Colgate Optic White Toothpaste Review

Colgate Optic White Toothpaste Review
Bottom Line

If you want to switch to a whitening toothpaste to maximize a bright smile, reviewers say that Colgate Optic White will be your best option. Users say they usually notice whiter teeth in about a week. While some don't like the taste, most say the minty flavor is pleasant without being overpowering.

ProsEasy to use, Can be used daily, Safe for long term use, Inexpensive compared to other treatmentsConsSome dislike the taste

Breaking it down

User say Colgate Optic White Toothpaste brightens their teeth fairly quickly, some say in as little as a week, although others say they noticed better results after a month of use. Most like using the toothpaste for a more subtle whitening, rather than the sometimes startling changes that come from using trays or gels. Others note that Colgate Optic White helps to prolong the effects of whitening treatments so that they don't have to whiten as often. This whitening toothpaste is particularly popular with those who drink coffee, tea and red wine, who note that it helps to keep stains and dulling under control. Colgate Optic contains fluoride, which helps prevent tooth decay, but those who prefer products without fluoride wish Colgate made a fluoride-free option. Hydrogen peroxide is among the whitening ingredients in Optic White.

Just brush daily to reap the benefits of a whiter smile with Colgate Optic White Toothpaste -- something most people already do. This is much less time-consuming than investing extra time in whitening treatments, yet experts say it will brighten your smile in spite of the minimal effort required. Many reviewers also suggest pairing it with the Colgate Optic White Toothbrush (Est. $6) which they say is comfortable to hold and the right size for all but the smallest mouths -- this toothbrush features "whitening cups" to hold toothpaste for more even distribution.

Colgate Optic White Toothpaste is as safe to use as any other toothpaste, although if you're allergic to fluoride you should avoid it. There are a few complaints of sensitivity, and an extremely small minority says that the toothpaste irritated their gums and lips to the point of causing canker sores. Reports regarding both issues are very much in the minority, but if you do start using this toothpaste and notice any side-effects, discontinue its use immediately. Colgate customer service is very proactive, and contacts customers when they see this type of complaint for follow up and reimbursement of costs.


Colgate Optic White Toothpaste gets plenty of love from reviewers at, where editors make it their top toothpaste pick in a roundup of teeth whitening products based upon its total overall score from readers of 8.2 out of 10. also makes it their top pick based upon the recommendation of a dental professional, saying that you should see results in about a week. Consumer reviewers at give it an overall rating of 4.2 stars out of 5 in nearly 210 reviews. Ratings are even higher at, where about 90 reviewers give Colgate Optic White Toothpaste 4.7 stars out of 5.

Colgate 360 Optic White Full Head Toothbrush, Soft
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