Tan Towel Self-Tan Towelettes are praised for their convenience factor -- perfect for traveling or on-the-go application. Users at MakeupAlley.com and Drugstore.com say they are incredibly easy to use and produce a natural, even color. A few users say the color is a bit orange, but color can vary from one person to the next depending on natural skin tone and the shade of tanner chosen. Tan Towel Towelettes come in either half- or full-body wipes and are available in two shades: classic, for fair to medium skin tones; and plus, for medium to dark skin tones.
Users say that Tan Towel Towelettes are easy to apply, but they require a bit of practice to get the right technique down. Several suggest cutting the wipe into smaller pieces and applying to small sections of the body at a time. Most users say that it takes two towelettes to cover the entire body and the towels dry out fast. Experts say it's hard to control the amount of tanning solution applied with a wipe, making it easy to apply more solution in one spot than another. Some users say the wipes also have a tendency to cause streaking, but others say this is remedied by applying the tanner in a circular motion.
Users at MakeupAlley.com and Drugstore.com praise Tan Towel's lightweight formula that is barely noticeable on the skin. Several say that it isn't greasy or sticky like many sunless tanners. According to editors at Allure magazine, Tan Towel "smells faintly of citrus," but like all self tanners, the chemical reaction of dihydroxyacetone (DHA) -- the active dyeing ingredient in tanners -- leaves behind a distinct odor that many reviewers can't tolerate.
Experts say the fast drying time is perhaps the greatest allure of tanning wipes like Tan Towel Self-Tan Towelettes. Reviewers at MakeupAlley.com, Drugstore.com and TotalBeauty.com agree. Most say that it dries immediately and that there is no need to wait to get dressed after applying the tanner.
Because it's hard to control the amount of solution applied with a wipe, experts say Tan Towel Self-Tan Towelettes are best suited to occasional touch-ups or missed spots from another self tanner. If you need something for your entire body, reviewers recommend Jergens Natural Glow Revitalizing Daily Moisturizer (Est. $9 for 4 oz.).
Paula Begoun rates and reviews dozens of sunless tanning products based on the efficacy and safety of their ingredients. She says that Tan Towel has a lightweight formula that dries quickly and is loaded with vitamin E.
Review: Classis Self-Tan Towelette for Face and Body by Tantowel, Paula Begoun, May 13, 2010
Hundreds of products are tested by Allure editors to find the best beauty products each year. Tan Towel Self-Tan Towelettes are included in the list for 2010 because each towel is big enough for the whole body and the formula exfoliates at the same time, for a more even application.
Review: Allure Best of Beauty 2010: Body, Editors of Allure magazine, October 2010
Dozens of reviewers at MakeupAlley.com give Tan Towel an above-average rating for creating a nice, golden color, but some say it takes two to three applications to achieve it. Users say the formula dries quickly and leaves no sticky residue. Like all self tanners, this one gets several complaints about odor.
Review: Tan Towel, Contributors to MakeupAlley.com
Dozens of reviewers at Drugstore.com give Tan Towel Self-Tan Towelettes an average overall rating of 4 out of 5 stars. Reviewers love the convenience of the towelettes and say they dry almost instantly.
Review: Tantowel Self Tan Towelette Packets, Fair to Medium Skin Tones, Contributors to Drugstore.com
Tan Towel Towelettes earn a high overall rating of 4 out of 5 stars at Amazon.com. Comments are similar to those at other websites: the formula dries quickly and is convenient to use, but it takes multiple towels to cover the entire body.
Review: Tan Towel Self-Tan Towelette Classic 10 Pack, Contributors to Amazon.com
Tester Kristin Perrotta chooses Tan Towel as her favorite sunless tanner because they are the driest of any tanning wipes she has tried, and she says the color goes on smoothly.
Review: Daily Beauty Reporter Blog: Our Top 5 Self-Tanners, Jessica Prince, May 5, 2009
7. Self Magazine
Lucy Danziger, editor-in-chief for Self magazine, says Tan Towels are good for the gym or on the go. She notes that they are a tad expensive.
Review: Lucy's Blog: The Only Safe Tan, Lucy Danziger, June 25, 2009