No-Ad Sunblock Lotion SPF 45

Although skin-care experts praise Neutrogena Ultra Sheer Dry-Touch Sunblock SPF 30 (*Est. $10 for 3 oz.) more often, we also found reviews of No-Ad Sunblock Lotion SPF 45 that praise it as a good choice for families who go through vats of sunscreen each summer. The company has been around since 1960; the name No-Ad means "no advertising," and this brand can sometimes be hard to find in stores. Ounce per ounce, No-Ad is less expensive than other sunscreens, yet it still provides dependable broad-spectrum UVA/UVB protection. No-Ad SPF 45 contains avobenzone to protect against short- and long-wave UVA rays – the type of rays that can cause long-term skin damage. Experts say it is also very water-resistant, lasting up to 80 minutes in the water. Outside of the water, it doesn't last as long as the up to five hours of protection you get from the higher SPF versions of the Neutrogena sunscreen, which contain Helioplex to lengthen protection time, but No-Ad costs much less. It also contains antioxidants in the form of vitamins A and E.

ConsumerReports.org tests No-Ad Sunblock Lotion SPF 45, one of the 12 included in its latest report. User reviews at Drugstore.com and Amazon.com are sparse but are generally positive.