We found the best review of Ultra Brite Advanced Whitening toothpaste at Consumer Reports, which ranks 41 toothpastes primarily on lab tests of stain removal. Over a dozen users provide subjective but detailed reviews at Drugstore.com. Several toothpaste reviews by dentists discuss relevant factors.
Ultra Brite Advanced Whitening toothpaste is a budget brand made by Colgate and is recommended in a major comparison review for its low price and excellent stain removal. Though it doesn't carry the ADA seal, Ultra Brite toothpaste does contain fluoride and a tartar-control ingredient. However, some dentists warn that toothpastes as abrasive as this one can wear down tooth enamel, and tartar-control toothpastes can irritate gums and cause sensitive teeth. Unless stain removal is a priority, reviews recommend Colgate Total (*est. $3.50 for 7.8 oz.), which contains an antibiotic and protects teeth and gums between meals.
Editors rank 41 toothpastes based on lab tests for stain removal, abrasiveness and fluoride content, noting burning or bitter tastes if present. The review doesn't specify which toothpastes are approved by the American Dental Association.
Review: Toothpaste: Think They Whiten? Think Again, Editors of Consumer Reports, Aug. 2006
More than a dozen users give Ultra Brite Advanced Whitening toothpaste mostly positive reviews as a good value, though there are a few complaints about taste or the toothpaste's minimal whitening effect.
Review: Ultra Brite Advanced Whitening Fluoride Toothpaste, Clean Mint, Contributors to Drugstore.com