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In this report

Toothpaste: Ratings of Sources

Total of 9 Sources
1. Amazon.com
As of April 2016
Toothpaste
by Contributors to Amazon.com
Our AssessmentSeveral of Amazon.com's top-selling toothpaste products have garnered thousands of reviews, and the website contains a wealth of information about customers' experiences. Among the top sellers are Colgate Total Whitening, Tom's of Maine Antiplaque and Whitening Toothpaste and Sensodyne ProNamel Gentle Whitening.
2. Walmart.com
As of April 2016
Toothpaste
by Contributors to Walmart.com
Our AssessmentWhile Walmart.com doesn't have as many toothpaste owner reviews as Amazon.com does, most of their products have at least a few dozen. The top brands include Colgate, Sensodyne, Crest, Tom's of Maine and Aquafresh. Contributors can indicate whether they would recommend the product to a friend.
3. Drugstore.com
As of April 2016
Toothpaste
by Contributors to Drugstore.com
Our AssessmentDrugstore.com is a popular destination for personal care products, and some toothpastes have earned dozens of user reviews. Reviews tend to be fairly thorough, listing pros and cons and whether the owner would recommend the product to a friend. Best-selling brands include Arm & Hammer, Sensodyne, Colgate, Crest and Rembrandt.
4. GoodGuide.com
Not Dated
Best Toothpastes Reviewed & Rated
by Editors of GoodGuide.com
Our AssessmentAlthough the focus of GoodGuide.com is strictly environmental, it does contain useful information on the veracity of the claims of some "natural" brands, and its health scores are worthy of note. GoodGuide doesn't test products, but instead rates them based on the health and environmental risks of their ingredients; their methodology is meticulously detailed on their website. Tom's of Maine products are generally well favored by GoodGuide.
5. Good Housekeeping
Mar. 8, 2010
The Truth About Natural Toothpaste
by Julie Gerstein
Our AssessmentThe Good Housekeeping Research Institute (GHRI) is typically a great source for product testing with explicitly detailed methodology -- in this particular article, however, the details of testing are a bit sketchy, and it seems as though only one tester tried all the products. The toothpastes were judged on their "taste, feel and ingredients." The top picks include Dr. Ken's All Natural Maximum Care, Kiss My Face Triple Action Whitening, Tom's of Maine, Auremere Ayurvedic Herbal Toothpaste and The Natural Dentist Peppermint Twist Whitening Toothpaste.
6. RealSimple.com
Not Dated
The Best Toothpastes
by Sarah Smith
Our AssessmentAfter testing 44 toothpastes, Sarah Smith lays out her top picks. Testing methodologies, however, are not documented anywhere on the RealSimple.com website, so it's impossible to measure the overall value of  Smith's assessment, although she does appear to have consulted a periodontist. Several toothpaste categories are included, including Best Foam, Best Innovation, Best Overall, Pro's Healing Pick, Best Botanical, Best Whitening, Best for Sensitive Teeth, and Best On-the-Go. Colgate Total Enamel Strength is named the Best Overall toothpaste.
7. Prevention Magazine
Feb. 1, 2013
What Kind of Toothpaste Should You Use?
by Markham Heid
Our AssessmentWhile Prevention.com's picks aren't based on formal testing, Heid does consult three different dental experts. The article names six toothpastes in different categories, including whitening, natural and sensitive. Crest Tartar Protection, Tom's of Maine and Sensodyne are among the winners.
8. Men's Health
March 21, 2013
The Best Ways to Whiten Your Teeth
by Moira Lawler
Our AssessmentMen's Health consulted Jonathan B. Levine, D.M.D., director for continuing education in aesthetic dentistry at NYU, for his recommendations for the best teeth-whitening products and procedures. They are presented in four categories: For the Lazy Man, For the High-Tech Guy, For the Big Spender and For the Bargain Buyer. The article names Colgate Optic White Enamel White Toothpaste in the For the Lazy Man category.
9. TotalBeauty.com
As of April 2016
7 Best Teeth Whitening Products -- and the 2 Worst
by Editors and Contributors to TotalBeauty.com
Our AssessmentEditors of TotalBeauty.com round up the best and worst reviewed teeth whitening products of 2015, based upon contributor ratings. Each product gets a brief overview, with links to the product page for more details. Colgate Optic White Toothpaste and Tom's of Maine Natural Antiplaque Tartar Control & Whitening Toothpaste are among the toothpastes named.

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