We found the best reviews of Tom's of Maine Natural Anticavity Baking Soda Fluoride Toothpaste at Drugstore.com, where more than a dozen users rate it and provide comments. Users also review it at Amazon.com and Vitacost.com, and the baking soda ingredient gets a useful critique at Slate.com. All the ingredients get a thorough critique at the Cosmetics Database produced by the Environmental Working Group, but some of their criticisms don't take quantities into account.
Tom's of Maine Natural Anticavity Baking Soda Fluoride Toothpaste is the only "natural" brand of toothpaste that's approved by the ADA. This toothpaste avoids the usual saccharin in favor of sweetening with xylitol, a natural sugar proven to combat harmful bacteria instead of feeding them. Reviewers' opinions differ on taste: Some users prefer it, saying it isn't too sweet, but others say the baking soda makes it taste bad. The calcium carbonite included in Tom's of Maine toothpaste is less abrasive than the hydrated silica in many of its competitors, but it doesn't remove stains as well. This toothpaste contains sodium lauryl sulfate, so if you're prone to canker sores or other mouth irritations, reviewers recommend a fluoride toothpaste that doesn't contain SLS, such as Sensodyne Pronamel (*est. $5.50 for 4 oz.).
Over a dozen users review Tom's of Maine Natural Anticavity Baking Soda Fluoride Toothpaste here and give it a near-perfect average rating. A few dislike the taste of the baking soda.
Review: Tom's of Maine Natural Anticavity Baking Soda Fluoride Toothpaste, Peppermint, Contributors to Drugstore.com
A handful of users review Tom's of Maine Natural Care, giving it high praise for its ingredients, taste and overall company policy -- though one reviewer notes that Colgate now owns the company.
Review: Tom's of Maine Natural Care Fluoride Toothpaste Reviews, Contributors to Amazon.com
In this review, based on taste comparisons and dentists' opinions of more than 35 toothpastes, the author notes that the foaming action of baking soda can leave a fresh feeling in one's mouth after brushing. "Natural" toothpastes such as those by Tom's of Maine are said to generally taste "awful," but editors don't specify which flavor they sampled.
Review: Paste Test: Which Toothpaste Should You Buy?, Seth Stevenson, Oct. 1998
Only a few users review Tom's of Maine Natural Care Fluoride toothpaste here, but they give it top ratings. One notes that most other toothpastes taste too sweet by comparison.
Review: Tom's of Maine Toothpaste Peppermint with Fluoride - 6 oz, Contributors to Vitacost.com
5. Environmental Working Group Cosmetics Database
In this breakdown of the ingredients in this toothpaste, it's the fluoride that gets the most criticism, but the sodium lauryl sulfate and a few other ingredients are also questioned.
Review: Tom's of Maine Baking Soda Toothpaste with Peppermint, Editors of Cosmetics Database