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Search Engines Reviews
Updated October 2006
Search engines can pick through millions of web pages in seconds, pulling out exactly the information you need -- at least, that's the goal. Though search engines are free of charge, companies continue to compete to provide the most relevant information and to present it in the most usable way. In addition to searching basic web pages, the best search engines offer image searches, video searching, blog searches and more. Search toolbars install right into your web browser, making Internet searches more convenient. For quick, efficient searching of your hard drive or network as well as the web, see our separate report on desktop search engines . Earlier reviews of Internet search engines concentrated on features and ease of use. More recently, we find better reviews that actually rate Internet search engines on the relevance of their results. At Information Today, a professional information specialist compares Google with Ask.com, and in a Keynote Studies review, over 2,000 people compare five search engines. The most recent study from SEO Resource Center, based on tests during the second quarter of 2006, evaluates over 25,000 pages of search engine results for relevance. Sometimes, results listings can appear to be relevant but actually be paid listings -- in other words, advertising. Consumer Reports WebWatch, sponsored by the same organization that publishes Consumer Reports, monitors search engines on how well they distinguish paid listings from the rest. However, their last report is dated June 2005, and some of the report's criticisms no longer apply. Ask Jeeves (now Ask.com), Netscape and Yahoo have improved markedly when it comes to advertising disclosure (though it's worth noting that Yahoo charges for inclusion in its separate web directory). However, AltaVista still uses small light gray type to distinguish sponsored listings from real results -- making it more difficult to tell the 'real' results from paid advertising. So-called "metacrawlers" can
also have trouble distinguishing paid ads from real search results. A metacrawler
is a search aggregator -- it searches many other search sites, combining the
results. But some metacrawlers end up grabbing both ads and real search results,
mixing them together. Infospace is one of these metasearch engines, and reviews
say it has this problem, mixing ads right in with real results, identifying
ads only in tiny light gray type. Reference librarians and other information
specialists continue to warn that metasearch engines are the worst offenders
on this score.
Search engines offer search
toolbars as free downloads. Most toolbars block pop-up ads and make searching
more convenient. Unfortunately Amazon discontinued its oft-recommended A9 Toolbar, leaving the Google and Yahoo toolbars as the top contenders. Expert reviews say it's fine to install more than one search
toolbar, and since information specialists recommend using more than one search
engine for Internet research, this makes it more convenient. Search toolbars
were news in 2004, when ZDNet and PC Magazine tested them, but Search Engine
Watch reviewed them in 2005, and PC World has continued to pick the best search
toolbar each year. Not all search toolbars are safe. Users at CNet's Download.com
report malware and spyware lurking in Advance Searchbar 3.2.7.
... Continued
Our Consensus Report shows how many times products are top-ranked by reviewers included in our
Google is the clear winner among Internet search engines, but Yahoo!, Ask.com and Clusty get plenty of recommendations. A9 and the new Windows Live Search offer the most customized layouts. Advertisement
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