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Emjoi OptiMax

Est. $50 and up
Reviewed
June 2013
by ConsumerSearch
Emjoi OptiMax

Pros
  • Relatively gentle for an epilator
  • Hair grows back thinner
Cons
  • Requires multiple passes
  • Some battery complaints

Bottom line

The Emjoi OptiMax is a relatively gentle introduction to the world of epilators, but reviewers say it still hurts. The trade-off for that relative gentleness is a slower epilating experience, requiring multiple passes. On the upside the OptiMax gets good expert scores for ease of use. Pop-off tweezing heads make it easy to clean.

Performance

Pain for beauty. No two ways about it: Epilators are painful, and the Emjoi OptiMax is no exception. Still, some experienced epilator users say it's less painful than other epilators and hurts even less once you get used to it. "Pain is middling, not too bad," writes one reviewer at Amazon.com.

The trade-off for that relative comfort is a slower, less-powerful experience. Reviewer after reviewer warns that even after making multiple passes over the same area, you still won't feel quite as smooth as a fresh shave. This epilator's results do, however, last longer than those of a razor shave -- and it ties for best effectiveness rating in a trial of five epilator models conducted by Australia's Choice magazine. We did find a few complaints about razor bumps and ingrown hairs, though they're rare.

Ease of use

Easy cleaning, but bad battery. The OptiMax's heads pop off entirely for easy cleaning -- a definite advantage over other epilator models that require you to brush them out. The battery's a low point for some reviewers, however; you're supposed to recharge it for eight to 16 hours between uses, and one Amazon.com user says the battery "wouldn't stay charged for more than a day." Another points out that her epilator ran faster when plugged in.

Most women only replace an epilator's tweezer heads (Est. $15) when they notice hairs growing back more quickly -- a sign the tweezer heads may not be as sharp as they once were.

Where To Buy
Emjoi AP-98R OptiMax Epilator

 (33 reviews)
Buy new: $79.95 $63.95   14 New from $62.01

In Stock.

 
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Our Sources

1. Choice magazine

The editors of Choice magazine conducted an in-depth test of hair removal products for women. Although this is an older review, it contains good information on epilators and remains an excellent resource overall. The Emjoi BodyBare Ultimate AP98R, one of several epilators recommended, is sold as the Emjoi OptiMax in the United States.

Review: Home Hair Removal User Trial, Editors of Choice magazine, May 2, 2007

2. Amazon.com

Almost three dozen users review the Emjoi OptiMax on Amazon.com, assigning it a decent -- but not great -- rating of 3.6 out of 5 stars. Most users complain about having to make multiple passes for effective hair removal, but agree that the Emjoi OptiMax is relatively less painful than other epilators.

Review: Emjoi AP-98R OptiMax Epilator, Contributors to Amazon.com, As of June 2013

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