good alternative to the (also underwire-free) Enell Sports Bra (Est. $65).
We found expert commentary on the Under Armour Endure in Shape, O, The Oprah Magazine, and Prevention. These reviews are generally brief and don't mention any downsides to the Endure -- or any of the other bras evaluated -- so we turn to user reviews for a more candid assessment. Even though the Endure doesn't enjoy the wild popularity of the Moving Comfort Fiona, we still found dozens of user reviews for it at a couple of well-known retailers.
1. Shape magazine
An undisclosed number of testers evaluate several sports bras, selecting the Under Armour Endure as one of the best for C cups. Wear-testers like this bra's compression, with one jump roper reporting that "I didn't jiggle at all."
Review: Best for C Cups: Under Armour Endure Bra, Kimberly A. Daly, As of April 2012
2. O, The Oprah Magazine
In this brief roundup researcher Joanna Scurr, Ph.D, points out that wearing the right sports bra "can reduce breast pain for about 80 percent of women." She recommends three models, including the Under Armour Endure for its front-zip entry and individual cup support.
Review: You've Really Got a Hold on Me, Selene Yeager, August 2008
3. Prevention Magazine
Twenty women of various sizes test an undisclosed number of sports bras and select their seven favorites. The Under Armour Endure is recommended for women with D cups or larger. High points include its convenient front zipper, padding, shape and wicking capabilities, although it's listed for medium- to low-impact activities.
Review: 7 Best Sports Bras, Lisa Hoehn, November 2011
The Under Armour Endure is listed several times on the Dick's Sporting Goods retail website, and the one with the most reviews gets a 4.2-star average rating from about 65 users. While most women absolutely love their Endure bra, it receives several very low ratings for a variety of zipper problems.
Review: Under Armour Women's HeatGear Endure Front Zip Sports Bra, Contributors to DicksSportingGoods.com, As of August 2012
5. Sports Authority
Nearly 30 reviewers weigh in on the Under Armour Endure sports bra, giving it a 4.5-star average rating. Most say it runs true to size, but a substantial number -- 25 percent -- say it runs small. They also call it comfortable and supportive for high-impact exercise, but say it can be hard to get on and off despite the front-zip closure.
Review: Under Armour Women's HeatGear Endure D Zip-Front Sports Bra, Contributors to SportsAuthority.com, As of April 2012