Teeth Whitening Reviews

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Teeth Whitening Reviews

Updated August 2008

Best Teeth Whitening Reviews: (out of 30)
The Cochrane Library, Alternative Medicine Magazine, National Public Radio

Best Teeth Whitening: (out of 12)
Professional teeth-whitening by dentists, Crest Whitestrips Premium, Go Smile Advanced Formula B1

Fast Answers - Best Teeth Whitening
Top Rated What the Research Says
•  Professional teeth-whitening by dentists
   (*est. $200 to $800)

>> Where to buy

Best teeth-whitening.

Reviews agree that professional tooth-whitening treatments are, by far, the quickest and most successful way to brighten teeth. This can be done at a dentist-supervised whitening center, such as BriteSmile, or by your own dentist with a procedure like the Zoom! Chairside Whitening System. Office techniques use light therapy to speed up the bleaching action of hydrogen peroxide, lightening teeth up to ten shades in about an hour. While it's the most expensive option, it also lasts the longest, up to a couple of years. A cheaper option (*est. $200 or more) is an ADA-approved bleaching kit provided by your dentist. These offer a custom-fitted mouth tray that you wear at home, either for one to two hours per day or overnight.
•  Crest Whitestrips Premium
   (*est. $35)

>> Where to buy

Budget home teeth-whitening.

Over-the-counter whitening systems are much cheaper, but not nearly as effective or long lasting as professional tooth-whitening. Of the various options on the market, Crest Whitestrips Premium receives the most praise. Worn twice a day for 30 minutes each session for one week, they contain 10% peroxide. On average, they lighten more than three shades. One drawback is that the strips can cause you to drool, so these are probably best used at home. (compare prices)
•  Go Smile Advanced Formula B1
   (*est. $90)

>> Where to buy

Paint-on gel whitening kit.

Most at-home kits rely on trays or stick-on strips. The Go Smile system consists of individual tubes of gel (with 6% peroxide), each of which comes with a small brush. The gel is squeezed onto the brush and then scrubbed onto the teeth, reaching into areas that are difficult to cover with a strip. Go Smile does not have to be removed, so you can use it anywhere. Go Smile receives good marks whenever it is reviewed. Testers praise the convenience and ease of use and some see results within a couple of uses. Consumers claim that they experience less sensitivity issues with Go Smile than with other whitening treatments. It still isn't as effective as a treatment at your dentist, however. (compare prices)
>>  Comparison Chart

Full Story
What the experts say, our analysis, and more...
Updated August 2008

Experts agree that some tooth-whitening products can produce dramatic results. The vast majority agree that in-office teeth-whitening by your dentist works best, but opinions vary widely on whether over-the-counter strips, pastes, chewing gum, trays and paint-on liquids really work. To learn more, we turned to dental experts from the American Dental Association (ADA) and the International Association for Dental Research (IADR). In particular, the 2007 IADR convention saw the presentation of seven research studies comparing teeth-whitening products. Unfortunately, many of these studies are sponsored by manufacturers. We found less formal (but possibly more objective) testing at The Wall Street Journal, where editors compare five tooth-whitening products.

User evaluations of teeth-whitening products at Drugstore.com and Amazon.com are also valuable. While individuals can't scientifically measure the whiteness of their teeth, they are certainly knowledgeable about which products are uncomfortable, messy or downright painful. Consumer Reports has not covered this topic since 2004 and most of the products tested in that report are no longer available. A 2008 report on health in Consumer Reports, however, discusses several treatments available at the dentist's office, including teeth whitening, but does not rate or compare the efficacy of products.

In addition, we find many websites that portray themselves as unbiased review sites for tooth-whitening products but, in fact, have very little substantive information and no testing details. We don't even know who is writing these "reviews," since authors and experts are not identified. We tried to contact TeethWhiteningReview.com and Teeth-Whitening-Guide.com, but did not receive a reply from either site. We'd take sites like these more seriously if they recommended or criticized products based on comparative testing, or at least identified the authors. Nevertheless, with just a list of unsupported "top-rated" teeth-whiteners, these sites are of little or no value in trying to identify the most effective teeth whitening products. Note that a similar-sounding site, TeethWhiteningReviews.com, does post legitimate user reviews.

Celebrity Sexy Teeth (*est. $100 / 90-day supply), an over-the-counter tooth whitener sold on the Internet, has garnered a lot of hype recently. The manufacturer's website claims that Celebrity Sexy Teeth is less messy and stronger than most at-home whiteners and promises to lighten teeth by eight shades in just 14 days. Consumers posting to TeethWhiteningReviews.com, however, are sorely disappointed by Celebrity Sexy Teeth. Reviewers are frustrated by the complicated instructions that are printed on the product and say that they are very hard to read. Over 200 consumers review Celebrity Sexy Teeth at this site, and an overwhelming majority of them say that the product just does not work and is a waste of money.

The Celebrity Sexy Teeth website offers an easy way to order it -- but no customer service or company contact information -- no e-mail address and no phone numbers at all. A search to find out who is behind the website reveals a masked domain name -- so the people behind Celebrity Sexy Teeth pretty clearly do not want you to know who they are or where they are located.

All the reviewers and experts we find agree that professional teeth-whitening -- though expensive -- is the most effective and convenient way to brighten your smile. The ADA recommends these methods as well, saying it's preferable to have any tooth-whitening process supervised by a dentist. There are a couple of different options if you choose this route and your dentist can help you choose the one that's right for you. Aside from professional whitening, over-the-counter teeth whitening products sometimes work and sometimes don't, or they work for some people and not for others.  ... Continued

Consensus Report

Our Consensus Report shows how many times products are top-ranked by reviewers included in our
All The Reviews Reviewed chart.

# of Picks Model (With Retailer Links) Details from Amazon.com
10 Professional whitening (BriteSmile, Zoom!, dentist-supervised home kits) $300 to $800 -
5 Crest Whitestrips Premium (*est. $35) details
5 Crest Whitestrips Classic (*est. $20) details
5 Crest Whitestrips Daily Multicare (*est. $30) details
5 Listerine Whitening Quick-Dissolving Strips (*est. $30) details
5 Aquafresh White Trays (*est. $40) details
2 Go Smile Advanced Formula B1 (*est. $90) details
2 Rembrandt Whitening Strips (*est. $25) details
1 each Rembrandt Whitening Touch Up Pen , Crest Whitestrips Premium Plus , Crest Whitestrips Supreme , Ranir Whitening Wraps, BriteSmile To Go

All experts agree that professional teeth-whitening, while the most expensive, is the way to go if you want dramatic, long-lasting results and convenience. Crest Whitestrips Premium and Classic win good reviews for over-the-counter effectiveness and convenience. Whitening chewing gums, like Trident White, may be an option if you already enjoy chewing gum, but they're not nearly as effective as bleaching agents. Go Smile is expensive, but testers like that the paint-on formula can get to areas that strips can't reach. Go Smile has an advantage in that the gel does not have to be removed.

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