
Antioxidants are an essential ingredient in preventative wrinkle creams, and experts say this product fits the bill. Olay Regenerist Regenerating Serum, Fragrance Free, receives top marks from both experts and users for its silky texture and effective, free-radical-fighting ingredients such as niacinamide (vitamin B3), an antioxidant that helps skin stay hydrated and retain its natural elasticity. Consumers looking for a more aggressive wrinkle treatment, however, may be more interested in a retinol cream, such as Neutrogena Healthy Skin Anti-Wrinkle Cream -- Night (*Est. $13 for 1.4 oz.), which is better suited to reducing the appearance of already existing fine lines, but may irritate sensitive skin. Users say Olay Regenerist is a great primer, creating a smooth surface for makeup to adhere to. One drawback: Olay Regenerist may not provide enough moisture to satisfy those with dry skin, but it is lightweight enough that it can easily be layered with a more emollient cream. Like most wrinkle creams, it doesn't contain sunscreen, so if you're using it during the day, you want to apply a separate sunscreen.
We found the best review for Olay Regenerist Regenerating Serum, Fragrance Free, at Beautypedia.com and ConsumerReports.org, where it is rated and compared to several other wrinkle creams. User reviews at MakeupAlley.com and Drugstore.com are useful in evaluating real-world experience.

| Olay Regenerist Daily Regenerating Serum, Fragrance Free, 1.7-Fluid Ounces | |
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Our Sources
1. Beautypedia.comDetails/Subscribe
Paula Begoun gives Olay Regenerist Regenerating Serum her highest rating, saying it has a "fairly broad complement of beneficial ingredients for all skin types." She praises its hydrating niacinamide ingredients, which she claims can improve skin texture and tone.
Review: Regenerist Regenerating Serum, Fragrance Free by Olay, Paula Begoun, Jan. 13, 2011
2. ConsumerReports.orgDetails/Subscribe
Editors at ConsumerReports.org test several wrinkle creams, including Olay Regenerist Regenerating Serum, on 17 women. Results show that the price of the product has no correlation to how well it works. Even the best products in this test show very minimal results that are barely visible to the naked eye.
Review: Wrinkle Creams -- Selling Hope in a Jar, Editors of ConsumerReports.org, Jan. 2007
3. Women's Health magazineDetails/Subscribe
Olay Regenerist Regenerating Serum is chosen as the best anti-aging product for Women's Health's annual beauty awards. This is the second consecutive year it has made the list. No details are given about the product or judging criteria, however.
Review: Beauty Awards: Best for Your Face, Editors of Women's Health magazine, Dec. 2010
4. MakeupAlley.comDetails/Subscribe
Olay Regenerist Regenerating Serum, Fragrance Free earns high marks at MakeupAlley.com, where more than 100 users review it. Reviewers praise the Olay serum for its silky texture and for improving the smoothness of their skin.
Review: Olay Regenerist Regenerating Serum -- Fragrance Free, Contributors to MakeupAlley.com
More than 650 users rate and review Olay Regenerist Regenerating Serum at TotalBeauty.com, giving it top marks. Reviewers claim that it reduces fine lines and improves the texture of their skin. A few mention slight irritation, which may be due to the fragrance in the original formula (which is almost identical to the fragrance-free version discussed here).
Review: Olay Regenerist Regenerating Serum, Contributors to TotalBeauty.com
6. Amazon.com
Olay Regenerist Regenerating Serum is given a high overall rating by users at Amazon.com, who insist that the formula improves the overall appearance of skin and does a good job of moisturizing.
Review: Olay Regenerist Daily Regenerating Serum, Fragrance Free, Contributors to Amazon.com
More than 100 users at Drugstore.com give Olay Regenerist high marks, claiming that it evens out skin tone and is good for sensitive skin. Several also insist that Olay improves the texture of their skin, leaving it soft and smooth.
Review: Olay Regenerist Daily Regenerating Serum, Fragrance Free, Contributors to Drugstore.com
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